Wpromote
Director, Earned & Owned Strategy (Travel)
3 days ago Be among the first 25 applicants
We’re looking for a Director of Earned & Owned Strategy to lead a major U.S. travel brand account. This role will oversee a cross‑functional team spanning SEO, Content Marketing, and Strategy initiatives—focused on redefining organic discoverability, customer engagement, and AI Search leadership. The role will act as the strategy lead within an embedded, cross‑functional Earned & Owned team, working full‑time onsite at the client’s office in Dallas, TX.
You’ll be an individual contributor and report to the Senior Director, Earned & Owned Strategy. You will connect technical excellence with creative storytelling to drive measurable business outcomes. This is an opportunity to shape how one of America’s most loved brands evolves its digital ecosystem while laying the foundation for a scalable Center of Excellence (CoE) for Earned & Owned Media.
Responsibilities
Act as the executive strategic lead for the full Earned & Owned program, accountable for delivering measurable growth and alignment with the client’s enterprise goals
Translate the multi‑year roadmap into actionable priorities across content, SEO, and cross‑channel collaboration
Guide the creation and optimization of large‑scale content ecosystems that balance brand storytelling, conversion performance, and AI search discoverability
Oversee strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for SGE, voice, and emerging search experiences
Partner with Analytics leadership to evolve AI visibility measurement, model share of voice, and establish predictive ROI frameworks
Integrate AI‑driven insights into forecasting, prioritization, and creative planning across Earned channels
Build and operationalize the Earned & Owned CoE in partnership with Wpromote and client stakeholders
Define processes, governance, and playbooks that enable seamless collaboration between SEO and Content teams
Champion holistic integration across Paid Media programs, ensuring consistent consumer journeys
Manage fully‑integrated digital campaigns utilizing cross‑channel insights
Partner with client and internal Product, Data, and Engineering teams to enhance technical infrastructure and reporting automation
Lead cross‑functional planning across key content activations
Provide executive‑level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
Identify and capture new organic growth opportunities
Launch robust content hubs in partnership with Content, Digital Experience and Brand teams
Develop an organic App Store Optimization strategy and ongoing testing matrix
Consult on financial modeling, investment pacing, and multi‑year forecasting in collaboration with client finance partners
Support business development through executive‑level presentations, thought leadership, and strategic advisory for expansion opportunities
Qualifications
7–10 years of experience leading Earned & Owned Media programs across SEO, Content, or adjacent digital channels
3+ years agency experience in a client‑facing role
Category experience within travel, loyalty, or large‑scale consumer service industries is required
Experience with Web Analytics and SEMRush or similar SEO platforms
Proven success managing large‑scale, enterprise search and content transformation initiatives
Deep understanding of AI Search evolution and advanced organic analytics
Experience developing or leading a Center of Excellence (CoE) or global governance model
Strong cross‑functional collaboration skills—able to unify teams across marketing, product, and data disciplines
Exceptional presentation and executive communication skills
Advanced proficiency in forecasting, modeling, and performance storytelling
Benefits
Unlimited PTO
Extended holiday break (winter)
Flexible schedules
100% paid parental leave
401(k) matching
Medical, dental, vision, life, pet insurance
Sponsored life insurance
Short‑term disability insurance and additional voluntary insurance
Annual Class Pass credits
The anticipated annual salary for this role will range from $118,000 - $130,000, depending on factors such as skill set, experience, education, etc. The total compensation package includes benefits above and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on company, department, and individual performance.
This position requires you to be on-site up to 4× a week at the client’s Dallas office. This position is not eligible for immigration sponsorship.
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive and do impactful work together. As an equal opportunity employer, we prohibit unlawful discrimination on the basis of race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by law. Applicants with disabilities may be entitled to reasonable accommodation under the ADA and state or local laws.
This employer participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. If E‑Verify cannot confirm that you are authorized, the employer is required to give you written instructions and an opportunity to contact DHS or SSA before taking action.
We may use AI tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.
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We’re looking for a Director of Earned & Owned Strategy to lead a major U.S. travel brand account. This role will oversee a cross‑functional team spanning SEO, Content Marketing, and Strategy initiatives—focused on redefining organic discoverability, customer engagement, and AI Search leadership. The role will act as the strategy lead within an embedded, cross‑functional Earned & Owned team, working full‑time onsite at the client’s office in Dallas, TX.
You’ll be an individual contributor and report to the Senior Director, Earned & Owned Strategy. You will connect technical excellence with creative storytelling to drive measurable business outcomes. This is an opportunity to shape how one of America’s most loved brands evolves its digital ecosystem while laying the foundation for a scalable Center of Excellence (CoE) for Earned & Owned Media.
Responsibilities
Act as the executive strategic lead for the full Earned & Owned program, accountable for delivering measurable growth and alignment with the client’s enterprise goals
Translate the multi‑year roadmap into actionable priorities across content, SEO, and cross‑channel collaboration
Guide the creation and optimization of large‑scale content ecosystems that balance brand storytelling, conversion performance, and AI search discoverability
Oversee strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for SGE, voice, and emerging search experiences
Partner with Analytics leadership to evolve AI visibility measurement, model share of voice, and establish predictive ROI frameworks
Integrate AI‑driven insights into forecasting, prioritization, and creative planning across Earned channels
Build and operationalize the Earned & Owned CoE in partnership with Wpromote and client stakeholders
Define processes, governance, and playbooks that enable seamless collaboration between SEO and Content teams
Champion holistic integration across Paid Media programs, ensuring consistent consumer journeys
Manage fully‑integrated digital campaigns utilizing cross‑channel insights
Partner with client and internal Product, Data, and Engineering teams to enhance technical infrastructure and reporting automation
Lead cross‑functional planning across key content activations
Provide executive‑level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
Identify and capture new organic growth opportunities
Launch robust content hubs in partnership with Content, Digital Experience and Brand teams
Develop an organic App Store Optimization strategy and ongoing testing matrix
Consult on financial modeling, investment pacing, and multi‑year forecasting in collaboration with client finance partners
Support business development through executive‑level presentations, thought leadership, and strategic advisory for expansion opportunities
Qualifications
7–10 years of experience leading Earned & Owned Media programs across SEO, Content, or adjacent digital channels
3+ years agency experience in a client‑facing role
Category experience within travel, loyalty, or large‑scale consumer service industries is required
Experience with Web Analytics and SEMRush or similar SEO platforms
Proven success managing large‑scale, enterprise search and content transformation initiatives
Deep understanding of AI Search evolution and advanced organic analytics
Experience developing or leading a Center of Excellence (CoE) or global governance model
Strong cross‑functional collaboration skills—able to unify teams across marketing, product, and data disciplines
Exceptional presentation and executive communication skills
Advanced proficiency in forecasting, modeling, and performance storytelling
Benefits
Unlimited PTO
Extended holiday break (winter)
Flexible schedules
100% paid parental leave
401(k) matching
Medical, dental, vision, life, pet insurance
Sponsored life insurance
Short‑term disability insurance and additional voluntary insurance
Annual Class Pass credits
The anticipated annual salary for this role will range from $118,000 - $130,000, depending on factors such as skill set, experience, education, etc. The total compensation package includes benefits above and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on company, department, and individual performance.
This position requires you to be on-site up to 4× a week at the client’s Dallas office. This position is not eligible for immigration sponsorship.
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive and do impactful work together. As an equal opportunity employer, we prohibit unlawful discrimination on the basis of race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by law. Applicants with disabilities may be entitled to reasonable accommodation under the ADA and state or local laws.
This employer participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. If E‑Verify cannot confirm that you are authorized, the employer is required to give you written instructions and an opportunity to contact DHS or SSA before taking action.
We may use AI tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.
#J-18808-Ljbffr