Ontrac Solutions
Ontrac Solutions
is a leading technology consulting firm specializing in cutting-edge solutions that drive business transformation. We partner with organizations to modernize their infrastructure, streamline processes, and deliver tangible results. Our client, a leading force in
retail and healthcare , is on a mission to revolutionize the way people experience wellness through advanced digital solutions. Together, we are looking for exceptional talent to help drive this transformation, delivering cutting-edge technology that makes a real impact on customers’ lives. Overview
As a
Senior UX Copywriter
to craft compelling, user-centered content that drives engagement and conversion for our
retail and pharmacy
experiences. This role is ideal for a strategic thinker who understands how
copy influences user behavior
throughout the customer journey, optimizing touchpoints for both
e-commerce and healthcare transactions . As a key member of the
UX and Product
team, you will collaborate closely with
designers, researchers, product managers, marketers, and key stakeholders
to create copy that enhances usability, improves conversion rates, and meets regulatory compliance for healthcare-related content. Key Responsibilities
Develop clear, concise, and engaging UX copy for
retail and pharmacy
experiences, including product pages, checkout flows, prescription services, and digital health tools. Optimize
funnel conversion
through strategic messaging, A/B testing, and data-driven copy improvements. Conduct
UX research, competitive analysis, and user testing
to refine messaging and improve content engagement. Leverage research methodologies such as
heuristic evaluations, card sorting, and usability testing
to assess the effectiveness of copy. Work closely with
UX researchers and data analysts
to test and iterate on content based on
user insights, heatmaps, and analytics . Create content that is
compliant with healthcare regulations
while maintaining an engaging and consumer-friendly tone. Collaborate with
cross-functional teams and stakeholders , including
legal, compliance, marketing, customer service, and product leadership , to ensure alignment on messaging and regulatory requirements. Define and maintain a
consistent voice and tone
across pharmacy and retail experiences while adapting to different customer personas. Use
conversion optimization tools
(e.g.,
Google Optimize, Optimizely, Unbounce, Crazy Egg, or VWO ) to refine copy for engagement and sales. Leverage
A/B testing platforms
(e.g.,
Google Optimize, Optimizely ) to measure performance and iterate on content. Apply
SEO and keyword optimization
strategies using tools like
Ahrefs, SEMrush, or Clearscope
to enhance discoverability. Partner with engineering teams to ensure proper implementation of copy within digital products. Lead and mentor junior copywriters, establishing best practices and guidelines for UX writing. Research & Analytics Tooling Experience
User Behavior & Heatmaps : Hotjar, Crazy Egg, FullStory, Smartlook A/B Testing & Personalization : Google Optimize, Optimizely, Unbounce, VWO User Research & Testing : UserTesting, Optimal Workshop, Lookback, dscout Survey & Feedback Tools : Qualtrics, Typeform, Google Forms, SurveyMonkey SEO & Content Optimization : Ahrefs, SEMrush, Clearscope, SurferSEO AI-Assisted Writing & Content Analysis : Grammarly, Hemingway, ChatGPT, Jasper AI Qualifications & Skills
5+ years of UX writing, content strategy, or copywriting experience , preferably in
retail, healthcare, or e-commerce . Proven track record of
improving funnel conversion
through strategic UX copy. Strong experience in
collaborating with stakeholders , balancing business goals with user needs. Experience conducting
user research, usability testing, and competitive analysis
to refine content. Proficiency in
copywriting tools for funnel optimization, user research, and A/B testing . Experience with
conversion copywriting methodologies , including PAS (Problem-Agitate-Solution) and AIDA (Attention-Interest-Desire-Action). Strong understanding of
user psychology, accessibility standards, and microcopy best practices . Experience working in an
Agile
product development environment. Ability to balance persuasive retail messaging with regulatory requirements for healthcare and pharmacy content. Excellent
communication and presentation skills
to advocate for UX writing best practices. Preferred Qualifications
Experience with
e-commerce platforms, healthcare portals, or omnichannel retail . Background in
pharmaceutical, health tech, or regulated industries . Understanding of
HIPAA, FDA, and other healthcare compliance standards . Knowledge of
Figma, Adobe XD, or other UX design tools
is a plus.
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is a leading technology consulting firm specializing in cutting-edge solutions that drive business transformation. We partner with organizations to modernize their infrastructure, streamline processes, and deliver tangible results. Our client, a leading force in
retail and healthcare , is on a mission to revolutionize the way people experience wellness through advanced digital solutions. Together, we are looking for exceptional talent to help drive this transformation, delivering cutting-edge technology that makes a real impact on customers’ lives. Overview
As a
Senior UX Copywriter
to craft compelling, user-centered content that drives engagement and conversion for our
retail and pharmacy
experiences. This role is ideal for a strategic thinker who understands how
copy influences user behavior
throughout the customer journey, optimizing touchpoints for both
e-commerce and healthcare transactions . As a key member of the
UX and Product
team, you will collaborate closely with
designers, researchers, product managers, marketers, and key stakeholders
to create copy that enhances usability, improves conversion rates, and meets regulatory compliance for healthcare-related content. Key Responsibilities
Develop clear, concise, and engaging UX copy for
retail and pharmacy
experiences, including product pages, checkout flows, prescription services, and digital health tools. Optimize
funnel conversion
through strategic messaging, A/B testing, and data-driven copy improvements. Conduct
UX research, competitive analysis, and user testing
to refine messaging and improve content engagement. Leverage research methodologies such as
heuristic evaluations, card sorting, and usability testing
to assess the effectiveness of copy. Work closely with
UX researchers and data analysts
to test and iterate on content based on
user insights, heatmaps, and analytics . Create content that is
compliant with healthcare regulations
while maintaining an engaging and consumer-friendly tone. Collaborate with
cross-functional teams and stakeholders , including
legal, compliance, marketing, customer service, and product leadership , to ensure alignment on messaging and regulatory requirements. Define and maintain a
consistent voice and tone
across pharmacy and retail experiences while adapting to different customer personas. Use
conversion optimization tools
(e.g.,
Google Optimize, Optimizely, Unbounce, Crazy Egg, or VWO ) to refine copy for engagement and sales. Leverage
A/B testing platforms
(e.g.,
Google Optimize, Optimizely ) to measure performance and iterate on content. Apply
SEO and keyword optimization
strategies using tools like
Ahrefs, SEMrush, or Clearscope
to enhance discoverability. Partner with engineering teams to ensure proper implementation of copy within digital products. Lead and mentor junior copywriters, establishing best practices and guidelines for UX writing. Research & Analytics Tooling Experience
User Behavior & Heatmaps : Hotjar, Crazy Egg, FullStory, Smartlook A/B Testing & Personalization : Google Optimize, Optimizely, Unbounce, VWO User Research & Testing : UserTesting, Optimal Workshop, Lookback, dscout Survey & Feedback Tools : Qualtrics, Typeform, Google Forms, SurveyMonkey SEO & Content Optimization : Ahrefs, SEMrush, Clearscope, SurferSEO AI-Assisted Writing & Content Analysis : Grammarly, Hemingway, ChatGPT, Jasper AI Qualifications & Skills
5+ years of UX writing, content strategy, or copywriting experience , preferably in
retail, healthcare, or e-commerce . Proven track record of
improving funnel conversion
through strategic UX copy. Strong experience in
collaborating with stakeholders , balancing business goals with user needs. Experience conducting
user research, usability testing, and competitive analysis
to refine content. Proficiency in
copywriting tools for funnel optimization, user research, and A/B testing . Experience with
conversion copywriting methodologies , including PAS (Problem-Agitate-Solution) and AIDA (Attention-Interest-Desire-Action). Strong understanding of
user psychology, accessibility standards, and microcopy best practices . Experience working in an
Agile
product development environment. Ability to balance persuasive retail messaging with regulatory requirements for healthcare and pharmacy content. Excellent
communication and presentation skills
to advocate for UX writing best practices. Preferred Qualifications
Experience with
e-commerce platforms, healthcare portals, or omnichannel retail . Background in
pharmaceutical, health tech, or regulated industries . Understanding of
HIPAA, FDA, and other healthcare compliance standards . Knowledge of
Figma, Adobe XD, or other UX design tools
is a plus.
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