Merck
Job Description
We’re seeking a Growth‑and‑Improvement‑minded leader to build a purpose‑built, customer experience‑driven omnichannel engine across our U.S. Animal Health portfolio. The
Director, Digital Brand Activation
will lead a team that owns digital demand creation and customer experience for veterinarians, producers, distributors, and pet owners across companion animals (canine, feline), equine, and livestock (beef, dairy, swine, poultry, aquaculture). Reporting to the Executive Director, Channel Operations & Engagement, the director will connect brand teams, inside/field sales, and customers to deliver measurable revenue impact, increased market share, and a best‑in‑class digital experience.
Responsibilities
Lead the development and implementation of digital marketing plans to achieve business objectives, increase market share, and drive revenue growth.
Define scalable initiatives and align them with market delivery roadmaps.
Provide clear communications and presentations to the Business unit brand teams, North America Leadership team, and Global Marketing/Digital Activation.
Use industry‑leading data and analytics to improve targeting and closing, aligning across the four business units.
Coordinate messaging and content development, delivery, and refinement with cross‑functional teams.
Establish metrics for monitoring and optimizing customer journey and budget efficiency.
Launch and optimize campaigns across website/portal, email/SMS, marketing automation, paid search/social, webinars/CE, e‑detailing, and channel portals.
Integrate with e‑commerce, clinic/distributor ordering platforms, rebates, loyalty, and practice enablement kits to connect awareness to transaction.
Design geo‑ and species‑targeted programs for rural producers and mixed practices; address access and language needs (English/Spanish).
Stay abreast of industry trends, competitor activities, and customer needs to inform product development and marketing strategies.
Interpret internal and external business challenges and recommend best practices to improve products, processes, or services.
Utilize understanding of industry trends to inform the decision‑making process.
Develop commercial expertise across business units and functions, product lines, markets, sales processes, or customer groups.
Drive tool implementation to ensure delivery across large and/or diverse sales territories.
Work closely with the respective marketing teams and cross‑functional partners to ensure an omnichannel approach to customer‑facing interactions.
Establish key performance indicators (KPIs) and use data analytics to measure the success of digital marketing initiatives and demand creation via enhanced targeting.
Provide regular reports and insights to the business and leadership teams.
Oversee customer experience strategy and omnichannel delivery, reporting impact and plans to brand and business leaders.
Collaborate with global teams to align regional activity with global campaigns.
Interpret global strategy and convert it into market‑specific omnichannel approaches.
Identify capability gaps and opportunities for synergy across U.S. business.
Qualifications
Bachelor’s degree in marketing, technology, business management or related disciplines.
10+ years of work experience in digital marketing supporting multinational corporations.
Minimum of 5 years of people‑management experience.
Strong understanding of regulatory requirements and challenges in marketing pharmaceuticals.
Skills & Abilities
Exceptional leadership and team‑management skills.
Proven track record of managing, leading, coaching, and developing a high‑performing team.
Excellent communication and interpersonal skills.
Analytical mindset with the ability to make data‑driven decisions.
Demonstrated ability to analyze and resolve problems.
Demonstrated ability to lead programs/projects.
Ability to document, plan, market, and execute programs.
Strong financial acumen and budget‑planning skills.
Ability to effectively influence key stakeholders, business decisions, and marketing strategies.
Demonstrated business acumen, relationship management, negotiation, and account management skills.
Strong collaboration skills and ability to partner cross‑functionally with all business units, regulatory, legal, and global marketing colleagues.
Computer proficiency including MS Office, CRM, and web applications.
Eligibility U.S. and Puerto Rico residents only. If you need an accommodation during the application or hiring process, please let us know.
Equal Opportunity Employment We are an equal employment opportunity employer and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. Visit
EEOC Know Your Rights ,
EEOC GINA Supplement , and learn more about your rights, including under California, Colorado, and other U.S. State Acts.
Work Model Effective September 5, 2023, U.S. office‑based employees will work a hybrid model with three total days on‑site per week (Monday‑Thursday) and Friday as a remote‑working day. This model does not apply to field‑based, facility‑based, manufacturing‑based, research‑based, or other positions requiring on‑site attendance.
Compensation Salary range: $169,700.00 – $267,200.00, based on education, qualification, experience, skills, and geographic location. Successful candidates may be eligible for annual bonus and long‑term incentive, if applicable.
Benefits We offer a comprehensive package of benefits, including medical, dental, vision, and other insurance benefits; retirement benefits (401(k)); paid holidays; vacation; compassionate and sick days.
Application You can apply for this role through
https://jobs.merck.com/us/en
(or via the Workday Jobs Hub if you are a current employee). The application deadline is stated on this posting.
Seniority Level Director
Employment Type Full‑time
Job Function General Business, Marketing, and Product Management
Industries Pharmaceutical Manufacturing
#J-18808-Ljbffr
Director, Digital Brand Activation
will lead a team that owns digital demand creation and customer experience for veterinarians, producers, distributors, and pet owners across companion animals (canine, feline), equine, and livestock (beef, dairy, swine, poultry, aquaculture). Reporting to the Executive Director, Channel Operations & Engagement, the director will connect brand teams, inside/field sales, and customers to deliver measurable revenue impact, increased market share, and a best‑in‑class digital experience.
Responsibilities
Lead the development and implementation of digital marketing plans to achieve business objectives, increase market share, and drive revenue growth.
Define scalable initiatives and align them with market delivery roadmaps.
Provide clear communications and presentations to the Business unit brand teams, North America Leadership team, and Global Marketing/Digital Activation.
Use industry‑leading data and analytics to improve targeting and closing, aligning across the four business units.
Coordinate messaging and content development, delivery, and refinement with cross‑functional teams.
Establish metrics for monitoring and optimizing customer journey and budget efficiency.
Launch and optimize campaigns across website/portal, email/SMS, marketing automation, paid search/social, webinars/CE, e‑detailing, and channel portals.
Integrate with e‑commerce, clinic/distributor ordering platforms, rebates, loyalty, and practice enablement kits to connect awareness to transaction.
Design geo‑ and species‑targeted programs for rural producers and mixed practices; address access and language needs (English/Spanish).
Stay abreast of industry trends, competitor activities, and customer needs to inform product development and marketing strategies.
Interpret internal and external business challenges and recommend best practices to improve products, processes, or services.
Utilize understanding of industry trends to inform the decision‑making process.
Develop commercial expertise across business units and functions, product lines, markets, sales processes, or customer groups.
Drive tool implementation to ensure delivery across large and/or diverse sales territories.
Work closely with the respective marketing teams and cross‑functional partners to ensure an omnichannel approach to customer‑facing interactions.
Establish key performance indicators (KPIs) and use data analytics to measure the success of digital marketing initiatives and demand creation via enhanced targeting.
Provide regular reports and insights to the business and leadership teams.
Oversee customer experience strategy and omnichannel delivery, reporting impact and plans to brand and business leaders.
Collaborate with global teams to align regional activity with global campaigns.
Interpret global strategy and convert it into market‑specific omnichannel approaches.
Identify capability gaps and opportunities for synergy across U.S. business.
Qualifications
Bachelor’s degree in marketing, technology, business management or related disciplines.
10+ years of work experience in digital marketing supporting multinational corporations.
Minimum of 5 years of people‑management experience.
Strong understanding of regulatory requirements and challenges in marketing pharmaceuticals.
Skills & Abilities
Exceptional leadership and team‑management skills.
Proven track record of managing, leading, coaching, and developing a high‑performing team.
Excellent communication and interpersonal skills.
Analytical mindset with the ability to make data‑driven decisions.
Demonstrated ability to analyze and resolve problems.
Demonstrated ability to lead programs/projects.
Ability to document, plan, market, and execute programs.
Strong financial acumen and budget‑planning skills.
Ability to effectively influence key stakeholders, business decisions, and marketing strategies.
Demonstrated business acumen, relationship management, negotiation, and account management skills.
Strong collaboration skills and ability to partner cross‑functionally with all business units, regulatory, legal, and global marketing colleagues.
Computer proficiency including MS Office, CRM, and web applications.
Eligibility U.S. and Puerto Rico residents only. If you need an accommodation during the application or hiring process, please let us know.
Equal Opportunity Employment We are an equal employment opportunity employer and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. Visit
EEOC Know Your Rights ,
EEOC GINA Supplement , and learn more about your rights, including under California, Colorado, and other U.S. State Acts.
Work Model Effective September 5, 2023, U.S. office‑based employees will work a hybrid model with three total days on‑site per week (Monday‑Thursday) and Friday as a remote‑working day. This model does not apply to field‑based, facility‑based, manufacturing‑based, research‑based, or other positions requiring on‑site attendance.
Compensation Salary range: $169,700.00 – $267,200.00, based on education, qualification, experience, skills, and geographic location. Successful candidates may be eligible for annual bonus and long‑term incentive, if applicable.
Benefits We offer a comprehensive package of benefits, including medical, dental, vision, and other insurance benefits; retirement benefits (401(k)); paid holidays; vacation; compassionate and sick days.
Application You can apply for this role through
https://jobs.merck.com/us/en
(or via the Workday Jobs Hub if you are a current employee). The application deadline is stated on this posting.
Seniority Level Director
Employment Type Full‑time
Job Function General Business, Marketing, and Product Management
Industries Pharmaceutical Manufacturing
#J-18808-Ljbffr