Acadia
Manager, Ad Operations and Trafficking – REMOTE
Acadia is seeking an Ad Operations Manager to establish and lead our ad trafficking, campaign delivery, and media QA processes across all paid digital media channels. This foundational hire will define Acadia’s ad operations framework, set standards for trafficking, campaign setup, tag management, QA, and post‑launch governance across display, video, social, and DSP activated campaigns.
Key Responsibilities
Build and launch the function (first six months): establish agency‑wide trajectories for trafficking and QA, from insertion order to launch and reporting; set up Google Campaign Manager and trafficking templates.
Work closely with media planning and buying teams and platform specialists to codify and document campaign handoff requirements.
Ensure all campaign input details are captured clearly and completely for trafficking.
Partner with Media, Analytics, Dashboarding, and Performance Creative teams to create naming conventions, taxonomy standards, and creative and placement hierarchy.
Build and update the master trafficking matrix and Asana workflow to support effective team operation and project management.
Collaborate with Analytics and Dashboarding teams to define Floodlight tagging, UTM parameter standards, and tracking governance.
Document SOPs for trafficking, QA, and tag distribution steps.
Develop onboarding materials, FAQs, and reference guides, keeping documentation up to date for new and current team members.
Deliver initial onboarding and training sessions to ensure the Ad Ops team and cross‑functional partners can execute the defined processes accurately.
Maintain ongoing monitoring of inputs into the established process, ensuring adherence to the agency ad ops workflow.
Work with team leads to resolve any issues that may arise.
Ongoing Campaign Trafficking, QA, and Platform Support
Execute or oversee campaign setup and trafficking in Google Campaign Manager, supporting activation in DSPs such as DV360 or The Trade Desk, and social platforms as needed.
Configure and maintain Floodlight activities, groups, and attributes in Google Campaign Manager, including settings for lookback windows, attribution, and custom variables.
Manage VAST and VPAID tags for video and CTV placements as appropriate.
Collaborate with the Performance Creative team to coordinate dynamic creative assets, data feeds, and profile mapping for campaign elements.
QA all DCO components for correct rendering, dynamic logic, feed integration, and trafficking accuracy.
Partner with DCO specialists to troubleshoot and update dynamic units throughout the campaign lifecycle.
Implement third‑party measurement and verification tags such as IAS, MOAT, DoubleVerify, and other relevant vendors as needed.
Coordinate tag wrapping and QA to ensure proper operation with Google Campaign Manager, DSP, and social platform partners.
Conduct thorough quality assurance using preview links, testing environments, Chrome DevTools, Google Tag Assistant, and related QA tools.
Perform preflight and post‑launch checks to confirm pixels and trackers are firing and placements are functioning as intended.
Generate and distribute tags to publishers and platforms.
Maintain trafficking sheets, tag logs, and comprehensive campaign documentation that is audit ready.
Cross‑Functional Collaboration and Training
Work closely with Media Planners, Buying teams, Creative specialists, and Account teams to validate insertion order details, targeting, specs, and ensure handoff before trafficking begins.
Organize recurring touchpoints with media planning, buying, and creative teams to address campaign needs and resolve workflow issues in advance of launch.
Collaborate with Analytics partners to verify tracking, troubleshoot discrepancies, and ensure data integrity.
Partner with Creative and Production teams to ensure assets meet technical specifications, size requirements, and follow consistent naming conventions.
Integrate workflow with the DCO team to ensure all dynamic elements are correct and up to date.
Onboard, train, manage, and mentor new Ad Ops team members as the team expands, updating training materials, SOPs, and process guides regularly.
Lead scheduled process review meetings with the Ad Ops team at least quarterly, review lessons learned, update best practices, and drive continuous improvement.
Establish and track clear communication channels, including feedback surveys or brief retrospectives with relevant teams following major campaigns to foster collaborative improvement.
Governance, Process Improvement, and Quality
Develop and maintain comprehensive QA checklists, STOP IF gates, and launch readiness scorecards; STOP IF gates must be satisfied before any new campaign is launched.
Implement opportunities for automation using tools such as Asana rules, Google Sheets macros, or platform APIs to streamline QA and reporting.
Own the internal Ad Ops process from end to end, continuously reviewing, auditing, and improving trafficking, QA, and tag management processes.
Evaluate and recommend Ad Ops management tools, verification partners, and workflow refinements at the team level.
Qualifications
4–7 years of hands‑on experience in digital ad operations or trafficking supporting display, video, and social campaigns.
Proven experience trafficking and QA in Google Campaign Manager; strong knowledge of campaign setup, placement creation, creative uploads, verification tagging, and Floodlight setup.
Experience with dynamic creative optimization trafficking and troubleshooting, including data feed management, creative mapping, and working with DCO or Studio teams.
Familiarity with major DSPs such as DV360 or The Trade Desk and social platform workflows is a plus.
Advanced understanding of Floodlight setup and governance, including activity and group settings, lookback and attribution configurations, and custom parameter mapping.
Strong skills with UTM parameter creation and management, and basic troubleshooting in developer tools.
Experience with QA and troubleshooting for campaign setup using tools such as Campaign Manager preview links, Chrome DevTools, Google Tag Assistant, or platform‑specific testing utilities.
Strong organizational skills and ability to maintain documentation, traffic sheets, and archived process records.
Excellent communicator collaborating successfully across media, analytics, dynamic creative, creative, and account teams.
Proven team mentor and trainer with attention to process compliance and quality standards.
Comfortable as both a player and coach, leading by example and adapting to evolving team and agency needs.
Success Metrics (First Year)
Complete, enforce, and audit Acadia’s trafficking and QA SOPs on a quarterly basis.
Reduce campaign trafficking and QA turnaround time by 25% within six months.
Maintain a launch error rate of
Achieve on‑time launch rates to SLA targets and resolve trafficking or QA issues within two business days whenever possible.
Train and onboard at least two team members to execute trafficking tasks under the defined SOPs within the first year.
Achieve stakeholder satisfaction from media, planning, performance creative, and account teams as measured in biannual feedback reviews.
Continuously update and improve training and documentation based on lessons learned and team feedback.
Deliver strategic points of view to improve robust privacy and viewability enhancements for top‑tier clients.
What we offer – The Perks
A work environment that enthusiastically encourages creativity, risk‑taking, and growth.
Paid holidays and paid vacation and sick time.
We are closed Christmas Eve through New Year’s Day.
Solid health benefits (medical, dental, and vision insurance).
401(k) match.
Equity for all program.
Opportunity for growth that is second to none in the industry.
Flexible working hours and paid time off.
Floating holiday and other benefits.
Here’s how we live our values at Acadia
Can‑do: We dedicate ourselves to helping our clients and co‑workers reach their fullest potential, demonstrating courage and urgency to take ownership.
Curiosity: We show genuine interest and ask why until we find the path to conquer obstacles and build solutions.
Candor: We are honest and transparent in all our actions, fostering positive and mutually beneficial relationships where respect and humanity thrive.
Community: We make lives better for those people, clients, and deserving causes that we care deeply about.
Reporting Structure This position reports to the Head of Paid Media and works in partnership with the Head of Integrated Media and the Director of Analytics/Dashboarding. The role will also include direct reports such as Ad Ops Specialists or Trafficking Coordinators in the future.
Compensation Benchmark (2025 US Market) Title: Manager, Ad Operations Base Salary: $85,000 to $110,000 depending on market and technical depth Bonus: 10–15% based on performance Location: Hybrid or Remote with East Coast time zone preferred
Acadia is committed to diversity and inclusion and welcomes candidates from all backgrounds. If you are ready to build, execute, and elevate best‑in‑class ad operations across top media channels, we encourage you to apply.
#J-18808-Ljbffr
Key Responsibilities
Build and launch the function (first six months): establish agency‑wide trajectories for trafficking and QA, from insertion order to launch and reporting; set up Google Campaign Manager and trafficking templates.
Work closely with media planning and buying teams and platform specialists to codify and document campaign handoff requirements.
Ensure all campaign input details are captured clearly and completely for trafficking.
Partner with Media, Analytics, Dashboarding, and Performance Creative teams to create naming conventions, taxonomy standards, and creative and placement hierarchy.
Build and update the master trafficking matrix and Asana workflow to support effective team operation and project management.
Collaborate with Analytics and Dashboarding teams to define Floodlight tagging, UTM parameter standards, and tracking governance.
Document SOPs for trafficking, QA, and tag distribution steps.
Develop onboarding materials, FAQs, and reference guides, keeping documentation up to date for new and current team members.
Deliver initial onboarding and training sessions to ensure the Ad Ops team and cross‑functional partners can execute the defined processes accurately.
Maintain ongoing monitoring of inputs into the established process, ensuring adherence to the agency ad ops workflow.
Work with team leads to resolve any issues that may arise.
Ongoing Campaign Trafficking, QA, and Platform Support
Execute or oversee campaign setup and trafficking in Google Campaign Manager, supporting activation in DSPs such as DV360 or The Trade Desk, and social platforms as needed.
Configure and maintain Floodlight activities, groups, and attributes in Google Campaign Manager, including settings for lookback windows, attribution, and custom variables.
Manage VAST and VPAID tags for video and CTV placements as appropriate.
Collaborate with the Performance Creative team to coordinate dynamic creative assets, data feeds, and profile mapping for campaign elements.
QA all DCO components for correct rendering, dynamic logic, feed integration, and trafficking accuracy.
Partner with DCO specialists to troubleshoot and update dynamic units throughout the campaign lifecycle.
Implement third‑party measurement and verification tags such as IAS, MOAT, DoubleVerify, and other relevant vendors as needed.
Coordinate tag wrapping and QA to ensure proper operation with Google Campaign Manager, DSP, and social platform partners.
Conduct thorough quality assurance using preview links, testing environments, Chrome DevTools, Google Tag Assistant, and related QA tools.
Perform preflight and post‑launch checks to confirm pixels and trackers are firing and placements are functioning as intended.
Generate and distribute tags to publishers and platforms.
Maintain trafficking sheets, tag logs, and comprehensive campaign documentation that is audit ready.
Cross‑Functional Collaboration and Training
Work closely with Media Planners, Buying teams, Creative specialists, and Account teams to validate insertion order details, targeting, specs, and ensure handoff before trafficking begins.
Organize recurring touchpoints with media planning, buying, and creative teams to address campaign needs and resolve workflow issues in advance of launch.
Collaborate with Analytics partners to verify tracking, troubleshoot discrepancies, and ensure data integrity.
Partner with Creative and Production teams to ensure assets meet technical specifications, size requirements, and follow consistent naming conventions.
Integrate workflow with the DCO team to ensure all dynamic elements are correct and up to date.
Onboard, train, manage, and mentor new Ad Ops team members as the team expands, updating training materials, SOPs, and process guides regularly.
Lead scheduled process review meetings with the Ad Ops team at least quarterly, review lessons learned, update best practices, and drive continuous improvement.
Establish and track clear communication channels, including feedback surveys or brief retrospectives with relevant teams following major campaigns to foster collaborative improvement.
Governance, Process Improvement, and Quality
Develop and maintain comprehensive QA checklists, STOP IF gates, and launch readiness scorecards; STOP IF gates must be satisfied before any new campaign is launched.
Implement opportunities for automation using tools such as Asana rules, Google Sheets macros, or platform APIs to streamline QA and reporting.
Own the internal Ad Ops process from end to end, continuously reviewing, auditing, and improving trafficking, QA, and tag management processes.
Evaluate and recommend Ad Ops management tools, verification partners, and workflow refinements at the team level.
Qualifications
4–7 years of hands‑on experience in digital ad operations or trafficking supporting display, video, and social campaigns.
Proven experience trafficking and QA in Google Campaign Manager; strong knowledge of campaign setup, placement creation, creative uploads, verification tagging, and Floodlight setup.
Experience with dynamic creative optimization trafficking and troubleshooting, including data feed management, creative mapping, and working with DCO or Studio teams.
Familiarity with major DSPs such as DV360 or The Trade Desk and social platform workflows is a plus.
Advanced understanding of Floodlight setup and governance, including activity and group settings, lookback and attribution configurations, and custom parameter mapping.
Strong skills with UTM parameter creation and management, and basic troubleshooting in developer tools.
Experience with QA and troubleshooting for campaign setup using tools such as Campaign Manager preview links, Chrome DevTools, Google Tag Assistant, or platform‑specific testing utilities.
Strong organizational skills and ability to maintain documentation, traffic sheets, and archived process records.
Excellent communicator collaborating successfully across media, analytics, dynamic creative, creative, and account teams.
Proven team mentor and trainer with attention to process compliance and quality standards.
Comfortable as both a player and coach, leading by example and adapting to evolving team and agency needs.
Success Metrics (First Year)
Complete, enforce, and audit Acadia’s trafficking and QA SOPs on a quarterly basis.
Reduce campaign trafficking and QA turnaround time by 25% within six months.
Maintain a launch error rate of
Achieve on‑time launch rates to SLA targets and resolve trafficking or QA issues within two business days whenever possible.
Train and onboard at least two team members to execute trafficking tasks under the defined SOPs within the first year.
Achieve stakeholder satisfaction from media, planning, performance creative, and account teams as measured in biannual feedback reviews.
Continuously update and improve training and documentation based on lessons learned and team feedback.
Deliver strategic points of view to improve robust privacy and viewability enhancements for top‑tier clients.
What we offer – The Perks
A work environment that enthusiastically encourages creativity, risk‑taking, and growth.
Paid holidays and paid vacation and sick time.
We are closed Christmas Eve through New Year’s Day.
Solid health benefits (medical, dental, and vision insurance).
401(k) match.
Equity for all program.
Opportunity for growth that is second to none in the industry.
Flexible working hours and paid time off.
Floating holiday and other benefits.
Here’s how we live our values at Acadia
Can‑do: We dedicate ourselves to helping our clients and co‑workers reach their fullest potential, demonstrating courage and urgency to take ownership.
Curiosity: We show genuine interest and ask why until we find the path to conquer obstacles and build solutions.
Candor: We are honest and transparent in all our actions, fostering positive and mutually beneficial relationships where respect and humanity thrive.
Community: We make lives better for those people, clients, and deserving causes that we care deeply about.
Reporting Structure This position reports to the Head of Paid Media and works in partnership with the Head of Integrated Media and the Director of Analytics/Dashboarding. The role will also include direct reports such as Ad Ops Specialists or Trafficking Coordinators in the future.
Compensation Benchmark (2025 US Market) Title: Manager, Ad Operations Base Salary: $85,000 to $110,000 depending on market and technical depth Bonus: 10–15% based on performance Location: Hybrid or Remote with East Coast time zone preferred
Acadia is committed to diversity and inclusion and welcomes candidates from all backgrounds. If you are ready to build, execute, and elevate best‑in‑class ad operations across top media channels, we encourage you to apply.
#J-18808-Ljbffr