Brand Manager

1 month ago Be among the first 25 applicants

At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team

We are seeking an exceptional, innovative Brand Manager to lead marketing efforts for our Human Nutritional Care brands in North America. This role is ideal for a passionate brand builder with a background in CPG, beauty, or vitamins & supplements, and a proven track record of driving consumer engagement and sales through strategic marketing and innovation. Youll develop and execute marketing strategies that grow awareness, educate consumers, and convert interest into sales across online and offline channels. In this role, youll collaborate with Innovation, Sales, Operations, and Agency partners to lead new product launches, craft compelling brand narratives, and deliver impactful campaigns that resonate with todays health-conscious consumer.

Duties and responsibilities

• Develop and execute comprehensive marketing strategies to grow brand awareness, consumer education, and conversion across digital, retail, and emerging channels.
• Lead new and existing product innovation in partnership with the Innovation & Portfolio Management team to drive brand and portfolio growth.
• Guide the day-to-day brand management and execution of ANC/BNC brand plans across media, PR, shopper marketing, content, and packaging.
• Champion a deep understanding of the North American market and consumer trends to inform brand positioning and activation.
• Support the development of engaging brand content and disruptive consumer experiences that clearly communicate product benefits and brand values.
• Collaborate with Sales, Finance, and Supply Chain to build and execute go-to-market strategies that meet business goals.
• Monitor brand performance, measure marketing effectiveness, and optimize based on ROI, KPIs, and consumer feedback.
• Act as a thought leader and coach to junior team members, fostering a culture of innovation, curiosity, and excellence.

Desired Skills and Experience

• 35 years of experience in brand marketing and/or innovation, ideally in a CPG, beauty, or vitamins & supplements environment.
• Classically trained marketing background with a strong understanding of brand building, consumer engagement, and commercialization.
• Proven ability to develop and execute integrated marketing strategies across digital, social, retail, and e-commerce channels.
• Strong analytical mindset with experience using data to drive decisions and optimize campaign performance.
• Experience managing marketing budgets, KPIs, and ROI metrics.
• Entrepreneurial mindset with strong problem-solving skills, curiosity, and a hands-on approach to execution.
• Comfortable working in a fast-paced, resource-constrained, startup-like environment.
• Strong communication and presentation skills; experienced in leading cross-functional teams and managing agency partners.
• Ability to manage multiple projects and prioritize effectively under tight deadlines.
• Willingness to travel approximately 10% to Orlando, FL.

This position requires local employees to work in the office 3 days per week.

At H&H Group, we believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. Were not looking for candidates who are culture fits. Were looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Strategy/Planning

• Industries

  Retail

Referrals increase your chances of interviewing at H&H Group | B Corp by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

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