Fingerpaint Group
Imagine a workplace where your expertise is valued, your ideas spark change, and creativity fuels innovation. Fingerpaint Group is a vibrant blend of individuals, a full spectrum of life science solutions, and a culture that thrives on originality and a shared commitment to pushing the boundaries of what’s possible. Never Paint by Number isn't just our motto—it's how we work—collaboratively and creatively. If you're ready to bring your passion to a team that sees beyond limitations, we want to hear from you.
Objectives of This Role: As the senior marketing automation specialist, you will be developing, managing, and optimizing robust data-driven marketing programs. This includes campaign journeys, implementing business rule documents, maintaining lists and databases, handling quality assurance testing, and deploying email and SMS messages.
Duties and Responsibilities: Create campaign journeys based on a client-approved master communication plan Understand data relationships and how to leverage them in journeys, engagement scoring, and campaign reporting Implement common email service provider (ESP) tactics, such as signup, preference, and unsubscribe forms; dynamic content and email personalization; A/B testing, cloud pages, and lists imports Provide data to respond to custom reporting requests Troubleshoot issues inside ESP platforms, including email render issues, tracking/utm validation, and deliverability issues Create technical documentation for marketing campaigns, including the platform architecture, journey map, and master communication plan Own communication streams with internal project teams and client IT departments as needed Have an active role in project meetings, providing insight and answers, while being able to call out when there may be issues or questions Be an active participant in client calls as needed, providing insight, identifying potential issues, and answering questions on behalf of the marketing technology team Job Requirements: 5+ years of professional marketing automation experience (SFMC, Marketo, or Eloqua) Salesforce Marketing Cloud or Marketo certification preferred Marketing and advertising agency experience Strong understanding of email?marketing?best practices Solid technical skills and expertise with HTML, CSS Exceptional analytical and critical thinking skills High proficiency in MS Excel A team player with strong time management skills, the ability to motivate others to deliver excellence, and poise and focus under pressure Strong organizational and written/oral communication skills Ability to thrive in a fast-paced, rapidly changing environment Experience with SMS programs a plus Fingerpaint Group provides equal employment [and affirmative action] opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
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Objectives of This Role: As the senior marketing automation specialist, you will be developing, managing, and optimizing robust data-driven marketing programs. This includes campaign journeys, implementing business rule documents, maintaining lists and databases, handling quality assurance testing, and deploying email and SMS messages.
Duties and Responsibilities: Create campaign journeys based on a client-approved master communication plan Understand data relationships and how to leverage them in journeys, engagement scoring, and campaign reporting Implement common email service provider (ESP) tactics, such as signup, preference, and unsubscribe forms; dynamic content and email personalization; A/B testing, cloud pages, and lists imports Provide data to respond to custom reporting requests Troubleshoot issues inside ESP platforms, including email render issues, tracking/utm validation, and deliverability issues Create technical documentation for marketing campaigns, including the platform architecture, journey map, and master communication plan Own communication streams with internal project teams and client IT departments as needed Have an active role in project meetings, providing insight and answers, while being able to call out when there may be issues or questions Be an active participant in client calls as needed, providing insight, identifying potential issues, and answering questions on behalf of the marketing technology team Job Requirements: 5+ years of professional marketing automation experience (SFMC, Marketo, or Eloqua) Salesforce Marketing Cloud or Marketo certification preferred Marketing and advertising agency experience Strong understanding of email?marketing?best practices Solid technical skills and expertise with HTML, CSS Exceptional analytical and critical thinking skills High proficiency in MS Excel A team player with strong time management skills, the ability to motivate others to deliver excellence, and poise and focus under pressure Strong organizational and written/oral communication skills Ability to thrive in a fast-paced, rapidly changing environment Experience with SMS programs a plus Fingerpaint Group provides equal employment [and affirmative action] opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
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