Associate Director of Consumer Strategy & Activation

**Experience**: Proven experience in audience segmentation, audience creation, and data-driven marketing, with a focus on leveraging modeled audience techniques such as look-alike modeling (3P LAL), predictive modeling, or other advanced analytics tools to build highly targeted audiences.**Technical Skills**: Advanced proficiency in Python (for data analysis, modeling, and automation). Strong experience with SQL for data querying and manipulation.**Data Integration**: Familiarity with integrating and analyzing consumer data from multiple sources (e.g., 1P, 3P claims, SDoH, SFMC) to inform audience creation and activation.**Data Governance**: Familiarity with privacy regulations, including data protection laws related to consumer and healthcare data.**Analytical & Problem-Solving Skills**: Strong ability to apply data science techniques to uncover insights, solve complex business problems, and improve audience targeting strategies. #J-18808-Ljbffr