Gene Juarez Salons & Spas
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Director of Digital Marketing
role at
Gene Juarez Salons & Spas
Transform an Iconic Beauty Brand's Digital Future Remote (Pacific Northwest) | $80K-$110K + Bonuses | Direct CEO Report
FLSA Exempt
Gene Juarez has been the Pacific Northwest's trusted name in luxury beauty for 50 years. With 13 award‑winning locations and 400+ world‑class professionals, we’re not just maintaining a legacy – we’re architecting a digital transformation that will define the next era of premium beauty experiences. We’re looking for a hands‑on digital marketing leader who can own our entire digital strategy and execution.
The Opportunity
Own execution as much as strategy – you’ll be doing the work, not just directing it
Thrive in startup mode within an established company
Manage budgets wisely to prove ROI and earn more resources
Build while flying – improving performance while fixing foundations
You’ll have CEO support, budget to work with, and the autonomy to make decisions. But you’ll also need to be comfortable being a team of one initially, working with contractors, and building the case for additional resources through results.
What You’ll Actually Do
Run Performance Marketing
Manage and optimize paid campaigns across Google, Meta, and Yelp
Drive measurable bookings with focus on cost per acquisition
Test, iterate, and scale what works across 13 locations
Fix and Build Simultaneously
Improve current campaign performance while building better systems
Partner with contractors on website and technical improvements
Create processes that can scale as we grow
Unify Our Digital Presence
Consolidate fragmented social media into one strong brand voice
Develop content calendar that drives bookings, not just likes
Ensure consistent brand experience across all digital touchpoints
Prove the Value
Build dashboards that show clear ROI on every dollar spent
Present results and recommendations to leadership monthly
Use data to make the case for additional resources
What Success Looks Like
Your First 90 Days:
Complete comprehensive audit, stabilize current performance, launch unified social strategy, and present your vision for 2026 and beyond.
Year One:
Drive 3x growth in new guest acquisition through digital channels. Transform our marketing from cost center to revenue engine. Establish Gene Juarez as the dominant digital presence in Pacific Northwest beauty.
Long Term:
Build the playbook for luxury service marketing in the digital age. Create systems that scale. Develop the team and technology stack that sustains growth for the next decade.
Who You Are
Proven Digital Leader
5-8+ years with P&L accountability in digital marketing roles
Deep expertise in Google Ads, Meta, and marketing automation
Track record of scaling multi‑location or franchise businesses
Fluent in both strategy and execution
Pacific Northwest Native (Or Adopted)
You understand this market’s unique dynamics
You know the difference between Seattle subtle and Portland quirky
You’ve navigated the tech‑savvy but authenticity‑demanding consumer base
Data‑Driven Creative
You make decisions with numbers but understand the power of storytelling
Excel models and SQL queries are your friends, but so is beautiful creative
You can present to the board and collaborate with stylists with equal effectiveness
Builder at Heart
You’ve taken something from good to great before
Navigate resource constraints spark creativity, not complaints
You see systems and processes where others see chaos
The Package
Base Salary:
$80,000 - $110,000 (based on experience)
Performance Bonuses:
Structured around measurable impact
Benefits:
Medical, dental, vision, short & long term disability, life insurance, 401k matching, additional voluntary insurance benefits
PTO: 160 hours annually (50% accrued at hire, remaining at 6 months in the first year)
Floating Holidays: 8 hours quarterly
Holidays: 8 paid holidays
Remote First:
Work from anywhere in the Pacific Northwest. Preference will be given to qualified candidates located in WA state. While this role is not primarily in‑office, you must be able to commute to our area locations as often as necessary for the job. We anticipate this will be a higher need at the start of the job.
Quarterly Gatherings:
Strategic in‑person sessions with leadership
Growth Path:
Clear trajectory to VP as we scale
Why This Role Makes Sense The beauty industry is rapidly digitizing. We have the locations, reputation, and services. We need someone to connect the digital dots.
Ready to Transform Beauty? We’re moving fast. Ideal candidates will have:
Portfolio demonstrating measurable marketing wins
Experience in beauty, wellness, hospitality, or luxury retail
Stories about scaling success despite constraints
Passion for building something extraordinary
Interview Process
Initial Conversation
(30 min) - Tell us your story
Case Study Review
(60 min) - Walk us through your best work
Strategic Discussion
(90 min) - Your vision for our growth
Leadership Meeting
(60 min) - Culture fit and final questions
We respect your time. We anticipate the full process completes within 3-4 weeks.
About Gene Juarez For five decades, we’ve been more than a salon and spa – we’re where the Pacific Northwest goes to feel their best. From Seattle’s tech leaders to Portland’s creative class, from Spokane’s entrepreneurs to Tacoma’s influencers, we’ve been the trusted name in luxury beauty. Now we’re writing the next chapter. Will you help us lead it?
Application Tips for Candidates
What Makes You Stand Out:
Specific examples of ROI you’ve driven
Understanding of local market dynamics
Balance of analytical and creative skills
Experience with similar business models
What We’re NOT Looking For:
Pure brand marketers without performance experience
Agency‑only backgrounds without P&L accountability
Single‑channel specialists
Maintenance‑mode mindsets
Questions We'll Ask:
"Walk us through your approach to allocating budget across 13 locations"
"How do you measure success beyond just ROAS?"
"Tell us about a time you had to do more with less"
"What would you do in your first 30 days?"
Position open until filled. Priority review for applications received by December 5, 2025.
#J-18808-Ljbffr
Director of Digital Marketing
role at
Gene Juarez Salons & Spas
Transform an Iconic Beauty Brand's Digital Future Remote (Pacific Northwest) | $80K-$110K + Bonuses | Direct CEO Report
FLSA Exempt
Gene Juarez has been the Pacific Northwest's trusted name in luxury beauty for 50 years. With 13 award‑winning locations and 400+ world‑class professionals, we’re not just maintaining a legacy – we’re architecting a digital transformation that will define the next era of premium beauty experiences. We’re looking for a hands‑on digital marketing leader who can own our entire digital strategy and execution.
The Opportunity
Own execution as much as strategy – you’ll be doing the work, not just directing it
Thrive in startup mode within an established company
Manage budgets wisely to prove ROI and earn more resources
Build while flying – improving performance while fixing foundations
You’ll have CEO support, budget to work with, and the autonomy to make decisions. But you’ll also need to be comfortable being a team of one initially, working with contractors, and building the case for additional resources through results.
What You’ll Actually Do
Run Performance Marketing
Manage and optimize paid campaigns across Google, Meta, and Yelp
Drive measurable bookings with focus on cost per acquisition
Test, iterate, and scale what works across 13 locations
Fix and Build Simultaneously
Improve current campaign performance while building better systems
Partner with contractors on website and technical improvements
Create processes that can scale as we grow
Unify Our Digital Presence
Consolidate fragmented social media into one strong brand voice
Develop content calendar that drives bookings, not just likes
Ensure consistent brand experience across all digital touchpoints
Prove the Value
Build dashboards that show clear ROI on every dollar spent
Present results and recommendations to leadership monthly
Use data to make the case for additional resources
What Success Looks Like
Your First 90 Days:
Complete comprehensive audit, stabilize current performance, launch unified social strategy, and present your vision for 2026 and beyond.
Year One:
Drive 3x growth in new guest acquisition through digital channels. Transform our marketing from cost center to revenue engine. Establish Gene Juarez as the dominant digital presence in Pacific Northwest beauty.
Long Term:
Build the playbook for luxury service marketing in the digital age. Create systems that scale. Develop the team and technology stack that sustains growth for the next decade.
Who You Are
Proven Digital Leader
5-8+ years with P&L accountability in digital marketing roles
Deep expertise in Google Ads, Meta, and marketing automation
Track record of scaling multi‑location or franchise businesses
Fluent in both strategy and execution
Pacific Northwest Native (Or Adopted)
You understand this market’s unique dynamics
You know the difference between Seattle subtle and Portland quirky
You’ve navigated the tech‑savvy but authenticity‑demanding consumer base
Data‑Driven Creative
You make decisions with numbers but understand the power of storytelling
Excel models and SQL queries are your friends, but so is beautiful creative
You can present to the board and collaborate with stylists with equal effectiveness
Builder at Heart
You’ve taken something from good to great before
Navigate resource constraints spark creativity, not complaints
You see systems and processes where others see chaos
The Package
Base Salary:
$80,000 - $110,000 (based on experience)
Performance Bonuses:
Structured around measurable impact
Benefits:
Medical, dental, vision, short & long term disability, life insurance, 401k matching, additional voluntary insurance benefits
PTO: 160 hours annually (50% accrued at hire, remaining at 6 months in the first year)
Floating Holidays: 8 hours quarterly
Holidays: 8 paid holidays
Remote First:
Work from anywhere in the Pacific Northwest. Preference will be given to qualified candidates located in WA state. While this role is not primarily in‑office, you must be able to commute to our area locations as often as necessary for the job. We anticipate this will be a higher need at the start of the job.
Quarterly Gatherings:
Strategic in‑person sessions with leadership
Growth Path:
Clear trajectory to VP as we scale
Why This Role Makes Sense The beauty industry is rapidly digitizing. We have the locations, reputation, and services. We need someone to connect the digital dots.
Ready to Transform Beauty? We’re moving fast. Ideal candidates will have:
Portfolio demonstrating measurable marketing wins
Experience in beauty, wellness, hospitality, or luxury retail
Stories about scaling success despite constraints
Passion for building something extraordinary
Interview Process
Initial Conversation
(30 min) - Tell us your story
Case Study Review
(60 min) - Walk us through your best work
Strategic Discussion
(90 min) - Your vision for our growth
Leadership Meeting
(60 min) - Culture fit and final questions
We respect your time. We anticipate the full process completes within 3-4 weeks.
About Gene Juarez For five decades, we’ve been more than a salon and spa – we’re where the Pacific Northwest goes to feel their best. From Seattle’s tech leaders to Portland’s creative class, from Spokane’s entrepreneurs to Tacoma’s influencers, we’ve been the trusted name in luxury beauty. Now we’re writing the next chapter. Will you help us lead it?
Application Tips for Candidates
What Makes You Stand Out:
Specific examples of ROI you’ve driven
Understanding of local market dynamics
Balance of analytical and creative skills
Experience with similar business models
What We’re NOT Looking For:
Pure brand marketers without performance experience
Agency‑only backgrounds without P&L accountability
Single‑channel specialists
Maintenance‑mode mindsets
Questions We'll Ask:
"Walk us through your approach to allocating budget across 13 locations"
"How do you measure success beyond just ROAS?"
"Tell us about a time you had to do more with less"
"What would you do in your first 30 days?"
Position open until filled. Priority review for applications received by December 5, 2025.
#J-18808-Ljbffr