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Ilba

TV General Manager

Ilba, Cape Girardeau, Missouri, United States, 63705

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We’re hiring a dynamic Vice President/General Manager to lead KFVS12—America’s Heartland’s go-to source for news, weather, and community storytelling. If you’re a bold, people-first media leader who loves building great teams and growing brands across every screen, let’s talk.

As VP/General Manager, you’ll be the station’s chief champion—setting the vision, inspiring teams, and driving results in a fast-moving, highly competitive, and decentralized culture at Gray Media. You’ll report to a Senior Managing Vice President–Local Media and own all aspects of the station’s performance.

Duties/Responsibilities include, but are not limited to:

Lead a high-performance, multi-platform operation—broadcast, digital, streaming, and social with a focus on audience and revenue growth.

Set and execute ambitious strategic and operational plans aligned with our local brand and community.

Be the station’s ratings-and-revenue engine: sharpen our content, expand our reach, and accelerate monetization across platforms.

Communicate clearly and often. Build a collaborative, accountable, and energized culture across news, sales, marketing, engineering, and operations.

Champion innovation—test, learn, iterate—and empower creative ideas at every level.

Be the face of KFVS12 in the community: cultivate strong client relationships and meaningful partnerships that move the market.

Coach, train, and develop people. Grow leaders and build high-performing, diverse teams.

Own the P&l: manage financial statements, operating and capital budgets, and ensure station compliance.

Uphold the rules and the right way of doing business: FCC, EEO, SOX, company policies, and the highest ethical standards.

Roll up your sleeves for whatever comes next.

Qualifications/Requirements:

10+ years in media leadership with experience as a GM, Marketing Director, Director of Sales, or News Director.

Bachelor’s degree in a related field (or equivalent experience).

Sharp understanding of where local media is headed—and how to win there.

Exceptional communication skills: written, verbal, presentation, and interpersonal.

Calm under pressure with expert prioritization and deadline management.

Strategic, analytical, and influential—able to align teams and execute.

Proven leadership: emotional intelligence, conflict resolution, coaching, and inspiration.

Fierce negotiator and relationship builder.

Talent magnet: identify, hire, and retain high performers.

Community-minded with the presence and passion to lead locally.

Working knowledge of employment law compliance and financial reporting.

Comfortable navigating change and leading others through it—sometimes with little notice.

Tech-savvy with business software (MS Suite, enterprise/SAP-type systems).

Valid driver’s license (or ability to obtain). Driving record should have no major convictions and no more than one minor conviction or at-fault accident in the past 3 years.

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal )

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