Amazon Web Services (AWS)
Senior Brand Strategist, AWS Brand
Join to apply for the
Senior Brand Strategist, AWS Brand
role at
Amazon Web Services (AWS) .
Description The Senior Brand Strategist drives global brand and creative strategy for AWS, actively shaping how the brand is perceived in the world. This role is highly collaborative and focused on brand positioning, messaging, and creative strategy for our brand identity and design system, events, brand campaigns, content, and beyond. You’ll be responsible for clarifying various inputs, identifying novel insights and brand opportunities, creating mechanisms to enable the larger marketing organization, and crafting creative briefs that lead to consistent, compelling, and distinct brand experiences that positively shift brand perceptions and grow our business.
Key job responsibilities
Partner with Brand Insights team to conduct, analyze, and synthesize customer and creative research to inform brand and marketing outputs
Connect the dots between business goals, customer insights, marketing strategies, and creative development
Identify novel customer insights and brand opportunities to drive consistent, high‑bar creative that positively shift perceptions and grows our business
Actively shape foundational brand guidance including brand positioning, messaging, personality, and voice and tone guidance
Partner closely with global teams and develop scalable mechanisms to activate global positioning, messaging, and creative strategy across the business
Collaborate with creative, marketing, and product stakeholders to define the brand experience across the customer experience to deliver high‑quality, consistent, and distinct customer experiences
Write creative briefs and meaningfully collaborate with creative teams to deliver bar‑raising, performant creative outcomes
Present creative strategy and recommendations to senior leadership (VP/SVP/C‑suite); influencing decision making through data‑driven and emotional storytelling, and gracefully defend decisions and recommendations
Elevate the discipline of brand and creative strategy through the development and delivery of brand training and thought leadership
Manage multiple priorities and make things happen in a fast‑paced, dynamic culture
Facilitate open and productive strategic debates that result in the best possible outcomes for customers
Contribute to a diverse and inclusive creative culture that enables world‑class creative development
About The Team The AWS Brand & Creative team brings together brand strategy and creative expression to build and maintain the AWS brand. We use data, insight, inspiration, and intuition to set the standards and raise the bar in every touchpoint, in every story, and every piece of creative we make. We are relentlessly collaborative, and believe greatness is possible in everything we do.
Basic Qualifications
Experience managing and coordinating multiple projects simultaneously
Experience working across teams and synthesizing feedback from multiple teams/owners
7+ years' experience in brand development or strategy inside advertising agencies, brand strategy consultancies, or in‑house marketing organizations
Experience leading brand positioning, voice and tone, and visual system development for large organizations with complex product and service offerings
Experience working with marketing stakeholders and brand creative teams to develop clear and durable visual brand systems across several partner and customer touch points
Preferred Qualifications
Experience managing external agencies
10+ years' experience as a brand planner/strategist inside brand/advertising agencies, brand strategy consultancies, or the equivalent role inside a brand marketing organization
Experience with AWS or AI and cloud/infrastructure sectors
Track record of navigating complex businesses and producing breakthrough, famous work that drove results
Experience defining mechanisms for using data and metrics to measure impact and determine improvements
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include working safely and cooperatively with other employees, supervisors, and staff; adhering to standards of excellence despite stressful conditions; communicating effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and following all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations
for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
#J-18808-Ljbffr
Senior Brand Strategist, AWS Brand
role at
Amazon Web Services (AWS) .
Description The Senior Brand Strategist drives global brand and creative strategy for AWS, actively shaping how the brand is perceived in the world. This role is highly collaborative and focused on brand positioning, messaging, and creative strategy for our brand identity and design system, events, brand campaigns, content, and beyond. You’ll be responsible for clarifying various inputs, identifying novel insights and brand opportunities, creating mechanisms to enable the larger marketing organization, and crafting creative briefs that lead to consistent, compelling, and distinct brand experiences that positively shift brand perceptions and grow our business.
Key job responsibilities
Partner with Brand Insights team to conduct, analyze, and synthesize customer and creative research to inform brand and marketing outputs
Connect the dots between business goals, customer insights, marketing strategies, and creative development
Identify novel customer insights and brand opportunities to drive consistent, high‑bar creative that positively shift perceptions and grows our business
Actively shape foundational brand guidance including brand positioning, messaging, personality, and voice and tone guidance
Partner closely with global teams and develop scalable mechanisms to activate global positioning, messaging, and creative strategy across the business
Collaborate with creative, marketing, and product stakeholders to define the brand experience across the customer experience to deliver high‑quality, consistent, and distinct customer experiences
Write creative briefs and meaningfully collaborate with creative teams to deliver bar‑raising, performant creative outcomes
Present creative strategy and recommendations to senior leadership (VP/SVP/C‑suite); influencing decision making through data‑driven and emotional storytelling, and gracefully defend decisions and recommendations
Elevate the discipline of brand and creative strategy through the development and delivery of brand training and thought leadership
Manage multiple priorities and make things happen in a fast‑paced, dynamic culture
Facilitate open and productive strategic debates that result in the best possible outcomes for customers
Contribute to a diverse and inclusive creative culture that enables world‑class creative development
About The Team The AWS Brand & Creative team brings together brand strategy and creative expression to build and maintain the AWS brand. We use data, insight, inspiration, and intuition to set the standards and raise the bar in every touchpoint, in every story, and every piece of creative we make. We are relentlessly collaborative, and believe greatness is possible in everything we do.
Basic Qualifications
Experience managing and coordinating multiple projects simultaneously
Experience working across teams and synthesizing feedback from multiple teams/owners
7+ years' experience in brand development or strategy inside advertising agencies, brand strategy consultancies, or in‑house marketing organizations
Experience leading brand positioning, voice and tone, and visual system development for large organizations with complex product and service offerings
Experience working with marketing stakeholders and brand creative teams to develop clear and durable visual brand systems across several partner and customer touch points
Preferred Qualifications
Experience managing external agencies
10+ years' experience as a brand planner/strategist inside brand/advertising agencies, brand strategy consultancies, or the equivalent role inside a brand marketing organization
Experience with AWS or AI and cloud/infrastructure sectors
Track record of navigating complex businesses and producing breakthrough, famous work that drove results
Experience defining mechanisms for using data and metrics to measure impact and determine improvements
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include working safely and cooperatively with other employees, supervisors, and staff; adhering to standards of excellence despite stressful conditions; communicating effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and following all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations
for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
#J-18808-Ljbffr