Kimberly-Clark
Senior Digital Experiences Manager
Kimberly-Clark is looking for a Senior Digital Experiences Manager to develop, implement, and lead the strategy for KCNA consumer brand digital products, ensuring exceptional cross‑brand consumer experiences across websites and mobile apps.
Responsibilities
Create and embed an enterprise KCNA cross‑product connections strategy to provide world class consumer experiences within and across K‑C owned consumer digital products.
Lead the development of customer journey mapping and product roadmap development to deliver exceptional digital experiences across brand websites, mobile apps, etc.
Drive communication and collaboration between brand teams and cross‑functional partners including DTS, legal, medical affairs, etc.
Drive alignment between existing brand experience journey maps and cross‑brand consumer journeys to enable prioritization of ‘moments that matter’ in partnership with our Insights & Analytics team. Define distinctly meaningful & ownable consumer experiences in those moments, with inputs from brand teams & agency partners.
Lead KCNA digital products (including brand.com and the Pull Ups Potty Training app) strategy – defining the role of different products in delivering the prioritized consumers experiences & identifying the content, technology & measurement requirements.
Enable delivery of content and experiences, balancing local market needs with Enterprise Technology Strategy. Drive compliance with appropriate privacy regulations.
Manage an active product backlog, that is prioritized based on robust criteria. Socialize the backlog & business value to secure endorsement from Senior Leaders.
Develop framework to measure the business impact of digital products & drive adoption of the same within business. Operationalize tracking against the same with support from Insights & Analytics team.
Lead brand website strategy & execution. Drive ongoing optimization based on CX audits & tracking appropriate performance indicators.
Provide regular reporting to key stakeholders on performance of brand digital experiences and collaborate with reporting & analytics partners to define impact to the overall business of digital activities.
Collaborate with Insights & Analytics team, IT and Agency Partners to ensure right technology infrastructure is in place to drive personalization, measurement & retargeting. Influence cross‑functional partners to ensure right measurement ecosystem for active performance management & tracking of site / app experience.
Partner with Media Data & Audience Strategy leader to ensure the products are optimized to drive seamless 1PD acquisition.
Partner with CRM leads to ensure right integration of digital products in orchestrated consumer journeys.
Qualifications
Bachelor’s degree
7+ years of relevant digital strategy, consumer experience, or product management in consumer goods, with a track record of enhancing brand results.
Experience in developing and implementing cross‑channel strategies and optimizing digital products.
Well‑developed strategic thinking and problem‑solving skills; ability to analyze consumer journeys, align brand experiences, and prioritize key moments.
Strong curiosity to understand the drivers of business performance and guide capability delivery and adoption to maximize value.
Proficiency in data analysis and the ability to derive insights from analytics tools and metrics.
Experience in measuring the business impact of digital products and driving performance management.
Ability to successfully drive cross functional partnerships in a highly matrixed environment.
Performance‑driven with a bias for action; champions a test and learn mindset to drive better results in an agile way.
Effective organizational skills being able to manage multiple initiatives at once.
Demonstrated positive energy and ability to lead with empathy.
Experience in developing and implementing cross‑channel strategies and optimizing digital products
Experience with digital marketing trends, and best practices. Understanding privacy regulations and compliance requirements in digital marketing.
Passionate about and demonstrated experience upskilling and coaching others.
Skilled working within agile principles of scrum, sprints, MVP mindset and progress over perfection.
Benefits
Great support for good health:
Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts:
to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options:
to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support:
to continue your education, adopt a child, relocate, or even find temporary childcare.
Salary Range: 140,320 – 173,360 USD
Primary Location: Chicago Commercial Center
Job Type: Full time
Equal Opportunity Employer: Kimberly-Clark is a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
Employment is subject to verification of pre‑screening tests, which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly-Clark will support in‑country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies, at its sole discretion.
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Responsibilities
Create and embed an enterprise KCNA cross‑product connections strategy to provide world class consumer experiences within and across K‑C owned consumer digital products.
Lead the development of customer journey mapping and product roadmap development to deliver exceptional digital experiences across brand websites, mobile apps, etc.
Drive communication and collaboration between brand teams and cross‑functional partners including DTS, legal, medical affairs, etc.
Drive alignment between existing brand experience journey maps and cross‑brand consumer journeys to enable prioritization of ‘moments that matter’ in partnership with our Insights & Analytics team. Define distinctly meaningful & ownable consumer experiences in those moments, with inputs from brand teams & agency partners.
Lead KCNA digital products (including brand.com and the Pull Ups Potty Training app) strategy – defining the role of different products in delivering the prioritized consumers experiences & identifying the content, technology & measurement requirements.
Enable delivery of content and experiences, balancing local market needs with Enterprise Technology Strategy. Drive compliance with appropriate privacy regulations.
Manage an active product backlog, that is prioritized based on robust criteria. Socialize the backlog & business value to secure endorsement from Senior Leaders.
Develop framework to measure the business impact of digital products & drive adoption of the same within business. Operationalize tracking against the same with support from Insights & Analytics team.
Lead brand website strategy & execution. Drive ongoing optimization based on CX audits & tracking appropriate performance indicators.
Provide regular reporting to key stakeholders on performance of brand digital experiences and collaborate with reporting & analytics partners to define impact to the overall business of digital activities.
Collaborate with Insights & Analytics team, IT and Agency Partners to ensure right technology infrastructure is in place to drive personalization, measurement & retargeting. Influence cross‑functional partners to ensure right measurement ecosystem for active performance management & tracking of site / app experience.
Partner with Media Data & Audience Strategy leader to ensure the products are optimized to drive seamless 1PD acquisition.
Partner with CRM leads to ensure right integration of digital products in orchestrated consumer journeys.
Qualifications
Bachelor’s degree
7+ years of relevant digital strategy, consumer experience, or product management in consumer goods, with a track record of enhancing brand results.
Experience in developing and implementing cross‑channel strategies and optimizing digital products.
Well‑developed strategic thinking and problem‑solving skills; ability to analyze consumer journeys, align brand experiences, and prioritize key moments.
Strong curiosity to understand the drivers of business performance and guide capability delivery and adoption to maximize value.
Proficiency in data analysis and the ability to derive insights from analytics tools and metrics.
Experience in measuring the business impact of digital products and driving performance management.
Ability to successfully drive cross functional partnerships in a highly matrixed environment.
Performance‑driven with a bias for action; champions a test and learn mindset to drive better results in an agile way.
Effective organizational skills being able to manage multiple initiatives at once.
Demonstrated positive energy and ability to lead with empathy.
Experience in developing and implementing cross‑channel strategies and optimizing digital products
Experience with digital marketing trends, and best practices. Understanding privacy regulations and compliance requirements in digital marketing.
Passionate about and demonstrated experience upskilling and coaching others.
Skilled working within agile principles of scrum, sprints, MVP mindset and progress over perfection.
Benefits
Great support for good health:
Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts:
to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options:
to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support:
to continue your education, adopt a child, relocate, or even find temporary childcare.
Salary Range: 140,320 – 173,360 USD
Primary Location: Chicago Commercial Center
Job Type: Full time
Equal Opportunity Employer: Kimberly-Clark is a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
Employment is subject to verification of pre‑screening tests, which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly-Clark will support in‑country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies, at its sole discretion.
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