Ionis Pharmaceuticals, Inc.
Associate Director, Market Development - Northeast
Ionis Pharmaceuticals, Inc., Boston, Massachusetts, us, 02298
Associate Director, Market Development - Northeast
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Associate Director, Market Development - Northeast
role at
Ionis Pharmaceuticals, Inc.
Ionis Pharmaceuticals, Inc., is headquartered in Carlsbad, California, with offices in Boston, Massachusetts, and Dublin, Ireland. For more than 30 years, Ionis has been the leader in RNA‑targeted therapy, pioneering new markets and changing standards of care with our novel antisense technology. Ionis currently has four marketed medicines and a premier late‑stage pipeline highlighted by industry‑leading cardiovascular and neurological franchises. Our scientific innovation began and continues with the knowledge that sick people depend on us, which fuels our vision to become the undisputed leader in genetic medicine, utilizing a multi‑platform approach to discover, develop and deliver life‑transforming therapies.
As the first company to fully harness the power of RNA technology for human therapeutics, Ionis’ platform continues to revolutionize drug discovery and transform lives for patients with unmet needs. We are building upon our innovative research and drug development excellence to provide greater value to patients, and we are well positioned financially to deliver on our strategic goals.
Ionis is a challenging, motivating and rewarding environment designed to foster innovation and scientific excellence. Our success is a direct result of our outstanding employees. We are interested in bringing together a diverse group of individuals with different skill sets and perspectives into this creative environment to be part of a productive and inclusive team. While acknowledging people are actively engaged in hybrid/remote work, we continue to invest time, money, and energy into making our workplace locations a place where our culture and employees can thrive. We believe engaging on a day‑to‑day basis, in person, builds solid and lasting relationships, and contributes positively to our culture and innovation. From the heart of our stunning Carlsbad campus, we aim to provide a central connection point for all our employees. These facilities give us the opportunity to connect cross‑functionally, collaborate and to build on the success of our business as we continue to grow. Join us and experience our unique culture while you develop and expand your career.
The Associate Director, Market Development is a senior field‑based commercial role responsible for driving meaningful Key Opinion Leader (KOL) engagement, identifying and executing regional market development opportunities, and serving as the bridge between headquarters and field execution.
This position directly influences regional commercial performance by executing initiatives that drive awareness, education, and product adoption consistent with Ionis’ brand and market access strategies. The Associate Director, Market Development collaborates cross‑functionally with Sales, Market Access, Marketing, and Medical Affairs to ensure alignment of regional execution with national strategy. This is a customer‑facing role with measurable influence on sales performance and access objectives.
Key Responsibilities Strategy and Innovation
Develop and execute regional market development plans that enhance product awareness, market readiness, and customer engagement.
Partner with field leadership to translate national brand strategy into regional commercial objectives and measurable outcomes.
Identify, cultivate, and maintain strategic relationships with KOLs, healthcare providers, and key accounts to support brand advocacy and patient access.
Serve as commercial liaison across departments, ensuring consistent and compliant communication with customers and internal partners.
Deliver impactful, field‑based education on disease state, product data, and Ionis’ value proposition.
Commercial Impact and Sales Collaboration
Collaborate with Regional Sales Directors, District Managers, and Market Access teams to achieve defined regional commercial performance goals, aligned with revenue and product adoption targets.
Analyze regional market trends, performance data, and customer insights to identify growth opportunities and adjust tactics as needed.
Support account‑level planning and coordination to ensure optimized resource deployment and goal achievement.
Participate in the establishment and execution of Key Sales Objectives (KSOs) and other measurable performance metrics.
Insight Generation and Program Execution
Collect, synthesize, and communicate actionable market insights that inform strategic decision‑making and marketing strategy.
Identify and develop high‑quality peer‑to‑peer educational programs that align with compliance and brand priorities.
Evaluate the impact of field initiatives, adjusting strategies to enhance effectiveness and ROI.
Compliance and Governance
Execute all activities in full compliance with Ionis’ Code of Ethics, Field Incentive Compensation Program policies, SOPs, and all applicable laws and regulations.
Maintain all required certifications, training, and compliance attestations as a condition of incentive eligibility.
Collaborate with Compliance and Field Leadership to ensure all speaker programs, events, and engagements are executed according to Ionis standards.
Qualifications
Bachelor’s degree required with 12+ years of cross‑functional commercial experience in the biotechnology or pharmaceutical industry, ideally in rare disease or specialty therapeutics; or an advanced degree (MBA or related field) and 8+ years.
Demonstrated success influencing regional commercial performance, achieving or exceeding revenue or access goals.
Proven expertise in KOL engagement, market development, and cross‑functional collaboration.
Strong business acumen with the ability to translate data and insights into strategic field action plans.
Exceptional interpersonal, written, and verbal communication skills.
Demonstrated ability to operate effectively in a compliance‑driven environment with sound judgment and ethical integrity.
Proficiency in planning, prioritizing, and managing multiple initiatives in a fast‑paced, evolving environment.
Ionis offers an excellent benefits package! Follow this link for more details: Ionis Benefits
The pay scale for this position is $140,000 – $175,000
Ionis Pharmaceuticals, Inc. and all its subsidiaries are proud to be EEO employers.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Base pay range: $140,000.00/yr – $175,000.00/yr
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Associate Director, Market Development - Northeast
role at
Ionis Pharmaceuticals, Inc.
Ionis Pharmaceuticals, Inc., is headquartered in Carlsbad, California, with offices in Boston, Massachusetts, and Dublin, Ireland. For more than 30 years, Ionis has been the leader in RNA‑targeted therapy, pioneering new markets and changing standards of care with our novel antisense technology. Ionis currently has four marketed medicines and a premier late‑stage pipeline highlighted by industry‑leading cardiovascular and neurological franchises. Our scientific innovation began and continues with the knowledge that sick people depend on us, which fuels our vision to become the undisputed leader in genetic medicine, utilizing a multi‑platform approach to discover, develop and deliver life‑transforming therapies.
As the first company to fully harness the power of RNA technology for human therapeutics, Ionis’ platform continues to revolutionize drug discovery and transform lives for patients with unmet needs. We are building upon our innovative research and drug development excellence to provide greater value to patients, and we are well positioned financially to deliver on our strategic goals.
Ionis is a challenging, motivating and rewarding environment designed to foster innovation and scientific excellence. Our success is a direct result of our outstanding employees. We are interested in bringing together a diverse group of individuals with different skill sets and perspectives into this creative environment to be part of a productive and inclusive team. While acknowledging people are actively engaged in hybrid/remote work, we continue to invest time, money, and energy into making our workplace locations a place where our culture and employees can thrive. We believe engaging on a day‑to‑day basis, in person, builds solid and lasting relationships, and contributes positively to our culture and innovation. From the heart of our stunning Carlsbad campus, we aim to provide a central connection point for all our employees. These facilities give us the opportunity to connect cross‑functionally, collaborate and to build on the success of our business as we continue to grow. Join us and experience our unique culture while you develop and expand your career.
The Associate Director, Market Development is a senior field‑based commercial role responsible for driving meaningful Key Opinion Leader (KOL) engagement, identifying and executing regional market development opportunities, and serving as the bridge between headquarters and field execution.
This position directly influences regional commercial performance by executing initiatives that drive awareness, education, and product adoption consistent with Ionis’ brand and market access strategies. The Associate Director, Market Development collaborates cross‑functionally with Sales, Market Access, Marketing, and Medical Affairs to ensure alignment of regional execution with national strategy. This is a customer‑facing role with measurable influence on sales performance and access objectives.
Key Responsibilities Strategy and Innovation
Develop and execute regional market development plans that enhance product awareness, market readiness, and customer engagement.
Partner with field leadership to translate national brand strategy into regional commercial objectives and measurable outcomes.
Identify, cultivate, and maintain strategic relationships with KOLs, healthcare providers, and key accounts to support brand advocacy and patient access.
Serve as commercial liaison across departments, ensuring consistent and compliant communication with customers and internal partners.
Deliver impactful, field‑based education on disease state, product data, and Ionis’ value proposition.
Commercial Impact and Sales Collaboration
Collaborate with Regional Sales Directors, District Managers, and Market Access teams to achieve defined regional commercial performance goals, aligned with revenue and product adoption targets.
Analyze regional market trends, performance data, and customer insights to identify growth opportunities and adjust tactics as needed.
Support account‑level planning and coordination to ensure optimized resource deployment and goal achievement.
Participate in the establishment and execution of Key Sales Objectives (KSOs) and other measurable performance metrics.
Insight Generation and Program Execution
Collect, synthesize, and communicate actionable market insights that inform strategic decision‑making and marketing strategy.
Identify and develop high‑quality peer‑to‑peer educational programs that align with compliance and brand priorities.
Evaluate the impact of field initiatives, adjusting strategies to enhance effectiveness and ROI.
Compliance and Governance
Execute all activities in full compliance with Ionis’ Code of Ethics, Field Incentive Compensation Program policies, SOPs, and all applicable laws and regulations.
Maintain all required certifications, training, and compliance attestations as a condition of incentive eligibility.
Collaborate with Compliance and Field Leadership to ensure all speaker programs, events, and engagements are executed according to Ionis standards.
Qualifications
Bachelor’s degree required with 12+ years of cross‑functional commercial experience in the biotechnology or pharmaceutical industry, ideally in rare disease or specialty therapeutics; or an advanced degree (MBA or related field) and 8+ years.
Demonstrated success influencing regional commercial performance, achieving or exceeding revenue or access goals.
Proven expertise in KOL engagement, market development, and cross‑functional collaboration.
Strong business acumen with the ability to translate data and insights into strategic field action plans.
Exceptional interpersonal, written, and verbal communication skills.
Demonstrated ability to operate effectively in a compliance‑driven environment with sound judgment and ethical integrity.
Proficiency in planning, prioritizing, and managing multiple initiatives in a fast‑paced, evolving environment.
Ionis offers an excellent benefits package! Follow this link for more details: Ionis Benefits
The pay scale for this position is $140,000 – $175,000
Ionis Pharmaceuticals, Inc. and all its subsidiaries are proud to be EEO employers.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Base pay range: $140,000.00/yr – $175,000.00/yr
#J-18808-Ljbffr