Nivati
Marketing Manager – B2B Growth & Demand Gen (HR-Focused)
Nivati, Sandy, Utah, United States, 84092
Marketing Manager – B2B Growth & Demand Gen (HR-Focused)
Join to apply for the
Marketing Manager – B2B Growth & Demand Gen (HR-Focused)
role at
Nivati Marketing Manager – B2B Growth & Demand Gen (HR-Focused)
1 day ago Be among the first 25 applicants Join to apply for the
Marketing Manager – B2B Growth & Demand Gen (HR-Focused)
role at
Nivati Get AI-powered advice on this job and more exclusive features. We're hiring a hands-on, execution-focused Marketing Manager to fuel pipeline growth through targeted campaigns, in-house events, lifecycle marketing, and sales enablement. If you're a builder who thrives in fast-paced startups and knows how to turn strategy into results, this role is for you.
You'll lead day-to-day execution of PPC, LinkedIn marketing, remarketing, email campaigns, content development, in-house event strategy, and lead lifecycle optimization, with a sharp focus on engaging HR and People leaders at mid-market companies. This role is central to scaling our go-to-market engine in a mission-driven mental health startup.
What You'll Do
Demand Generation, Paid Media & Remarketing
Plan, launch, and optimize lead gen campaigns across LinkedIn, Google Ads, and other paid platforms. Manage remarketing strategies to re-engage cold and warm leads across channels. Continuously test creative, audience targeting, and landing pages to improve CPL, conversion rates, and pipeline velocity.
Lifecycle Marketing & Email Strategy
Build and manage email sequences for lead nurturing, sales enablement, and customer re-engagement. Map the full marketing lifecycle, identifying gaps and optimizing each stage for conversion. Collaborate with Sales to ensure seamless lead handoff, lead scoring, and timely follow-up.
In-House Events & Campaign Execution
Plan and execute Nivati-hosted webinars, roundtables, and virtual workshops to attract HR leaders. Coordinate promotion, content, speaker support, and post-event lead workflows. Align campaign themes and timing with broader sales and marketing goals.
Sales Enablement & Marketing Ops
Develop and maintain sales enablement assets (one-pagers, pitch decks, email templates). Support outbound sequences in HubSpot or Salesloft, ensuring messaging is tailored and conversion-optimized. Track performance using HubSpot, Google Analytics, and LinkedIn Campaign Manager to identify what's working-and scale it.
What You Bring
Evidence based proficiency in B2B digital marketing, ideally in SaaS, HR tech, or digital health. Expertise in LinkedIn Ads, Google Ads, remarketing, and HubSpot or similar tools. Experience marketing to HR and People leaders, and understanding their buyer journey. Strong grasp of email lifecycle mapping, lead nurturing, and marketing automation workflows. Demonstrated success planning marketing-led events and supporting sales enablement initiatives. Data-driven and organized-you take initiative, prioritize ruthlessly, and deliver. Passion for mental health and a belief in making care more accessible through innovation.
About Nivati
Nivati is the easiest way to understand and reduce employee stress. The company's innovative platform provides actionable insights to thousands of organizations globally, empowering companies to improve employee wellbeing, morale, and engagement. With over 1200 practitioners on the platform, Nivati's powerful stress-relieving tools are available to every employee - anytime, anywhere.
Job Posted by ApplicantPro Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Health, Wellness & Fitness Referrals increase your chances of interviewing at Nivati by 2x Sign in to set job alerts for “Marketing Manager” roles.
Cottonwood Heights, UT $89,600.00-$168,000.00 5 days ago Salt Lake City, UT $60,000.00-$75,000.00 2 weeks ago Sandy, UT $85,000.00-$95,000.00 4 days ago Salt Lake City Metropolitan Area $85,000.00-$95,000.00 4 days ago Manager of Social Media & Content Creation - ZAGG and Mophie Brands
Woods Cross, UT $60,000.00-$90,000.00 1 week ago Salt Lake City, UT $92,000.00-$115,000.00 1 week ago Salt Lake City, UT $52,000.00-$75,000.00 1 month ago Innovation Marketing Manager - U.S. Remote
Lehi, UT $120,700.00-$213,400.00 6 days ago Salt Lake City Metropolitan Area 1 week ago Brand Manager – Freeze-Dried & Seasonal Portfolio
Regional Marketing Manager, Enterprise West
Salt Lake City, UT $108,000.00-$145,000.00 2 weeks ago Senior Staff Lifecycle Marketing Manager
Cottonwood Heights, UT $128,000.00-$220,000.00 2 weeks ago Senior Marketing Manager, Communities & Events
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Join to apply for the
Marketing Manager – B2B Growth & Demand Gen (HR-Focused)
role at
Nivati Marketing Manager – B2B Growth & Demand Gen (HR-Focused)
1 day ago Be among the first 25 applicants Join to apply for the
Marketing Manager – B2B Growth & Demand Gen (HR-Focused)
role at
Nivati Get AI-powered advice on this job and more exclusive features. We're hiring a hands-on, execution-focused Marketing Manager to fuel pipeline growth through targeted campaigns, in-house events, lifecycle marketing, and sales enablement. If you're a builder who thrives in fast-paced startups and knows how to turn strategy into results, this role is for you.
You'll lead day-to-day execution of PPC, LinkedIn marketing, remarketing, email campaigns, content development, in-house event strategy, and lead lifecycle optimization, with a sharp focus on engaging HR and People leaders at mid-market companies. This role is central to scaling our go-to-market engine in a mission-driven mental health startup.
What You'll Do
Demand Generation, Paid Media & Remarketing
Plan, launch, and optimize lead gen campaigns across LinkedIn, Google Ads, and other paid platforms. Manage remarketing strategies to re-engage cold and warm leads across channels. Continuously test creative, audience targeting, and landing pages to improve CPL, conversion rates, and pipeline velocity.
Lifecycle Marketing & Email Strategy
Build and manage email sequences for lead nurturing, sales enablement, and customer re-engagement. Map the full marketing lifecycle, identifying gaps and optimizing each stage for conversion. Collaborate with Sales to ensure seamless lead handoff, lead scoring, and timely follow-up.
In-House Events & Campaign Execution
Plan and execute Nivati-hosted webinars, roundtables, and virtual workshops to attract HR leaders. Coordinate promotion, content, speaker support, and post-event lead workflows. Align campaign themes and timing with broader sales and marketing goals.
Sales Enablement & Marketing Ops
Develop and maintain sales enablement assets (one-pagers, pitch decks, email templates). Support outbound sequences in HubSpot or Salesloft, ensuring messaging is tailored and conversion-optimized. Track performance using HubSpot, Google Analytics, and LinkedIn Campaign Manager to identify what's working-and scale it.
What You Bring
Evidence based proficiency in B2B digital marketing, ideally in SaaS, HR tech, or digital health. Expertise in LinkedIn Ads, Google Ads, remarketing, and HubSpot or similar tools. Experience marketing to HR and People leaders, and understanding their buyer journey. Strong grasp of email lifecycle mapping, lead nurturing, and marketing automation workflows. Demonstrated success planning marketing-led events and supporting sales enablement initiatives. Data-driven and organized-you take initiative, prioritize ruthlessly, and deliver. Passion for mental health and a belief in making care more accessible through innovation.
About Nivati
Nivati is the easiest way to understand and reduce employee stress. The company's innovative platform provides actionable insights to thousands of organizations globally, empowering companies to improve employee wellbeing, morale, and engagement. With over 1200 practitioners on the platform, Nivati's powerful stress-relieving tools are available to every employee - anytime, anywhere.
Job Posted by ApplicantPro Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Health, Wellness & Fitness Referrals increase your chances of interviewing at Nivati by 2x Sign in to set job alerts for “Marketing Manager” roles.
Cottonwood Heights, UT $89,600.00-$168,000.00 5 days ago Salt Lake City, UT $60,000.00-$75,000.00 2 weeks ago Sandy, UT $85,000.00-$95,000.00 4 days ago Salt Lake City Metropolitan Area $85,000.00-$95,000.00 4 days ago Manager of Social Media & Content Creation - ZAGG and Mophie Brands
Woods Cross, UT $60,000.00-$90,000.00 1 week ago Salt Lake City, UT $92,000.00-$115,000.00 1 week ago Salt Lake City, UT $52,000.00-$75,000.00 1 month ago Innovation Marketing Manager - U.S. Remote
Lehi, UT $120,700.00-$213,400.00 6 days ago Salt Lake City Metropolitan Area 1 week ago Brand Manager – Freeze-Dried & Seasonal Portfolio
Regional Marketing Manager, Enterprise West
Salt Lake City, UT $108,000.00-$145,000.00 2 weeks ago Senior Staff Lifecycle Marketing Manager
Cottonwood Heights, UT $128,000.00-$220,000.00 2 weeks ago Senior Marketing Manager, Communities & Events
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr