Marketing & Social Media Executive/Manager

Marketing & Social Media Executive/Manager *Purpose*: Drive brand growth, lead generation, and customer engagement through integrated marketing strategies and social media management. *Key Responsibilities* 1. *Strategy & Planning*: - Develop omnichannel marketing plans (digital, social, email, events). - Align social media content with broader marketing campaigns. 2. *Content Creation*: - work w others to Design and write marketing collateral (blogs, emails, ads, brochures). - work w others to Create engaging social media posts (videos, graphics, stories, polls). 3. *Campaign Execution*: - Manage paid ads (Google Ads, Facebook/Instagram Ads). - Schedule and publish social content using tools like Hootsuite or Later. 4. *Audience Engagement*: - Respond to comments/messages on social platforms. - Build email lists and nurture leads via drip campaigns. 5. *Analytics & Optimization*: - Track performance of campaigns and social media efforts. - Adjust strategies based on data insights (e.g., A/B testing). 6. *Brand Management*: - Maintain consistent brand voice across all channels. - Monitor online reputation and address feedback. 7. *Collaboration*: - Work with sales, design, and product teams to align goals. - Partner with influencers or agencies for campaigns. 8. *Budget Management*: - Allocate funds across marketing and social media activities. --- #### *1. Revenue & Lead Generation* - *Lead Volume*: Number of qualified leads generated monthly. - *Conversion Rate*: % of leads converting to customers. - *Customer Acquisition Cost (CAC)*: Cost per acquired customer. - *ROI*: Revenue generated vs. total marketing/social spend. #### *2. Engagement & Social Metrics* - *Engagement Rate*: Likes, comments, shares, saves per post. - *Follower Growth*: Monthly increase in social followers. - *Click-Through Rate (CTR)*: % of users clicking links in ads/emails/social posts. - *Social Reach/Impressions*: Total audience exposed to content. #### *3. Content Performance* - *Top-Performing Content*: Viral posts, high-traffic blogs, or emails. - *Email Metrics*: Open rates, CTR, unsubscribe rates. - *Video Views/Completion Rate*: For platforms like YouTube/TikTok. #### *4. Brand Awareness* - *Website Traffic*: Unique visitors from social/media campaigns. - *Brand Mentions*: Volume of organic mentions/reposts. - *Search Rankings*: SEO improvements (e.g., keyword rankings). #### *5. Operational Efficiency* - *Response Time*: Speed of replying to social DMs/comments. - *Campaign Timeliness*: % of projects delivered on deadline. - *Cost Per Click (CPC)*: Efficiency of paid ads. --- ### *Skills & Tools for Success* - *Technical Skills*: - Proficiency in Google Analytics, Meta Ads Manager, Canva, email platforms (Mailchimp), and social schedulers. - *Soft Skills*: - Creativity, multitasking, adaptability to trends, and data-driven decision-making. --- Working Hour: 5 Days Work-Week 9am - 6pm Salary: *Please provide your expected salary Whatsapp to ANNA 90056640 or Email Resume to MD@abp.sg

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