The Heritage Foundation
Digital Fundraising Marketing Manager
The Heritage Foundation, Baltimore, Maryland, United States, 21276
The Heritage Foundation provided pay range
This range is provided by The Heritage Foundation. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$72,000.00/yr - $92,000.00/yr Title: Digital Marketing Manager Reports to: Director, Membership Job Summary:
The Digital Marketing Manager is responsible for maximizing current and long-term revenue from donors, giving less than $10,000 annually via digital direct response channels. This includes stewardship and solicitation of donors to increase the amount and frequency of their giving across channels. The Manager is responsible for Heritage’s new donor acquisition and reactivation programs, and coordinates with the Membership team, outside vendors, and consultants to execute these initiatives. Job Duties: Manage the entire donor journey across all digital channels in collaboration with the Director and set the messaging and fundraising strategies for members who engage with Heritage online. Work with the Director to set, manage, and continuously evaluate multi-million-dollar revenue goals and expense budgets to meet income, retention, and growth goals. Collaborate across Heritage marketing and policy departments to develop creative assets and content offers, navigating the copy approval process. Manage the housefile program via digital and new channels with a focus on retention and increased monthly giving. Manage new donor acquisition across channels including managing list selection, testing, regular reporting, and analysis with a focus on growing the membership base. Work with the Data Analytics team and independently develop effective strategies for donor retention, renewal, and upgrades, refining data models with new learning. Analyze campaign and program-wide results to refine strategies and support a culture of testing, innovation, and continuous improvement. Coordinate with other Development departments, including Heritage Legacy Society and Major Gifts, to design, execute, and monitor trigger programs and to send mass announcements and invitations to high-touch donors. Oversee online fundraising vendors, managing production schedules and directing product messaging and design. Partner with the team and outside vendors to execute multi-channel fundraising and cultivation campaigns and evaluate ongoing results. Coordinate with Development Operations and market research vendors to develop, edit, and execute market research campaigns, using the learnings to inform future strategy. Qualifications: Experience: 5+ years of digital marketing experience Technology: Microsoft Office, CRM, and CMS, Ad Tracking and Data Analytics Programs, Optimizely Communication: Ability to communicate with Heritage Members and with individuals at all levels within and outside of Heritage Other Requirements: Understand and support the Heritage mission and vision for America, and the department’s goals and objectives. High level of professionalism (adaptability, maturity, integrity, accountability). Take initiative, requiring some direction, but with a strong desire and demonstrated ability to assume increasing levels of responsibility. Strong detail-oriented production skills, including ability to proof accurately. Experience with A/B testing and analysis. Familiarity with market research strategies and techniques. Ability to manage multiple projects, set priorities, and meet deadlines. Ability to work with databases and analyze data. Ability to negotiate with vendors and work effectively with consultants. Ability to solve problems, work under pressure, think creatively, and act independently. Excellent written and oral communication skills. Benefits and Salary: The Heritage Foundation offers a highly competitive benefits package that includes, but is not limited to, best-in-class health care, vision, and dental insurance, employer-sponsored retirement funding, “take what you need” PTO and sick leave, 14 weeks of paid leave for new moms and 6 weeks of paid leave for new dads, among other programs. The salary range for this role is $72,000 - $90,000 annually. This range is a good-faith estimate, and the final salary offered to a selected candidate depends on a variety of factors including, but not limited to, the candidate’s experience, education, and other qualifications; internal and external market pay for comparable jobs; and level of hire based on aforementioned qualifications. Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing Industries Think Tanks Referrals increase your chances of interviewing at The Heritage Foundation by 2x Get notified about new Digital Marketing Manager jobs in
Washington DC-Baltimore Area . Director of Marketing and Communications
Silver Spring, MD $137,550.40-$229,257.60 2 weeks ago Broadlands, VA $130,000.00-$175,000.00 5 days ago Washington, DC $150,000.00-$175,000.00 4 days ago Columbia, MD $130,000.00-$165,000.00 1 week ago Washington, DC $100,000.00-$125,000.00 5 days ago Gambrills, MD $60,000.00-$75,000.00 1 day ago Director, Brand Marketing, CRAFTSMAN – Hybrid
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This range is provided by The Heritage Foundation. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$72,000.00/yr - $92,000.00/yr Title: Digital Marketing Manager Reports to: Director, Membership Job Summary:
The Digital Marketing Manager is responsible for maximizing current and long-term revenue from donors, giving less than $10,000 annually via digital direct response channels. This includes stewardship and solicitation of donors to increase the amount and frequency of their giving across channels. The Manager is responsible for Heritage’s new donor acquisition and reactivation programs, and coordinates with the Membership team, outside vendors, and consultants to execute these initiatives. Job Duties: Manage the entire donor journey across all digital channels in collaboration with the Director and set the messaging and fundraising strategies for members who engage with Heritage online. Work with the Director to set, manage, and continuously evaluate multi-million-dollar revenue goals and expense budgets to meet income, retention, and growth goals. Collaborate across Heritage marketing and policy departments to develop creative assets and content offers, navigating the copy approval process. Manage the housefile program via digital and new channels with a focus on retention and increased monthly giving. Manage new donor acquisition across channels including managing list selection, testing, regular reporting, and analysis with a focus on growing the membership base. Work with the Data Analytics team and independently develop effective strategies for donor retention, renewal, and upgrades, refining data models with new learning. Analyze campaign and program-wide results to refine strategies and support a culture of testing, innovation, and continuous improvement. Coordinate with other Development departments, including Heritage Legacy Society and Major Gifts, to design, execute, and monitor trigger programs and to send mass announcements and invitations to high-touch donors. Oversee online fundraising vendors, managing production schedules and directing product messaging and design. Partner with the team and outside vendors to execute multi-channel fundraising and cultivation campaigns and evaluate ongoing results. Coordinate with Development Operations and market research vendors to develop, edit, and execute market research campaigns, using the learnings to inform future strategy. Qualifications: Experience: 5+ years of digital marketing experience Technology: Microsoft Office, CRM, and CMS, Ad Tracking and Data Analytics Programs, Optimizely Communication: Ability to communicate with Heritage Members and with individuals at all levels within and outside of Heritage Other Requirements: Understand and support the Heritage mission and vision for America, and the department’s goals and objectives. High level of professionalism (adaptability, maturity, integrity, accountability). Take initiative, requiring some direction, but with a strong desire and demonstrated ability to assume increasing levels of responsibility. Strong detail-oriented production skills, including ability to proof accurately. Experience with A/B testing and analysis. Familiarity with market research strategies and techniques. Ability to manage multiple projects, set priorities, and meet deadlines. Ability to work with databases and analyze data. Ability to negotiate with vendors and work effectively with consultants. Ability to solve problems, work under pressure, think creatively, and act independently. Excellent written and oral communication skills. Benefits and Salary: The Heritage Foundation offers a highly competitive benefits package that includes, but is not limited to, best-in-class health care, vision, and dental insurance, employer-sponsored retirement funding, “take what you need” PTO and sick leave, 14 weeks of paid leave for new moms and 6 weeks of paid leave for new dads, among other programs. The salary range for this role is $72,000 - $90,000 annually. This range is a good-faith estimate, and the final salary offered to a selected candidate depends on a variety of factors including, but not limited to, the candidate’s experience, education, and other qualifications; internal and external market pay for comparable jobs; and level of hire based on aforementioned qualifications. Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing Industries Think Tanks Referrals increase your chances of interviewing at The Heritage Foundation by 2x Get notified about new Digital Marketing Manager jobs in
Washington DC-Baltimore Area . Director of Marketing and Communications
Silver Spring, MD $137,550.40-$229,257.60 2 weeks ago Broadlands, VA $130,000.00-$175,000.00 5 days ago Washington, DC $150,000.00-$175,000.00 4 days ago Columbia, MD $130,000.00-$165,000.00 1 week ago Washington, DC $100,000.00-$125,000.00 5 days ago Gambrills, MD $60,000.00-$75,000.00 1 day ago Director, Brand Marketing, CRAFTSMAN – Hybrid
Towson, MD $113,100.00-$226,200.00 1 week ago Montgomery County, MD $175,000.00-$200,000.00 1 week ago FLEX Director, Marriott Bonvoy Brand Marketing
Bethesda, MD $117,700.00-$157,800.00 2 months ago Director of Marketing – Creative & Content
Director of Marketing, Studient (Remote) - $150,000/year USD
Dulles, VA $140,000.00-$150,000.00 6 days ago Innovation, VA $90,000.00-$100,000.00 2 weeks ago Washington, DC $120,000.00-$140,000.00 5 days ago Director, Subscriber Acquisition Marketing
Washington, DC $130,300.00-$242,100.00 4 days ago Bethesda, MD $140,000.00-$150,000.00 5 days ago Easton, MD $95,000.00-$115,000.00 3 weeks ago Washington, DC $227,000.00-$296,000.00 1 week ago Bethesda, MD $140,000.00-$160,000.00 1 week ago Fredericksburg, VA $85,000.00-$100,000.00 1 day ago Director, International Marketing and Distribution
North Bethesda, MD $160,546.00-$188,641.00 6 days ago Columbia, MD $97,253.00-$175,761.00 6 days ago Rockville, MD $198,000.00-$257,000.00 5 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr