Parento
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Digital Performance Marketing Manager
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Parento 3 days ago Be among the first 25 applicants Join to apply for the
Digital Performance Marketing Manager
role at
Parento Get AI-powered advice on this job and more exclusive features. About Parento
Parento is the first provider for paid parental leave, distributing the first and only paid parental leave insurance and parental support program. Our holistic program enables companies to offer paid maternity and paternity leave to all employees. About Parento
Parento is the first provider for paid parental leave, distributing the first and only paid parental leave insurance and parental support program. Our holistic program enables companies to offer paid maternity and paternity leave to all employees.
Designed to support working parents while alleviating HR’s workload, Parento’s white glove leave concierge handles the complexities of leave management, payroll calculations, compliance, and claims, while providing emotional and parent coaching for employees. Our proprietary program boasts a 95% return-to-work rate and guides employees through the process before, during, and after leave to ensure a seamless re-onboarding.
Position Overview
This is an opportunity for a digital ads expert to drive significant growth, own impactful campaigns, and directly contribute to our continued success in a rapidly evolving market while working with a growing team. If you're passionate about leveraging data to fuel innovation and are eager to make a tangible difference, this role is for you.
Key Responsibilities
Ideate, monitor, manage and update digital campaigns for paid search (specifically Google Ads) and paid social (Meta, LinkedIn, etc) and their performance and assets, including landing pages, ad creatives, and email sequences Work with the marketing team to write compelling ad copy and partner on creative assets Take full ownership of pacing, reporting, and performance for campaigns with thoughtful strategy and clear measurable objectives, set collaboratively by marketing and sales Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS or other set goals (e.g. brand awareness, etc) Strong understanding of the B2B sales cycle and experiencing scaling customer acquisition Proactively identify key trends, insights, and opportunities to maximize reach by platform Conduct A/B testing and other experiments with strong attention to detail to improve ad creative, landing pages, website copy, and overall campaign efficacy Proactively bring new ideas and opportunities to the table for B2B growth Identify and evaluate new performance marketing tools and tech
Requirements
5+ years of experience in paid digital marketing, demand gen, or performance marketing (B2B preferred) Expert level knowledge of Google Ads ecosystem, Meta and LinkedIn ads and analytic and reporting tools Analytical problem-solving to drive decisions, spot trends, provide recommendations, and act on them in real-time Strong attention to detail and ability to manage multiple projects at once A collaborative growth mindset, eager to work with different teams
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Parento by 2x Get notified about new Digital Marketing Manager jobs in
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Digital Performance Marketing Manager
role at
Parento 3 days ago Be among the first 25 applicants Join to apply for the
Digital Performance Marketing Manager
role at
Parento Get AI-powered advice on this job and more exclusive features. About Parento
Parento is the first provider for paid parental leave, distributing the first and only paid parental leave insurance and parental support program. Our holistic program enables companies to offer paid maternity and paternity leave to all employees. About Parento
Parento is the first provider for paid parental leave, distributing the first and only paid parental leave insurance and parental support program. Our holistic program enables companies to offer paid maternity and paternity leave to all employees.
Designed to support working parents while alleviating HR’s workload, Parento’s white glove leave concierge handles the complexities of leave management, payroll calculations, compliance, and claims, while providing emotional and parent coaching for employees. Our proprietary program boasts a 95% return-to-work rate and guides employees through the process before, during, and after leave to ensure a seamless re-onboarding.
Position Overview
This is an opportunity for a digital ads expert to drive significant growth, own impactful campaigns, and directly contribute to our continued success in a rapidly evolving market while working with a growing team. If you're passionate about leveraging data to fuel innovation and are eager to make a tangible difference, this role is for you.
Key Responsibilities
Ideate, monitor, manage and update digital campaigns for paid search (specifically Google Ads) and paid social (Meta, LinkedIn, etc) and their performance and assets, including landing pages, ad creatives, and email sequences Work with the marketing team to write compelling ad copy and partner on creative assets Take full ownership of pacing, reporting, and performance for campaigns with thoughtful strategy and clear measurable objectives, set collaboratively by marketing and sales Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS or other set goals (e.g. brand awareness, etc) Strong understanding of the B2B sales cycle and experiencing scaling customer acquisition Proactively identify key trends, insights, and opportunities to maximize reach by platform Conduct A/B testing and other experiments with strong attention to detail to improve ad creative, landing pages, website copy, and overall campaign efficacy Proactively bring new ideas and opportunities to the table for B2B growth Identify and evaluate new performance marketing tools and tech
Requirements
5+ years of experience in paid digital marketing, demand gen, or performance marketing (B2B preferred) Expert level knowledge of Google Ads ecosystem, Meta and LinkedIn ads and analytic and reporting tools Analytical problem-solving to drive decisions, spot trends, provide recommendations, and act on them in real-time Strong attention to detail and ability to manage multiple projects at once A collaborative growth mindset, eager to work with different teams
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Parento by 2x Get notified about new Digital Marketing Manager jobs in
Brooklyn, NY . New York City Metropolitan Area $165,000.00-$170,000.00 2 weeks ago New York, NY $106,000.00-$160,000.00 2 weeks ago Director of Brand Marketing - Color & Conservation
New York, NY $165,000.00-$180,000.00 3 weeks ago New York, NY $160,000.00-$175,000.00 3 weeks ago Floral Park, NY $100,000.00-$110,000.00 2 months ago New York, NY $180,000.00-$240,000.00 2 weeks ago New York, NY $170,000.00-$190,000.00 1 month ago Marketing Director/Director of Commercial Brand Strategy
Brooklyn, NY $150,000.00-$175,000.00 3 days ago Director of Social Media & Digital Marketing (Beauty Industry)
Associate Director, Digital Marketing - Alamo
New York, NY $70,000.00-$80,000.00 2 weeks ago New York, NY $130,000.00-$160,000.00 1 week ago New York, NY $150,000.00-$170,000.00 1 week ago New York, NY $200,000.00-$230,000.00 1 week ago New York, NY $96,000.00-$120,000.00 2 weeks ago New York, NY $70,000.00-$80,000.00 2 weeks ago New York City Metropolitan Area $150,000.00-$175,000.00 2 weeks ago New York City Metropolitan Area $120,000.00-$180,000.00 1 week ago Director of Brand & Integrated Marketing
New York City Metropolitan Area $150,000.00-$175,000.00 2 days ago New York, NY $96,000.00-$118,000.00 5 months ago Brooklyn, NY $90.00-$110,000.00 1 week ago New York, NY $170,000.00-$190,000.00 2 days ago New York, NY $66,300.00-$73,000.00 1 week ago New York, NY $180,000.00-$240,000.00 2 weeks ago Marketing Director | Fast Growing 'Better for You' Snack Brand
New York City Metropolitan Area $180,000.00-$230,000.00 4 days ago New York, NY $90,000.00-$110,000.00 2 weeks ago Global Director of Growth Marketing- Spotify Advertising
New York, NY $203,113.00-$290,162.00 1 week ago Director - Integrated Marketing Strategy
New York, NY $130,000.00-$205,000.00 3 days ago New York, NY $150,000.00-$180,000.00 2 days ago New York, NY $170,000.00-$190,000.00 2 weeks ago Brooklyn, NY $90,000.00-$150,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr