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UniFirst Corporation

Director of Strategic Pricing

UniFirst Corporation, Chicago, Illinois, United States, 60290

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We are seeking an experienced Pricing Leader to drive profitable growth through strategic pricing design, optimization, and governance across our B2B services and product portfolio.

Key Responsibilities

Pricing Strategy & Governance

Lead annual pricing reviews and ongoing targeted adjustments across a revenue base of $2.5+Billion balancing pricing and customer experience

Manage and refine the implantation process, including tools that enable targeted customer level pricing across >100 operating locations

Develop, maintain, and evolve the UniFirst Way Pricing Toolkit including targeting tools, implementation tools, customer models and dashboards to track campaign effectiveness

Drive adoption of pricing technology, automation, and CPQ (configure–price–quote) tools

Develop, maintain, and evolve KPIs and dashboards to track impact

Enterprise Pricing Strategy

Develop and lead enterprise-wide pricing strategy aligned with business objectives, customer value, and competitive positioning across new and renewal business

Establish pricing governance frameworks to ensure consistency, discipline, and compliance across all service lines and geographies

Continuously refine price architecture, discounting policies, and contract terms to optimize profitability

Analytics & Market Insights

Leverage advanced analytics and financial modeling to assess price elasticity, margin impact, and competitive benchmarks

Partner with Executive Leadership on annual pricing forecasting and tracking, developing strategies to meet and track progress against goals

Own customer profitability analytics

Integrate disparate data across the organization to develop powerful insights

Utilize data-driven methodologies to assess market elasticity, competitive trends, and cost-to-serve implications

Lead segmentation analysis to identify differentiated pricing opportunities by customer type, geography, and service complexity

Commercial Support & Enablement

Partner with Sales and Regional Operations to develop value-based pricing that delivers overall customer profitability

Support the commercial teams on pricing guidelines, negotiation strategies, and margin protection

Leadership & Transformation

Build and lead a high-performing pricing team that supports UniFirst’s growth objectives

Drive cross-functional alignment to elevate pricing maturity across the business

Qualifications

Bachelor’s degree in Business, Finance, Economics, Industrial Engineering, or related field; MBA preferred.

10+ years of relevant experience in pricing, revenue management, or commercial strategy, with at least 5 years in a leadership role in B2B industrial services (e.g., industrial laundry, field services, facilities services, logistics, environmental, equipment rental).

Proven track record of delivering margin expansion and pricing discipline in complex service environments.

Strong command of pricing analytics, financial modeling, and analytical tools including SQL, Tableau, and advanced Excel.

Exceptional communication and influencing skills with C-suite and operational teams.

Strong financial acumen with expertise in P&L impact, margin analysis, and value-based pricing methodologies.

Experience in a multi-site or distributed service network preferred.

Lean Six Sigma or process improvement certification preferred.

Benefits & Perks 401K with Company Match, Profit Sharing, Health Insurance, Employee Assistance Program, Life Insurance, Paid Time Off, Tuition Reimbursement, 30% Employee Discount, Employee Referral Bonuses.

UniFirst is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws.

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