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Humana is evolving its marketing organization to better acquire and engage members through data-driven, technology-enabled, and personalized communications and the creative and content produced by the in-house agency team known as the Hive, is a vital part of this transformation.
The Senior Copywriter plays a critical role in shaping the strategic direction of marketing communications for the Humana Inc. brand portfolio. This position demands a deep understanding of brand strategy, advanced writing skills, and business acumen to develop content that supports key marketing objectives. You will utilize data analysis to inform creative decisions and emerging technology to develop creative concepts, integrated campaigns, and brand expression across all media.
As a steward of the brand voice, you will drive strategic differentiation, brand consistency, and quality standards across channels, acting as a strategic advisor and creative partner to internal and external stakeholders. Success in this role requires advanced presentation skills, the ability to manage multiple projects and deadlines, and the ability to incorporate stakeholder feedback while maintaining the integrity of the work.
Key Role Functions
Translate objectives defined in a strategic brief into a broad range of compelling copy concepts for integrated marketing campaigns
Collaborate with cross-functional teams to develop campaign concepts and messaging strategies for all media including email, web, direct mail, OOH, print, SMS, social, and video
Leverage technology and GenAI to generate concepts, adapt creative controls, and accelerate content delivery
Foster a collaborative creative culture and provide constructive critique to design peers toelevate outcomes
Work in an agile flex model and capable of executing work at any stage of the creative development process
Present creative work, articulating strategic rationale behind creative choices
Integrate stakeholder feedback to advance creative solutions
Manage multiple complex projects simultaneously while meeting deadlines and maintaining high-quality standards
Stay informed on industry trends and best practices for advertising, digital marketing and copywriting
Use your skills to make an impact Required Qualifications
Bachelor's degree in English, Communications, Advertising, or a related field
5+ years of professional copywriting development experience in an agency environment
Industry competitive portfolio that demonstrates advanced skills developing a broad range of creative concepts and powerful headlines against a strategic brief
3+ years of experience developing content for digital channels including email, web, and social media
Familiar with GenAI copy tools including Jasper and experience developing brand aware writing prompts
Proven ability to independently advance the creative development process, from low-fidelity prototyping concepts through final production, across a broad range of media
Advanced communication skills and ability to deliver a persuasive creative presentation
Proficiency with creative collaboration tools including Lucid and Figma
Preferred Qualifications
Experience in healthcare, insurance or regulated industries
Experience developing copy assets for content delivery platforms including Adobe AJO/AXP
Experience with video storytelling and production process
Experience with Agile methodologies and operating models
Additional Information
Link to website or PDF portfolio must be submitted with application to be considered. Looking to see integrated campaigns and channel expertise and prefer case study formats that demonstrate work effectiveness.
Agency located in Louisville, KY but qualified applicants will be considered for remote work
Occasional travel may be required
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our
About us Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Scheduled Weekly Hours 40
Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$78,400 - $107,800 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
#J-18808-Ljbffr
The Senior Copywriter plays a critical role in shaping the strategic direction of marketing communications for the Humana Inc. brand portfolio. This position demands a deep understanding of brand strategy, advanced writing skills, and business acumen to develop content that supports key marketing objectives. You will utilize data analysis to inform creative decisions and emerging technology to develop creative concepts, integrated campaigns, and brand expression across all media.
As a steward of the brand voice, you will drive strategic differentiation, brand consistency, and quality standards across channels, acting as a strategic advisor and creative partner to internal and external stakeholders. Success in this role requires advanced presentation skills, the ability to manage multiple projects and deadlines, and the ability to incorporate stakeholder feedback while maintaining the integrity of the work.
Key Role Functions
Translate objectives defined in a strategic brief into a broad range of compelling copy concepts for integrated marketing campaigns
Collaborate with cross-functional teams to develop campaign concepts and messaging strategies for all media including email, web, direct mail, OOH, print, SMS, social, and video
Leverage technology and GenAI to generate concepts, adapt creative controls, and accelerate content delivery
Foster a collaborative creative culture and provide constructive critique to design peers toelevate outcomes
Work in an agile flex model and capable of executing work at any stage of the creative development process
Present creative work, articulating strategic rationale behind creative choices
Integrate stakeholder feedback to advance creative solutions
Manage multiple complex projects simultaneously while meeting deadlines and maintaining high-quality standards
Stay informed on industry trends and best practices for advertising, digital marketing and copywriting
Use your skills to make an impact Required Qualifications
Bachelor's degree in English, Communications, Advertising, or a related field
5+ years of professional copywriting development experience in an agency environment
Industry competitive portfolio that demonstrates advanced skills developing a broad range of creative concepts and powerful headlines against a strategic brief
3+ years of experience developing content for digital channels including email, web, and social media
Familiar with GenAI copy tools including Jasper and experience developing brand aware writing prompts
Proven ability to independently advance the creative development process, from low-fidelity prototyping concepts through final production, across a broad range of media
Advanced communication skills and ability to deliver a persuasive creative presentation
Proficiency with creative collaboration tools including Lucid and Figma
Preferred Qualifications
Experience in healthcare, insurance or regulated industries
Experience developing copy assets for content delivery platforms including Adobe AJO/AXP
Experience with video storytelling and production process
Experience with Agile methodologies and operating models
Additional Information
Link to website or PDF portfolio must be submitted with application to be considered. Looking to see integrated campaigns and channel expertise and prefer case study formats that demonstrate work effectiveness.
Agency located in Louisville, KY but qualified applicants will be considered for remote work
Occasional travel may be required
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our
About us Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Scheduled Weekly Hours 40
Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$78,400 - $107,800 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
#J-18808-Ljbffr