The Edge Group
Search Engine Optimization Manager (Houston)
The Edge Group, Houston, Texas, United States, 77246
SEO Manager
Houston, TX
We're hiring an SEO Manager for our client, a retail electricity provider, to be a key driver of residential customer acquisition and sales growth through a combination of traditional SEO and emerging AI-driven optimization strategies. This role will own the development and execution of a comprehensive SEO roadmap, partnering closely with external agencies and internal stakeholders to ensure all initiatives are aligned with business objectives, performance targets, and data-driven insights.
Responsibilities: Own, develop, and execute a comprehensive organic search strategy in partnership with internal stakeholders and external agency teams, ensuring alignment with overall marketing and business objectives. Provide strategic oversight and performance management of agency partners, driving accountability through clear KPIs, regular evaluations, and continuous optimization. Design and implement strategies to maximize brand and non-brand visibility, improve page rankings, and increase qualified conversions across both traditional organic search and emerging AI-driven search environments. Lead content strategy and development, partnering with agencies to deliver relevant, high-quality, optimized content that engages target audiences and enhances digital visibility across websites, blogs, and social platforms.
Requirements: Bachelors degree required 7+ years of professional experience, with a minimum of 5+ years of SEO experience Proven success driving organic search leads and sales growth in recurring service models and/or eCommerce Experience conducting competitive research, technical audits, and content gap analyses Strong knowledge of SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console) Working knowledge of HTML, CSS, and JavaScript Demonstrated ability to analyze data from SEO KPIs, Google Search Console, Google Analytics, and other reporting sources to drive actionable insights Strong written and verbal communication skills Experience partnering with creative services to develop compelling, results-driven content. Strong attention to detail; ability to thrive in ambiguity Self-starter with the ability to lead strategy and execute hands-on programs Experience managing budgets Agency-side and agency management experience strongly preferred Google Analytics certification a plus
We're hiring an SEO Manager for our client, a retail electricity provider, to be a key driver of residential customer acquisition and sales growth through a combination of traditional SEO and emerging AI-driven optimization strategies. This role will own the development and execution of a comprehensive SEO roadmap, partnering closely with external agencies and internal stakeholders to ensure all initiatives are aligned with business objectives, performance targets, and data-driven insights.
Responsibilities: Own, develop, and execute a comprehensive organic search strategy in partnership with internal stakeholders and external agency teams, ensuring alignment with overall marketing and business objectives. Provide strategic oversight and performance management of agency partners, driving accountability through clear KPIs, regular evaluations, and continuous optimization. Design and implement strategies to maximize brand and non-brand visibility, improve page rankings, and increase qualified conversions across both traditional organic search and emerging AI-driven search environments. Lead content strategy and development, partnering with agencies to deliver relevant, high-quality, optimized content that engages target audiences and enhances digital visibility across websites, blogs, and social platforms.
Requirements: Bachelors degree required 7+ years of professional experience, with a minimum of 5+ years of SEO experience Proven success driving organic search leads and sales growth in recurring service models and/or eCommerce Experience conducting competitive research, technical audits, and content gap analyses Strong knowledge of SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console) Working knowledge of HTML, CSS, and JavaScript Demonstrated ability to analyze data from SEO KPIs, Google Search Console, Google Analytics, and other reporting sources to drive actionable insights Strong written and verbal communication skills Experience partnering with creative services to develop compelling, results-driven content. Strong attention to detail; ability to thrive in ambiguity Self-starter with the ability to lead strategy and execute hands-on programs Experience managing budgets Agency-side and agency management experience strongly preferred Google Analytics certification a plus