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SalaryGuide

Data Scientist, Marketing

SalaryGuide, El Paso, Texas, United States

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Responsibilities

Identify high-impact opportunities through data exploration and generate strategic insights to optimize marketing funnel conversion rates

Define key marketing metrics and develop scalable reporting systems to monitor pipeline health and campaign performance

Collaborate with cross-functional teams to share insights, improve processes, and influence marketing strategies

Design, execute, and analyze A/B tests to evaluate the impact of product features, campaigns, and initiatives

Provide expertise in analyzing customer journey metrics such as ROI, Customer Lifetime Value (CLTV), and conversion rates

Support the development of attribution models to accurately measure marketing channel effectiveness

Work with data scientists and analysts across the organization to share best practices and foster a data-centric culture

Continuously stay updated on new analytical techniques and tools to improve data analysis capabilities

Requirements

3+ years of experience in Data Science supporting marketing functions, preferably in a B2B SaaS environment

Proficiency in SQL with at least 3 years of hands‑on experience in data manipulation and analysis

Strong scripting skills in Python or R for data analysis and automation

Experience with data visualization tools such as Tableau or similar platforms

Excellent communication skills, capable of translating complex data insights to non‑technical stakeholders

Experience with marketing attribution models across multiple channels including SEO, Paid Search, and Social Media

Proven ability to design and analyze A/B tests to measure feature impacts and campaign effectiveness

Bachelor’s or advanced degree in computer science, engineering, statistics, economics, or related quantitative discipline

Benefits

Comprehensive health, dental, and vision insurance plans

Flexible work arrangements and remote work setup

Generous paid time off and holiday leave

Professional development opportunities and ongoing training

Inclusive and diverse work environment that values different perspectives

Employee wellness programs and resources

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