Novo Nordisk
Executive Director - Consumer Model and Experience Strategy
Novo Nordisk, Plainsboro, New Jersey, United States
Executive Director – Consumer Model and Experience Strategy
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About The Department Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer‑centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
The Position Lead and own the strategic vision for commercial innovation and customer experience across therapy areas with a primary focus on obesity and related cross‑therapeutic opportunities. Identify and develop alternative commercial business models strategy, partnerships, and value‑added services that focus on delivering on consumer needs/expectations, maximize near‑term market potential and improve patient and HCP experiences. Use rigorous feasibility, viability, and impact assessments to inform leadership decisions and de‑risk scale‑up.
Relationships Reports directly to the Senior Vice President of USO Marketing & Patient Solutions (MPS). This role collaborates closely with US Therapeutic Area Marketing teams, Patient Support Solutions, Enterprise Insights, Market Access and Public Affairs (MAPA) Alternative Model team and other USO MPS teams and serves as a key member of the USO MPS Team leadership team.
Essential Functions
Strategic Leadership and Vision
Define and articulate a compelling, customer‑centric commercial strategy that integrates innovation in business models, distribution channels, digital solutions, and service offerings to drive growth, differentiation and modernize how Novo Nordisk meets/exceeds consumer expectations.
Owns portfolio strategy, prioritization and go/no‑go decisions for alternative models and partnerships.
Set strategic priorities and translate them into multi‑year plans, measurable objectives, and investment recommendations for senior leadership.
Alternative/Innovative Business Models
Accountable for investment recommendations and enterprise‑level governance of alternative model initiatives.
Identify and evaluate new commercial opportunities (including but not limited to partnerships with digital health companies, technology firms, telehealth, DTC models, and mobile health) and design partnership frameworks that deliver mutual value and measurable outcomes.
Explore and develop service innovations (patient programs, educational platforms, apps for lifestyle management, behavioural interventions) that complement product portfolios and enhance retention and outcomes.
Customer Experience & Behavioural Design
Lead end‑to‑end customer experience strategy and journey design for patients, HCPs, and other stakeholders; incorporate behavioural science and human‑centered design to create meaningful, measurable interactions and improve adherence and satisfaction.
Map consumer/patient journeys, identify pain points and opportunities across discovery, diagnosis, access, treatment, onboarding, and ongoing support, and prioritize interventions that yield high ROI.
Market Insights & Strategic Analysis
Partner with Enterprise Insights to provide an outside‑in perspective on market evolution, competitor activity, and emerging technologies.
Translate insights into strategic opportunities and cross‑therapeutic applications.
Guide rigorous feasibility and viability assessments (SWOT, risk assessments, financial models) to validate market fit and inform go/no‑go decisions.
Pilots, Measurement & Scale
Design and run pilots to test new models and experiences in controlled environments. Define KPIs and success criteria; collect quantitative and qualitative data to iterate and optimize offerings prior to scale‑up.
Primary outputs: strategic roadmaps, investment cases, governance decisions.
Establish governance for performance monitoring and continuous improvement; synthesize pilot and market data into clear recommendations for scaling investments and organizational adoption.
Cross‑Functional Partnership & Governance
Leads cross‑functional governance council and chairs pilot‑governance to approve scaling decisions. Act as a cross‑functional leader collaborating with USO Marketing & Patient Solutions, Market Access & Pricing Analytics (MAPA), Enterprise Insights, CMR, Sales, Medical, Legal, Compliance, Finance, DDIT, HR and external partners/agencies to ensure alignment and execution.
Financial & Portfolio Management
Partner with Finance to develop financial models, forecasts, and ROI frameworks for new commercial initiatives.
Lead resource planning, prioritization, and budgeting for the portfolio of innovation projects and CX initiatives.
People Leadership & Capability Development
Lead, coach and develop a high‑performing team; ensure individual development plans, clear goals, and accountability. Promote an inclusive environment that fosters creativity and cross‑functional collaboration.
Drive knowledge management and capability building in human‑centered design, behavioural science, and evidence‑based marketing across the organization.
Physical Requirements 20‑30% overnight travel required.
Development of People Supervisory. Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities and they understand their level of accountability for results and the measurement process.
Qualifications
Bachelor’s degree required; Master’s (MBA, MPH, or related) preferred.
12+ years of progressive commercial experience—preferably in healthcare/life sciences and ideally across obesity or related therapeutic areas—with a proven track record in commercial strategy, business development, customer experience, or product management and demonstrated success driving commercial excellence and innovation at scale. Translate complex data into clear strategic recommendations.
Demonstrated track record designing and launching alternative commercial models, strategic partnerships, and CX transformations at scale.
Strong analytical skills with proven ability to build financial models and conduct feasibility/viability assessments.
Experience using behavioural science and human‑centered design to drive customer engagement and outcomes.
Excellent stakeholder management, influencing skills, and experience working with senior leadership and cross‑functional teams.
Experience managing teams and external agencies; strong presentation and communication skills.
Comfortable operating in ambiguity, taking calculated risks, and iterating quickly based on real‑world feedback.
Compensation The compensation package for this role is competitive and consists of an annual base salary ranging from $222,500 to $389,000. This is determined by multiple factors, including specific US work location, job related skills, experience, relevant education or training, and internal equity considerations, ensuring alignment with industry standards. Additionally, this position qualifies for a performance‑based bonus, reflecting both individual and company achievements.
Novo Nordisk provides substantial long‑term incentive and company vehicles based on the role and other corporate considerations. Our employees benefit from retirement savings plans, comprehensive medical, dental, and vision coverage, alongside life and disability insurance. These offerings are complemented by flexible spending accounts and a robust employee assistance program.
We are committed to supporting our team’s growth and well‑being with programs like tuition reimbursement and voluntary benefits, including group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. Our time‑off offerings include sick leave, a flexible vacation policy, and parental leave, fostering a balanced and supportive work environment.
Equality & Inclusion We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long‑term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.
Nova Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1‑855‑411‑5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
#J-18808-Ljbffr
About The Department Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer‑centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
The Position Lead and own the strategic vision for commercial innovation and customer experience across therapy areas with a primary focus on obesity and related cross‑therapeutic opportunities. Identify and develop alternative commercial business models strategy, partnerships, and value‑added services that focus on delivering on consumer needs/expectations, maximize near‑term market potential and improve patient and HCP experiences. Use rigorous feasibility, viability, and impact assessments to inform leadership decisions and de‑risk scale‑up.
Relationships Reports directly to the Senior Vice President of USO Marketing & Patient Solutions (MPS). This role collaborates closely with US Therapeutic Area Marketing teams, Patient Support Solutions, Enterprise Insights, Market Access and Public Affairs (MAPA) Alternative Model team and other USO MPS teams and serves as a key member of the USO MPS Team leadership team.
Essential Functions
Strategic Leadership and Vision
Define and articulate a compelling, customer‑centric commercial strategy that integrates innovation in business models, distribution channels, digital solutions, and service offerings to drive growth, differentiation and modernize how Novo Nordisk meets/exceeds consumer expectations.
Owns portfolio strategy, prioritization and go/no‑go decisions for alternative models and partnerships.
Set strategic priorities and translate them into multi‑year plans, measurable objectives, and investment recommendations for senior leadership.
Alternative/Innovative Business Models
Accountable for investment recommendations and enterprise‑level governance of alternative model initiatives.
Identify and evaluate new commercial opportunities (including but not limited to partnerships with digital health companies, technology firms, telehealth, DTC models, and mobile health) and design partnership frameworks that deliver mutual value and measurable outcomes.
Explore and develop service innovations (patient programs, educational platforms, apps for lifestyle management, behavioural interventions) that complement product portfolios and enhance retention and outcomes.
Customer Experience & Behavioural Design
Lead end‑to‑end customer experience strategy and journey design for patients, HCPs, and other stakeholders; incorporate behavioural science and human‑centered design to create meaningful, measurable interactions and improve adherence and satisfaction.
Map consumer/patient journeys, identify pain points and opportunities across discovery, diagnosis, access, treatment, onboarding, and ongoing support, and prioritize interventions that yield high ROI.
Market Insights & Strategic Analysis
Partner with Enterprise Insights to provide an outside‑in perspective on market evolution, competitor activity, and emerging technologies.
Translate insights into strategic opportunities and cross‑therapeutic applications.
Guide rigorous feasibility and viability assessments (SWOT, risk assessments, financial models) to validate market fit and inform go/no‑go decisions.
Pilots, Measurement & Scale
Design and run pilots to test new models and experiences in controlled environments. Define KPIs and success criteria; collect quantitative and qualitative data to iterate and optimize offerings prior to scale‑up.
Primary outputs: strategic roadmaps, investment cases, governance decisions.
Establish governance for performance monitoring and continuous improvement; synthesize pilot and market data into clear recommendations for scaling investments and organizational adoption.
Cross‑Functional Partnership & Governance
Leads cross‑functional governance council and chairs pilot‑governance to approve scaling decisions. Act as a cross‑functional leader collaborating with USO Marketing & Patient Solutions, Market Access & Pricing Analytics (MAPA), Enterprise Insights, CMR, Sales, Medical, Legal, Compliance, Finance, DDIT, HR and external partners/agencies to ensure alignment and execution.
Financial & Portfolio Management
Partner with Finance to develop financial models, forecasts, and ROI frameworks for new commercial initiatives.
Lead resource planning, prioritization, and budgeting for the portfolio of innovation projects and CX initiatives.
People Leadership & Capability Development
Lead, coach and develop a high‑performing team; ensure individual development plans, clear goals, and accountability. Promote an inclusive environment that fosters creativity and cross‑functional collaboration.
Drive knowledge management and capability building in human‑centered design, behavioural science, and evidence‑based marketing across the organization.
Physical Requirements 20‑30% overnight travel required.
Development of People Supervisory. Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities and they understand their level of accountability for results and the measurement process.
Qualifications
Bachelor’s degree required; Master’s (MBA, MPH, or related) preferred.
12+ years of progressive commercial experience—preferably in healthcare/life sciences and ideally across obesity or related therapeutic areas—with a proven track record in commercial strategy, business development, customer experience, or product management and demonstrated success driving commercial excellence and innovation at scale. Translate complex data into clear strategic recommendations.
Demonstrated track record designing and launching alternative commercial models, strategic partnerships, and CX transformations at scale.
Strong analytical skills with proven ability to build financial models and conduct feasibility/viability assessments.
Experience using behavioural science and human‑centered design to drive customer engagement and outcomes.
Excellent stakeholder management, influencing skills, and experience working with senior leadership and cross‑functional teams.
Experience managing teams and external agencies; strong presentation and communication skills.
Comfortable operating in ambiguity, taking calculated risks, and iterating quickly based on real‑world feedback.
Compensation The compensation package for this role is competitive and consists of an annual base salary ranging from $222,500 to $389,000. This is determined by multiple factors, including specific US work location, job related skills, experience, relevant education or training, and internal equity considerations, ensuring alignment with industry standards. Additionally, this position qualifies for a performance‑based bonus, reflecting both individual and company achievements.
Novo Nordisk provides substantial long‑term incentive and company vehicles based on the role and other corporate considerations. Our employees benefit from retirement savings plans, comprehensive medical, dental, and vision coverage, alongside life and disability insurance. These offerings are complemented by flexible spending accounts and a robust employee assistance program.
We are committed to supporting our team’s growth and well‑being with programs like tuition reimbursement and voluntary benefits, including group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. Our time‑off offerings include sick leave, a flexible vacation policy, and parental leave, fostering a balanced and supportive work environment.
Equality & Inclusion We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long‑term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.
Nova Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1‑855‑411‑5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
#J-18808-Ljbffr