Principal Marketing Data Solutions Manager
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Overview
Intuit's Consumer Group (CG) Marketing Platform Solutions Team is seeking an experienced data steward to join the Go-to-Market Operations and Technology team. This role will be responsible for setting end-to-end strategic vision around marketing data, understanding and managing the enterprise-level marketing data assets, evaluating data accuracy and integrity against data requirements leveraged with the marketing systems and campaigns. This also includes configuring and managing the TurboTax implementation of our customer data platform (CDP), journey orchestration platform, and data connections. The role requires a blend of technical expertise and business acumen to build meaningful relationships with business partners and support data-related activities across the marketing organization.
What you'll bring
- 10+ years of professional experience in product management, marketing analytics, or marketing technology management.
- Experience with Adobe Experience Platform and other data enablement capabilities.
- Experience with multiple digital marketing channels from a marketing analytics and/or MarTech perspective (e.g., Paid Search, Display, Email, Affiliates, Social, Native App, Web Properties).
- Demonstrated high levels of ownership, responsibility, and initiative.
- Experience partnering and providing technical requirements with product managers, data engineers, and engineering architects.
- Experience launching new capabilities and driving adoption.
- Strong communication and influencing skills across teams and levels, with the ability to communicate technical concepts to non-technical stakeholders. Detail-oriented with a strategic perspective. Excellent teaching and training abilities. Self-starter with a growth mindset. Ability to identify critical actions and drive them to completion. Capable of balancing business needs with technical constraints.
How you will lead
- Lead data management initiatives, acting as the primary contact for cross-company data projects to ensure marketing needs are met and data quality issues are resolved.
- Define and document business requirements for data enablement capabilities and processes, managing dependencies and deliverables.
- Serve as the key contact for marketing data incidents, conducting investigations and communicating resolutions.
- Partner with internal data teams to align on new data capabilities, drive adoption, and address related needs or issues.
- Manage data enablement and audience activation capabilities, including feature requests and business requirements gathering.
- Oversee data hygiene and profile management within the customer data platform, ensuring data quality for audience creation and activation.
- Drive data sharing solutions for marketing, including managing external data onboarding and ensuring compliance.
- Manage contracts and relationships with key data vendors, overseeing budgeting and influencing product roadmaps.
Intuit offers a competitive compensation package with a strong pay-for-performance approach. The expected base pay range varies by location:
- Bay Area, California: $185,500 - $251,500
- Southern California: $183,500 - $248,500
This position is eligible for bonuses, equity rewards, and benefits. Pay is based on skills, experience, and location. Intuit values pay equity and conducts regular reviews across demographics.
Additional details
- Seniority level: Mid-Senior level
- Employment type: Contract
- Job function: Engineering and Information Technology
- Industry: Software Development
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