IBM
Data & Analytics Senior Marketing Data Analyst - HashiCorp Professional Multiple
IBM, Austin, Texas, us, 78716
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your role and responsibilities
HashiCorp (an IBM company) is looking for a data centric Sr. Marketing Data Analyst to join the Marketing Ops and Intelligence team. This opportunity is ideal for someone with a strong attention to detail, general analytics background, and concrete understanding of the Marketing function of a SaaS company including Salesforce, Marketo, SQL, and Tableau experience.
The HashiCorp Marketing Ops and Intelligence team plays a pivotal role in ensuring the seamless and efficient functioning of our go-to-market business across various marketing domains. Our team is dedicated to operationalizing market strategy, refining processes, and providing comprehensive reporting for teams focused on user acquisition, pipeline development, and revenue generation. Serving as a key decision-making partner for the Marketing teams, we utilize data, insights, and forecasting to guide investment and resource allocation decisions. The Marketing Ops and Intelligence team operates in a cross-functional manner, fostering close collaboration with Marketing stakeholders to address long-term roadmaps and visions. Our ideal candidates are organized, process-oriented, and possess a proven track record of successfully delivering high-priority and high-impact initiatives in a fast paced environment.
Responsibilities:
General support for various Marketing domains
Pulling existing reporting
Making adjustments to meet changing business needs
Support Demand Gen with ad hoc campaign cleanup/backfill requests. For example, backfills on ‘Acquisition Program’ for all Leads or campaign attribution details.
Utilize SQL to make changes to our Snowflake data tables and view
Use existing tables/views with additional requirements to add new fields using SQL logic
Compile analytics for external reporting into visually appealing slides, dashboards or PDFs (to Sales/other groups within HashiCorp)
Complete QA for our Tableau instance, dashboards, reporting and more
Support stakeholders with Attribution reporting to inform ROI recommendations
Help drive the operations behind our pipeline attribution project including: Campaign/membership backfills
Required Education Bachelor's Degree
Preferred Education Master's Degree
Required Technical and Professional Expertise
BI Tool knowledge - Tableau - creating dashboards to support business stakeholders, QA existing instance for optimization
Snowflake - basic understanding and comfortability writing queries that can be replicated in BI tools
SQL - basic SQL queries, as well as strong working knowledge of view development to support tableau builds
Salesforce - general knowledge as well as an understanding of back end objects to support system cleanup/backfill
Marketo - understanding of how Marketo & Salesforce align; Marketo reporting
Pipeline Attribution knowledge
Process and detail oriented
Analytical/systems thinking
Problem solving/Strategic thinking
Preferred Technical and Professional Experience
Familiarity with HashiCorp & IBM products and services
ABOUT BUSINESS UNIT IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.
YOUR LIFE @ IBM In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.
Job Title: Senior Marketing Data Analyst - HashiCorp
Date posted: 04-Dec-2025
Job ID: 76809
City / Township / Village: LOWELL, RESEARCH TRIANGLE PARK, Armonk, San Jose, Austin, New York
State / Province: Texas, New York, North Carolina, Massachusetts, California
Country: United States
Work arrangement: Hybrid
Area of work: Data & Analytics
Employment type: Regular
Contract type: Regular
Projected Minimum Salary per year: 82,000.00
Projected Maximum Salary per year: 141,000.00
Position type: Professional
Some travel may be required based on business demand
Company: (0147) International Business Machines Corporation
Shift: General (daytime)
Is this role a commissionable/sales incentive based position?:
#J-18808-Ljbffr
Your role and responsibilities
HashiCorp (an IBM company) is looking for a data centric Sr. Marketing Data Analyst to join the Marketing Ops and Intelligence team. This opportunity is ideal for someone with a strong attention to detail, general analytics background, and concrete understanding of the Marketing function of a SaaS company including Salesforce, Marketo, SQL, and Tableau experience.
The HashiCorp Marketing Ops and Intelligence team plays a pivotal role in ensuring the seamless and efficient functioning of our go-to-market business across various marketing domains. Our team is dedicated to operationalizing market strategy, refining processes, and providing comprehensive reporting for teams focused on user acquisition, pipeline development, and revenue generation. Serving as a key decision-making partner for the Marketing teams, we utilize data, insights, and forecasting to guide investment and resource allocation decisions. The Marketing Ops and Intelligence team operates in a cross-functional manner, fostering close collaboration with Marketing stakeholders to address long-term roadmaps and visions. Our ideal candidates are organized, process-oriented, and possess a proven track record of successfully delivering high-priority and high-impact initiatives in a fast paced environment.
Responsibilities:
General support for various Marketing domains
Pulling existing reporting
Making adjustments to meet changing business needs
Support Demand Gen with ad hoc campaign cleanup/backfill requests. For example, backfills on ‘Acquisition Program’ for all Leads or campaign attribution details.
Utilize SQL to make changes to our Snowflake data tables and view
Use existing tables/views with additional requirements to add new fields using SQL logic
Compile analytics for external reporting into visually appealing slides, dashboards or PDFs (to Sales/other groups within HashiCorp)
Complete QA for our Tableau instance, dashboards, reporting and more
Support stakeholders with Attribution reporting to inform ROI recommendations
Help drive the operations behind our pipeline attribution project including: Campaign/membership backfills
Required Education Bachelor's Degree
Preferred Education Master's Degree
Required Technical and Professional Expertise
BI Tool knowledge - Tableau - creating dashboards to support business stakeholders, QA existing instance for optimization
Snowflake - basic understanding and comfortability writing queries that can be replicated in BI tools
SQL - basic SQL queries, as well as strong working knowledge of view development to support tableau builds
Salesforce - general knowledge as well as an understanding of back end objects to support system cleanup/backfill
Marketo - understanding of how Marketo & Salesforce align; Marketo reporting
Pipeline Attribution knowledge
Process and detail oriented
Analytical/systems thinking
Problem solving/Strategic thinking
Preferred Technical and Professional Experience
Familiarity with HashiCorp & IBM products and services
ABOUT BUSINESS UNIT IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.
YOUR LIFE @ IBM In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.
Job Title: Senior Marketing Data Analyst - HashiCorp
Date posted: 04-Dec-2025
Job ID: 76809
City / Township / Village: LOWELL, RESEARCH TRIANGLE PARK, Armonk, San Jose, Austin, New York
State / Province: Texas, New York, North Carolina, Massachusetts, California
Country: United States
Work arrangement: Hybrid
Area of work: Data & Analytics
Employment type: Regular
Contract type: Regular
Projected Minimum Salary per year: 82,000.00
Projected Maximum Salary per year: 141,000.00
Position type: Professional
Some travel may be required based on business demand
Company: (0147) International Business Machines Corporation
Shift: General (daytime)
Is this role a commissionable/sales incentive based position?:
#J-18808-Ljbffr