Greenboard, Inc.
Company Description
Greenboard is building the “Rippling” for financial compliance and operations. Our goal: enable regulated financial firms to run their back office at a higher standard with half the headcount. We’re starting with financial compliance.
Our founding team includes engineers who scaled products at Amazon, Google, and several unicorn startups. We’re backed by Y Combinator, General Catalyst, Base10 and other fantastic investors, and have raised $20M+ to date. Brand‑name financial institutions already rely on Greenboard, and we’re scaling quickly.
About the Role Inbound demand and outbound opportunity are both accelerating. We need a Founding Marketing Manager to own events, digital demand‑gen, and content — build the playbooks, execute campaigns, and over time hire the first marketing team to drive pipeline and brand credibility. You’ll be our hands‑on, do‑what‑it‑takes marketer who ships quickly, measures what matters, and turns great stories into qualified pipeline. You will:
Own LinkedIn (organic + paid): ship 3–5 posts/week (podcast clips, launches, testimonials, exec POVs); convert ICP engagement into meetings
Stand up a customer testimonial/case study engine: source → interview → approve → publish; create multi‑format assets that enable Sales
Run performance marketing end‑to‑end (LinkedIn Ads, Google Ads): audiences, creative, landing pages; hit CPL/SQL/pipeline targets with clear attribution
Turn events into pipeline, particularly conferences and CCO dinners/socials
Launch and scale podcast + webinars (live/on‑demand)
Enable partners with co‑branded collateral and campaigns, including one‑pagers, decks, case studies, demo scripts, and maintain a partner toolkit
Ship product launches: messaging, one‑pagers, decks, emails, website updates; partner cross‑functionally on roadmap comms
Build a content engine: thought leadership and product content for CCO/CTO/compliance buyers; newsletter + sales enablement kits
Start as a hands‑on IC; build toward the additional hires as results scale
Establish SEO foundations: keyword research, pillar pages, and links via events/podcast guesting
What We're Looking For
Able to work from our office in Union Square, NYC 5 days a week
Have 3+ years in B2B SaaS marketing with hands‑on ownership of events, digital demand (ABM/paid/search), and content/PMM
Scrappy builder‑operator who ships fast, iterates from data, and can run solo before hiring
Strong writer and storyteller
Know ABM, paid social (LinkedIn), search, nurture, and measurement—comfortable tying activity to pipeline
Are scrappy, data‑driven, and comfortable in a fast‑moving Series A scale environment
Bachelor’s degree or equivalent experience
Tool‑friendly: HubSpot, LinkedIn Ads, Google Ads, Webflow, Figma, Google Sheets, basic analytics
Interest in fintech, compliance, or financial operations is a plus
Hustle, resourcefulness, and ownership suited to an early‑stage startup
Benefits
401(k) with 5% company match.
Medical, dental & vision.
15 days PTO + 10 company holidays + flexible sick time.
2 additional PTO days for each year of service (up to 10 additional days)
10 remote days per year plus additional around the holidays
Off‑sites & team retreats.
Front‑row seat to building the operating backbone of modern finance.
#J-18808-Ljbffr
Our founding team includes engineers who scaled products at Amazon, Google, and several unicorn startups. We’re backed by Y Combinator, General Catalyst, Base10 and other fantastic investors, and have raised $20M+ to date. Brand‑name financial institutions already rely on Greenboard, and we’re scaling quickly.
About the Role Inbound demand and outbound opportunity are both accelerating. We need a Founding Marketing Manager to own events, digital demand‑gen, and content — build the playbooks, execute campaigns, and over time hire the first marketing team to drive pipeline and brand credibility. You’ll be our hands‑on, do‑what‑it‑takes marketer who ships quickly, measures what matters, and turns great stories into qualified pipeline. You will:
Own LinkedIn (organic + paid): ship 3–5 posts/week (podcast clips, launches, testimonials, exec POVs); convert ICP engagement into meetings
Stand up a customer testimonial/case study engine: source → interview → approve → publish; create multi‑format assets that enable Sales
Run performance marketing end‑to‑end (LinkedIn Ads, Google Ads): audiences, creative, landing pages; hit CPL/SQL/pipeline targets with clear attribution
Turn events into pipeline, particularly conferences and CCO dinners/socials
Launch and scale podcast + webinars (live/on‑demand)
Enable partners with co‑branded collateral and campaigns, including one‑pagers, decks, case studies, demo scripts, and maintain a partner toolkit
Ship product launches: messaging, one‑pagers, decks, emails, website updates; partner cross‑functionally on roadmap comms
Build a content engine: thought leadership and product content for CCO/CTO/compliance buyers; newsletter + sales enablement kits
Start as a hands‑on IC; build toward the additional hires as results scale
Establish SEO foundations: keyword research, pillar pages, and links via events/podcast guesting
What We're Looking For
Able to work from our office in Union Square, NYC 5 days a week
Have 3+ years in B2B SaaS marketing with hands‑on ownership of events, digital demand (ABM/paid/search), and content/PMM
Scrappy builder‑operator who ships fast, iterates from data, and can run solo before hiring
Strong writer and storyteller
Know ABM, paid social (LinkedIn), search, nurture, and measurement—comfortable tying activity to pipeline
Are scrappy, data‑driven, and comfortable in a fast‑moving Series A scale environment
Bachelor’s degree or equivalent experience
Tool‑friendly: HubSpot, LinkedIn Ads, Google Ads, Webflow, Figma, Google Sheets, basic analytics
Interest in fintech, compliance, or financial operations is a plus
Hustle, resourcefulness, and ownership suited to an early‑stage startup
Benefits
401(k) with 5% company match.
Medical, dental & vision.
15 days PTO + 10 company holidays + flexible sick time.
2 additional PTO days for each year of service (up to 10 additional days)
10 remote days per year plus additional around the holidays
Off‑sites & team retreats.
Front‑row seat to building the operating backbone of modern finance.
#J-18808-Ljbffr