Ajmerainfotech
San Jose, United States | Posted on 12/05/2025
Function:
Growth, Acquisition, Go-To-Market (GTM) Reports To:
CEO, Ajmera Infotech Inc. About Ajmera Infotech Inc. Ajmera Infotech Inc.is a U.S.-based technology and product development company providing
fractional CRO services, product development, and engineering support
to SaaS businesses. One of our key client engagements is
Assetron.ai
, an AI-driven, real-time asset and inventory management platform that helps organizations track IT assets, equipment, facilities, cloud resources, and subscriptions across their lifecycle. As part of our fractional CRO and product services, Ajmera Infotech Inc.is building a U.S.-based growth function to support the launch and scale-up of Assetron.ai and other SaaS products. Role Overview We are hiring a
Growth Marketing Lead - SaaS
to build and run the
acquisition and go-to-market engine
for Ajmera Infotech Inc.’s SaaS clients, with an immediate and primary focus on
Assetron.ai’supcoming launch
. This is a zero-to-one role. You will not inherit a working marketing machine - you will design and build it. You are excited to use modern AI tools (LLMs, AI-assisted copy, automation, experimentation tools) to move faster, test more ideas, and scale your impact without sacrificing quality. You will: define ideal customer profiles and messaging, build the marketing website and landing pages (working with design/engineering as needed), create and optimise acquisition funnels, set up analytics and attribution, and run experiments to drive qualified signups, demos, and revenue. You will work closely with the leadership team at Ajmera Infotech Inc.and collaborate with a strong global engineering organization. Requirements
Develop the
GTM strategy
for Assetron.ai’sinitial launch and early growth, as part of Ajmera Infotech’s fractional CRO services. Define
ideal customer profiles (ICPs)
and personas (e.g., IT admins, operations leaders, finance/asset owners, MSPs). Create a
messaging and positioning framework
that clearly articulates the value of Assetron.ai and other SaaS offerings supported by Ajmera Infotech Inc. Analyze competitors and adjacent tools to identify differentiators and opportunities. 2. Website, Landing Pages & Conversion
Lead the creation and launch of the
marketing website
for Assetron.ai (and future SaaS products as needed). Own
copywriting
for homepage, product pages, feature pages, pricing, and vertical-focused pages. Design and test
conversion-focused landing pages
for specific campaigns and audiences. Ensure clear, frictionless paths to
demo requests, free trials, and signups
. 3. Acquisition Channels & Campaigns
Design and execute
full-funnel acquisition
strategies, including: SEO and content marketing Paid search (e.g., Google Ads) Paid social (e.g., LinkedIn, Meta) Retargeting campaigns Email marketing and marketing automation Partnership and referral programs (e.g., MSPs, IT consultants, marketplace listings) Plan, launch, and optimise
campaigns
around product launch, new features, and industry-specific solutions. 4. Content & Narrative
Develop Assetron.ai’s
thought leadership and educational content
, such as: blog posts, guides, and how-tos, industry/role-specific solution pages, comparison pages against incumbent tools, simple case studies and customer stories (as they become available). Work with product and technical teams at Ajmera Infotech Inc. to ensure the
market narrative aligns with product capabilities and roadmap
. 5. Lifecycle, Nurture & Onboarding Communications
Design and implement
email nurture flows
for leads, trials, and new customers. Build communication journeys that support: onboarding, activation, and product adoption, trial-to-paid conversion, ongoing engagement and upsell opportunities where appropriate. Collaborate with product and customer-facing teams to ensure onboarding experience and messaging are consistent and effective. Set up and manage
analytics and tracking
, including: Google Analytics (GA4) or equivalent, funnel and event tracking, basic attribution and campaign performance reporting. Design and run
A/B tests
across landing pages, ads, and email campaigns. Own and regularly report on key growth metrics (traffic, conversion rates, CAC, trial-to-paid conversion, early retention indicators). 7. Support for Other SaaS & Technology Clients
Over time, apply successful frameworks and playbooks to other SaaS or technology products supported by Ajmera Infotech Inc. Collaborate with leadership to
standardize GTM and growth processes
that can be reused across engagements as part of Ajmera’s fractional CRO and growth services. What Success Looks Like in the First 90 Days A live, conversion-optimized
marketing site
for Assetron.ai. Clear
ICP and messaging framework
documented and in use across website and campaigns. At least one
repeatable acquisition channel
(e.g., targeted campaigns, content + SEO, outbound + landing pages) delivering qualified leads or trials. Email nurture flows
up and running for new leads and trial users. Analytics and basic attribution setup, with a regular
growth report
shared with Ajmera Infotech leadership. A clear
roadmap of growth experiments
for the next 3–6 months. Ideal Experience
5–10+ years of experience in
B2B SaaS
in one or more of the following roles: Growth Marketing Performance/Demand Generation Product Marketing with strong acquisition emphasis Proven experience
owning or significantly driving acquisition
for a SaaS product (preferably zero-to-one or early-stage). Ability to
write strong, clear, conversion-focused marketing copy
for technical and business audiences. Hands-on experience with: building/working with marketing sites and landing pages (e.g., Webflow, Wix, WordPress, or through collaboration with front‑end developers), setting up and optimising paid campaigns, using analytics tools and making decisions from data. Strong comfort working closely with product, engineering, and leadership teams. Track record of
designing experiments
, learning quickly from results, and iterating. Enthusiastic about using modern AI tools (LLMs, AI-assisted writing, image/video generation, marketing automation, analytics copilots) as a core part of your day-to-day workflow, while maintaining strong human judgment and brand consistency. Nice to have:
Experience marketing tools in one or more of: IT asset management, inventory management, ITSM, workflow automation, or related B2B SaaS categories. Familiarity with: attribution challenges in multi-channel SaaS, PLG (product-led growth) motions. What This Role Is Not
Not a junior marketing role. Not limited to social media or “brand awareness” only. Not a role where you wait for direction — this requires
ownership and initiative . Not purely a high-level strategic role; you will be both
strategic and hands‑on. Why Join Ajmera Infotech Inc.
Opportunity to
build the growth engine from the ground up
for a flagship SaaS product (Assetron.ai) and future products. Work as part of Ajmera Infotech’s
fractional CRO and product services
, directly shaping how SaaS products go to market and grow. Collaborate with a capable global engineering and product team already building at scale. High autonomy and direct, visible impact on product adoption and revenue. Competitive compensation and the opportunity to grow as the SaaS and services portfolio expands.
#J-18808-Ljbffr
Growth, Acquisition, Go-To-Market (GTM) Reports To:
CEO, Ajmera Infotech Inc. About Ajmera Infotech Inc. Ajmera Infotech Inc.is a U.S.-based technology and product development company providing
fractional CRO services, product development, and engineering support
to SaaS businesses. One of our key client engagements is
Assetron.ai
, an AI-driven, real-time asset and inventory management platform that helps organizations track IT assets, equipment, facilities, cloud resources, and subscriptions across their lifecycle. As part of our fractional CRO and product services, Ajmera Infotech Inc.is building a U.S.-based growth function to support the launch and scale-up of Assetron.ai and other SaaS products. Role Overview We are hiring a
Growth Marketing Lead - SaaS
to build and run the
acquisition and go-to-market engine
for Ajmera Infotech Inc.’s SaaS clients, with an immediate and primary focus on
Assetron.ai’supcoming launch
. This is a zero-to-one role. You will not inherit a working marketing machine - you will design and build it. You are excited to use modern AI tools (LLMs, AI-assisted copy, automation, experimentation tools) to move faster, test more ideas, and scale your impact without sacrificing quality. You will: define ideal customer profiles and messaging, build the marketing website and landing pages (working with design/engineering as needed), create and optimise acquisition funnels, set up analytics and attribution, and run experiments to drive qualified signups, demos, and revenue. You will work closely with the leadership team at Ajmera Infotech Inc.and collaborate with a strong global engineering organization. Requirements
Develop the
GTM strategy
for Assetron.ai’sinitial launch and early growth, as part of Ajmera Infotech’s fractional CRO services. Define
ideal customer profiles (ICPs)
and personas (e.g., IT admins, operations leaders, finance/asset owners, MSPs). Create a
messaging and positioning framework
that clearly articulates the value of Assetron.ai and other SaaS offerings supported by Ajmera Infotech Inc. Analyze competitors and adjacent tools to identify differentiators and opportunities. 2. Website, Landing Pages & Conversion
Lead the creation and launch of the
marketing website
for Assetron.ai (and future SaaS products as needed). Own
copywriting
for homepage, product pages, feature pages, pricing, and vertical-focused pages. Design and test
conversion-focused landing pages
for specific campaigns and audiences. Ensure clear, frictionless paths to
demo requests, free trials, and signups
. 3. Acquisition Channels & Campaigns
Design and execute
full-funnel acquisition
strategies, including: SEO and content marketing Paid search (e.g., Google Ads) Paid social (e.g., LinkedIn, Meta) Retargeting campaigns Email marketing and marketing automation Partnership and referral programs (e.g., MSPs, IT consultants, marketplace listings) Plan, launch, and optimise
campaigns
around product launch, new features, and industry-specific solutions. 4. Content & Narrative
Develop Assetron.ai’s
thought leadership and educational content
, such as: blog posts, guides, and how-tos, industry/role-specific solution pages, comparison pages against incumbent tools, simple case studies and customer stories (as they become available). Work with product and technical teams at Ajmera Infotech Inc. to ensure the
market narrative aligns with product capabilities and roadmap
. 5. Lifecycle, Nurture & Onboarding Communications
Design and implement
email nurture flows
for leads, trials, and new customers. Build communication journeys that support: onboarding, activation, and product adoption, trial-to-paid conversion, ongoing engagement and upsell opportunities where appropriate. Collaborate with product and customer-facing teams to ensure onboarding experience and messaging are consistent and effective. Set up and manage
analytics and tracking
, including: Google Analytics (GA4) or equivalent, funnel and event tracking, basic attribution and campaign performance reporting. Design and run
A/B tests
across landing pages, ads, and email campaigns. Own and regularly report on key growth metrics (traffic, conversion rates, CAC, trial-to-paid conversion, early retention indicators). 7. Support for Other SaaS & Technology Clients
Over time, apply successful frameworks and playbooks to other SaaS or technology products supported by Ajmera Infotech Inc. Collaborate with leadership to
standardize GTM and growth processes
that can be reused across engagements as part of Ajmera’s fractional CRO and growth services. What Success Looks Like in the First 90 Days A live, conversion-optimized
marketing site
for Assetron.ai. Clear
ICP and messaging framework
documented and in use across website and campaigns. At least one
repeatable acquisition channel
(e.g., targeted campaigns, content + SEO, outbound + landing pages) delivering qualified leads or trials. Email nurture flows
up and running for new leads and trial users. Analytics and basic attribution setup, with a regular
growth report
shared with Ajmera Infotech leadership. A clear
roadmap of growth experiments
for the next 3–6 months. Ideal Experience
5–10+ years of experience in
B2B SaaS
in one or more of the following roles: Growth Marketing Performance/Demand Generation Product Marketing with strong acquisition emphasis Proven experience
owning or significantly driving acquisition
for a SaaS product (preferably zero-to-one or early-stage). Ability to
write strong, clear, conversion-focused marketing copy
for technical and business audiences. Hands-on experience with: building/working with marketing sites and landing pages (e.g., Webflow, Wix, WordPress, or through collaboration with front‑end developers), setting up and optimising paid campaigns, using analytics tools and making decisions from data. Strong comfort working closely with product, engineering, and leadership teams. Track record of
designing experiments
, learning quickly from results, and iterating. Enthusiastic about using modern AI tools (LLMs, AI-assisted writing, image/video generation, marketing automation, analytics copilots) as a core part of your day-to-day workflow, while maintaining strong human judgment and brand consistency. Nice to have:
Experience marketing tools in one or more of: IT asset management, inventory management, ITSM, workflow automation, or related B2B SaaS categories. Familiarity with: attribution challenges in multi-channel SaaS, PLG (product-led growth) motions. What This Role Is Not
Not a junior marketing role. Not limited to social media or “brand awareness” only. Not a role where you wait for direction — this requires
ownership and initiative . Not purely a high-level strategic role; you will be both
strategic and hands‑on. Why Join Ajmera Infotech Inc.
Opportunity to
build the growth engine from the ground up
for a flagship SaaS product (Assetron.ai) and future products. Work as part of Ajmera Infotech’s
fractional CRO and product services
, directly shaping how SaaS products go to market and grow. Collaborate with a capable global engineering and product team already building at scale. High autonomy and direct, visible impact on product adoption and revenue. Competitive compensation and the opportunity to grow as the SaaS and services portfolio expands.
#J-18808-Ljbffr