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ADLINK Technology

Marketing Specialist I

ADLINK Technology, San Jose, California, United States, 95199

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About Us: Founded in 1995, ADLINK is one of the world’s leading-edge computing companies and a technology-leading platform provider in the embedded computing industry. Headquartered in Taiwan, ADLINK has operations in the United States, UK, Singapore, China, Japan, Korea and Germany. With more than 1,800 dedicated employees around the world, we are proud to provide ADLINK products to over 40 countries across five continents, with worldwide distribution networks. ADLINK is also proud to be associated with many major technology leaders and Fortune 500 companies.

Salary Range: $60,000 - $80,000

The Marketing Specialist I is office‑based. Approximately 10‑40% travel may be required.

How will you make an impact: The Marketing Specialist will provide overall support of ADLINK North Americas marketing activities and will also work closely with ADLINK North Americas’ sales and marketing team and provide assistance (and in some cases responsible for) in the creation, execution, and reporting on assigned digital marketing and/or trade shows and online event activities, making sure that they are positioned appropriately in the market and competitive landscape.

What will you do:

Marketing & Campaign Management

Plan, execute, and track integrated marketing and product marketing campaigns across digital channels in collaboration with cross‑functional teams.

Help assist in go‑to‑market strategies for new and existing products, ensuring alignment with regional marketing goals.

Events & Asset Coordination

Provide end‑to‑end event support, including messaging, logistics, on‑site coordination (travel required), and management of demo units, collateral, and promotional materials.

Oversee event‑related budgets, packing, shipping, and inventory allocation.

Content & Social Media Management

Create, curate, and manage content across LinkedIn, Twitter, and Facebook via Oktopost—developing copy, sourcing visual, and managing both paid and organic posts.

Collaborate with corporate marketing, PSMs, and other business units’ teams to maintain consistent messaging across all platforms.

Reporting & Optimization

Analyze marketing data to generate insights, test new strategies, and continuously optimize campaign and content performance.

Lead and support ad‑hoc marketing projects and initiatives as assigned.

Education: • Bachelor’s degree

Experience: • Minimum 2 years marketing experience

Knowledge/Skills/Qualifications:

Understanding of online marketing concepts and strategies

Excellent writing and communication skills

Analytical and data‑driven thinking

Proficient in Microsoft office applications, such as Word, PowerPoint, Excel, Outlook

Experience using marketing automation tools such as Marketo, HubSpot, Mailchimp.

Knowledgeable in Salesforce CR

Knowledge in Adobe Creative Suite is a plus

Strong Visual Sense & Eye for Design Aesthetics

Strong organizational, prioritization, and time management skills with the ability to handle multiple assignments and meet deadlines under pressure.

Ability simultaneously and able to work independently as well as a team setting

Strong resourcefulness and problem‑solving skills

Maintain a positive can‑do attitude that promotes teamwork within the company

Self‑starter, comfortable taking initiative and thinking on your feet

High degree of professionalism and ability to communicate and collaborate effectively with colleagues and stakeholders at all levels.

Benefits

Medical, Dental, and Vision Insurance.

Life, AD&D, Short Term Disability, and Long‑Term Disability insurance.

401k retirement plan

HSA, Health Care FSA and Dependent Care FSA

Vacation and Sick Leave.

Paid holidays and floating holidays

Physical Demands and Work Environment: • While performing the duties of this job, the employee is frequently required to sit; regularly use hands to handle, or feel objects, tools, or controls; talk and hear; and doing things such as analytical work or reports, which requires focus, while utilizing a computer.

• Must be able to operate general office equipment.

• Physical stamina to stand, reach, bend, lift, grasp, and kneel.

• The employee must occasionally lift and/or move up to 40 pounds.

• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

• The noise level in the work environment is usually quiet to moderate.

AAP/EEO Statement: ADLINK Technology, Inc does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non‑merit factors.

Additional information about the role: Please note this job description may not cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. The range for this position may be modified at any time at our sole discretion. This base salary does not include additional bonus compensation and benefits.

Individual compensation packages are based on factors unique to each candidate, including job‑related skills, training, experience, qualifications, work location, and market conditions.

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