Heaven Hill Company
If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.
Brand Manager - Elijah Craig G&A Analyst Louisville, KY, US
4 days ago Requisition ID: 2000
This is an office based position with a base location in Louisville, KY.
What the Role Is The Brand Manager is responsible for strategy development, brand planning and marketing program development, including advertising, point of sale, public relations, new product development and packaging, for Elijah Craig. This position includes significant analysis of sales and industry data and is directly responsible for the brand marketing budget and tracking.
How You Will Spend Your Time?
Lead and manage strategy development and brand positioning for assigned brands, including assessment of target audience opportunities, pricing and new product development
Lead annual planning for each of the assigned brands, including analysis of past year performance and developing volume and profit forecasts and marketing plans for year ahead
Manage volume, profit and budget performance throughout the year, making plan adjustments as necessary
Work with outside agencies and internal creative services team to develop the tools necessary for executing the brand plans. This includes advertising and public relations strategies and plans, development of advertising campaigns, media schedules, sponsorships, sweepstakes, web design, digital activation and point of sale.
Work cross functionally with sales organization to develop pricing strategies, volume forecasts, trade spending budgets and to ensure successful implementation of programs
Work cross functionally with production organization to coordinate forecasting trends, new product development, and special packaging and package changes.
Initiate market research studies and analyze their findings
Coordinate and/or participate in major promotional activities, sponsorships and trade shows
#J-18808-Ljbffr
Brand Manager - Elijah Craig G&A Analyst Louisville, KY, US
4 days ago Requisition ID: 2000
This is an office based position with a base location in Louisville, KY.
What the Role Is The Brand Manager is responsible for strategy development, brand planning and marketing program development, including advertising, point of sale, public relations, new product development and packaging, for Elijah Craig. This position includes significant analysis of sales and industry data and is directly responsible for the brand marketing budget and tracking.
How You Will Spend Your Time?
Lead and manage strategy development and brand positioning for assigned brands, including assessment of target audience opportunities, pricing and new product development
Lead annual planning for each of the assigned brands, including analysis of past year performance and developing volume and profit forecasts and marketing plans for year ahead
Manage volume, profit and budget performance throughout the year, making plan adjustments as necessary
Work with outside agencies and internal creative services team to develop the tools necessary for executing the brand plans. This includes advertising and public relations strategies and plans, development of advertising campaigns, media schedules, sponsorships, sweepstakes, web design, digital activation and point of sale.
Work cross functionally with sales organization to develop pricing strategies, volume forecasts, trade spending budgets and to ensure successful implementation of programs
Work cross functionally with production organization to coordinate forecasting trends, new product development, and special packaging and package changes.
Initiate market research studies and analyze their findings
Coordinate and/or participate in major promotional activities, sponsorships and trade shows
#J-18808-Ljbffr