SalaryGuide
Director, Product Marketing, SMB Networking
SalaryGuide, Irvine, California, United States, 92713
Responsibilities
Product Positioning, Naming, and Messaging - Define clear, differentiated product positioning for TP-Link’s SMB networking and security solutions (switching, routers, gateways, and cameras). Product Positioning, Naming, and Messaging - Create messaging frameworks that translate technical capabilities into compelling value for IT professionals and business owners. Product Positioning, Naming, and Messaging - Ensure all content aligns with brand standards and market direction. Product Feature Prioritization and Content Creation - Partner with Product Management to prioritize key features and translate them into customer‑centric messaging. Product Feature Prioritization and Content Creation - Lead the creation of engaging product content, including product pages, whitepapers, solution briefs, case studies, and video assets. Product Feature Prioritization and Content Creation - Ensure accuracy, clarity, and alignment across all marketing materials. Brand Awareness, Consideration, and Conversion - Develop and execute marketing campaigns that build brand presence, strengthen market credibility, and drive demand. Brand Awareness, Consideration, and Conversion - Collaborate with Digital and Channel Marketing to ensure consistent messaging across advertising, media, and promotional programs. Requirements
8–10+ years of progressive experience in product marketing or integrated marketing within SMB networking, enterprise networking, or security technology sectors Proven track record driving GTM success, category positioning, and market share growth Deep understanding of channel marketing and B2B go‑to‑market models Strong storytelling and analytical skills with the ability to simplify technical content for diverse audiences Demonstrated leadership in managing teams and budgets with accountability for measurable business outcomes Bachelor’s degree in Marketing, Business, or a related field; MBA preferred Benefits
Fully paid medical, dental, and vision insurance (partial coverage for dependents) Contributions to 401k funds Over four weeks of PTO per year Bi‑annual pay increases Health and wellness benefits, including free gym membership Quarterly team‑building events
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Product Positioning, Naming, and Messaging - Define clear, differentiated product positioning for TP-Link’s SMB networking and security solutions (switching, routers, gateways, and cameras). Product Positioning, Naming, and Messaging - Create messaging frameworks that translate technical capabilities into compelling value for IT professionals and business owners. Product Positioning, Naming, and Messaging - Ensure all content aligns with brand standards and market direction. Product Feature Prioritization and Content Creation - Partner with Product Management to prioritize key features and translate them into customer‑centric messaging. Product Feature Prioritization and Content Creation - Lead the creation of engaging product content, including product pages, whitepapers, solution briefs, case studies, and video assets. Product Feature Prioritization and Content Creation - Ensure accuracy, clarity, and alignment across all marketing materials. Brand Awareness, Consideration, and Conversion - Develop and execute marketing campaigns that build brand presence, strengthen market credibility, and drive demand. Brand Awareness, Consideration, and Conversion - Collaborate with Digital and Channel Marketing to ensure consistent messaging across advertising, media, and promotional programs. Requirements
8–10+ years of progressive experience in product marketing or integrated marketing within SMB networking, enterprise networking, or security technology sectors Proven track record driving GTM success, category positioning, and market share growth Deep understanding of channel marketing and B2B go‑to‑market models Strong storytelling and analytical skills with the ability to simplify technical content for diverse audiences Demonstrated leadership in managing teams and budgets with accountability for measurable business outcomes Bachelor’s degree in Marketing, Business, or a related field; MBA preferred Benefits
Fully paid medical, dental, and vision insurance (partial coverage for dependents) Contributions to 401k funds Over four weeks of PTO per year Bi‑annual pay increases Health and wellness benefits, including free gym membership Quarterly team‑building events
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