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RoomsRelay

Director of Sales and Marketing

RoomsRelay, New York, New York, us, 10261

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Director of Sales and Marketing

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RoomsRelay

This range is provided by RoomsRelay. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $150,000.00/yr – $220,000.00/yr

Overview The Director of Sales & Marketing will oversee all aspects of the hotel’s commercial strategy across sales, marketing, digital, brand positioning, and revenue alignment. You’ll lead a strong team, collaborate with ownership and brand partners, and own performance across corporate, group, entertainment, leisure, and direct channels. This role is a key executive committee member with direct influence on the hotel’s success.

Key Responsibilities

Develop and execute the hotel’s holistic commercial plan aligned with revenue goals.

Lead a sales team responsible for corporate, group, transient, entertainment, and travel trade segments.

Build a proactive sales culture focused on new business generation, strategic account management, and measurable productivity.

Partner closely with Revenue Management to optimize pricing, forecasting, and market mix.

Lead digital strategy, content, social presence, and partnerships to strengthen the hotel’s brand and drive direct demand.

Oversee PR, creative agencies, and marketing vendors to enhance visibility in local and global feeder markets.

Ensure cohesive storytelling across all channels, from website to on‑property activation.

Outperform the comp set through targeted sales strategies, rapid‑response systems, and aggressive market‑share growth.

Optimize OTA, wholesale, corporate, group, and entertainment channels.

Expand NYC market penetration through relationships with agencies, corporate accounts, entertainment groups, and travel partners.

Coach team members with clear KPIs, weekly performance reviews, and quarterly goals.

Serve as a senior leader on the hotel’s executive committee with influence on operations and long‑range planning.

Present performance updates with clarity, confidence, and actionable insights.

Develop long‑term revenue roadmaps, budget plans, and comp‑set strategies.

Collaborate closely with ownership to ensure alignment on commercial priorities.

Qualifications & Experience

8–15+ years of progressive hotel sales experience.

Minimum 3–5 years as a Director of Sales & Marketing at a 300+ room NYC hotel or comparable major‑market property.

Strong track record of exceeding revenue targets and improving market share.

Experience with luxury, lifestyle, or high‑volume corporate hotels preferred.

Commercially savvy strategist with deep knowledge of NYC demand drivers.

Fast‑moving, data‑driven, and relentless in pursuit of revenue.

Strong leadership skills to elevate team performance and culture.

Excellent communication, negotiation, and relationship‑building skills.

Deep understanding of revenue management fundamentals and digital marketing.

Seniority level Director

Employment type Full‑time

Job function Sales, Marketing, and Management

Industries Hospitality and Accommodation and Food Services

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