Blackbaud
Principal Product Marketing Manager, Agents for Good
Blackbaud, Charleston, South Carolina, United States, 29408
Principal Product Marketing Manager, Agents for Good™
Join to apply for the
Principal Product Marketing Manager, Agents for Good™
role at
Blackbaud
Blackbaud is looking for a marketing leader to launch and grow our brand-new agentic AI solutions. This is a rare opportunity to operate with the energy and creativity of a startup inside an established public company focused on supporting the organizations, institutions and corporations that drive social impact. In this role, you will join Blackbaud’s Global Marketing COE and be responsible for the end‑to‑end GTM strategy and execution of six critical GTM functions.
Responsibilities
GTM Strategy: Analyze target market and opportunity; document market drivers to inform offer strategy; consult pillar leaders as they build, price and package offers to align with buyer preference within margin targets; evangelize product fit per market
Positioning & Packaging: Distill market themes and product capabilities into master messaging to communicate benefits across geographies and verticals; develop marketing assets to enhance our position at all stages of the funnel
Product & Offer Launch: Drive sales velocity and power customer success through education on product launches, offer value, buyer personas, market trends, and competitive differentiation; host biannual Product Update Briefings
Sales Enablement: Document key sales plays by selling segment; enable frontlines (vertical sales, success and renewals) on how to cultivate/sell opportunities within the designated segment; work with sales leadership, product management leadership, and the Marketing COE to represent solutions to influencers and partners
Customer Evidence: In partnership with product management and success, document critical outcomes delivered by product; drive creation of customer evidence collateral to influence purchase, adoption, usage, and retention as relevant across the customer lifecycle
Competitive Insights: Understand and communicate competitive differentiation at the product, solution, and company level; document opportunities to win against top competitors; arm sales and renewals teams to combat competitive threats
Experience and Skills
7+ years of Marketing experience within a growing Software‑as‑a‑Service (SaaS) organization
2+ years of experience critically engaging, presenting, and influencing executive audiences
Experience and a track record of driving adoption, growth, and results for an incubating product
Experience marketing an AI solution or achievement of certification in AI technology fundamentals
Mastery of go‑to‑market methodology and Product Marketing principles
Mastery in competitive market analysis
Demonstratable success in collaborating, managing expectations, and producing results in a matrixed organization and across internal teams
Exceptional ability to develop product content for non‑technical audiences; able to evaluate AI‑produced content for accuracy and edit for relevance
Excellent project management skills and proven ability to deliver on short and long‑term timeframes
Self‑starter, creative thinker, excellent listener, communicator, and influencer
Proficiency with Microsoft Teams, Copilot, Word, Excel and PowerPoint
Experience with Salesforce.com, Asana (or similar project‑management tool), Klue (or similar competitive intelligence tool, Gong (or similar opportunity‑tracking tool)
Benefits Include
Medical, dental, and vision insurance
Remote‑first workforce
401(k) program with employer match
Flexible paid time off
Generous parental leave
Volunteer for vacation
Opportunities to connect to build community and belonging
Pet insurance, legal and identity protection
Tuition reimbursement program
Blackbaud is a remote‑first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today.
Blackbaud is proud to be an equal‑opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, veteran status, or any other basis protected by federal, state, or local law.
To all recruitment agencies:
We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
Recruitment Fraudulent Alert:
Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at https://careers.blackbaud.com/us/en or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blackbaudrecruiting@blackbaud.com.
The starting base pay is $117,200.00 to $157,500.00. Blackbaud may pay more or less based on employee qualifications, market value, company finances, and other operational considerations.
Referrals increase your chances of interviewing at Blackbaud by 2x.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Software Development
#J-18808-Ljbffr
Principal Product Marketing Manager, Agents for Good™
role at
Blackbaud
Blackbaud is looking for a marketing leader to launch and grow our brand-new agentic AI solutions. This is a rare opportunity to operate with the energy and creativity of a startup inside an established public company focused on supporting the organizations, institutions and corporations that drive social impact. In this role, you will join Blackbaud’s Global Marketing COE and be responsible for the end‑to‑end GTM strategy and execution of six critical GTM functions.
Responsibilities
GTM Strategy: Analyze target market and opportunity; document market drivers to inform offer strategy; consult pillar leaders as they build, price and package offers to align with buyer preference within margin targets; evangelize product fit per market
Positioning & Packaging: Distill market themes and product capabilities into master messaging to communicate benefits across geographies and verticals; develop marketing assets to enhance our position at all stages of the funnel
Product & Offer Launch: Drive sales velocity and power customer success through education on product launches, offer value, buyer personas, market trends, and competitive differentiation; host biannual Product Update Briefings
Sales Enablement: Document key sales plays by selling segment; enable frontlines (vertical sales, success and renewals) on how to cultivate/sell opportunities within the designated segment; work with sales leadership, product management leadership, and the Marketing COE to represent solutions to influencers and partners
Customer Evidence: In partnership with product management and success, document critical outcomes delivered by product; drive creation of customer evidence collateral to influence purchase, adoption, usage, and retention as relevant across the customer lifecycle
Competitive Insights: Understand and communicate competitive differentiation at the product, solution, and company level; document opportunities to win against top competitors; arm sales and renewals teams to combat competitive threats
Experience and Skills
7+ years of Marketing experience within a growing Software‑as‑a‑Service (SaaS) organization
2+ years of experience critically engaging, presenting, and influencing executive audiences
Experience and a track record of driving adoption, growth, and results for an incubating product
Experience marketing an AI solution or achievement of certification in AI technology fundamentals
Mastery of go‑to‑market methodology and Product Marketing principles
Mastery in competitive market analysis
Demonstratable success in collaborating, managing expectations, and producing results in a matrixed organization and across internal teams
Exceptional ability to develop product content for non‑technical audiences; able to evaluate AI‑produced content for accuracy and edit for relevance
Excellent project management skills and proven ability to deliver on short and long‑term timeframes
Self‑starter, creative thinker, excellent listener, communicator, and influencer
Proficiency with Microsoft Teams, Copilot, Word, Excel and PowerPoint
Experience with Salesforce.com, Asana (or similar project‑management tool), Klue (or similar competitive intelligence tool, Gong (or similar opportunity‑tracking tool)
Benefits Include
Medical, dental, and vision insurance
Remote‑first workforce
401(k) program with employer match
Flexible paid time off
Generous parental leave
Volunteer for vacation
Opportunities to connect to build community and belonging
Pet insurance, legal and identity protection
Tuition reimbursement program
Blackbaud is a remote‑first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today.
Blackbaud is proud to be an equal‑opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, veteran status, or any other basis protected by federal, state, or local law.
To all recruitment agencies:
We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
Recruitment Fraudulent Alert:
Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at https://careers.blackbaud.com/us/en or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blackbaudrecruiting@blackbaud.com.
The starting base pay is $117,200.00 to $157,500.00. Blackbaud may pay more or less based on employee qualifications, market value, company finances, and other operational considerations.
Referrals increase your chances of interviewing at Blackbaud by 2x.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Software Development
#J-18808-Ljbffr