Outdoor Research
Join to apply for the
Ecommerce Manager
role at
Outdoor Research
Join to apply for the
Ecommerce Manager
role at
Outdoor Research
This range is provided by Outdoor Research. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $110,000.00/yr - $130,000.00/yr
Hybrid:
Three (3) in-office days to be determined
Compensation:
$110,000 - $130,000
Position Overview We are looking for a collaborative, KPIs-driven, data-informed Ecommerce Manager to shape our Direct to Consumer online store across US and Canadian markets. This role will own the overarching website strategy and execution, inclusive of day-to-day operations, promotional calendar, inventory forecasts, UI/UX, merchandising, development partner management, and CRO testing for the DTC storefront. In this role, you will help to develop, implement, track, and optimize the DTC sales strategy as it relates to the end-to-end website experience.
Outdoor Research is an omni-channel business that primarily sells products through our Wholesale channel and our own DTC site. This role will support the DTC piece of the business making sure our Shopify storefront provides a unique and elevated experience that matches the expectations of loyal and new customers. You will work collaboratively with Brand Marketing, Demand Planning, Product Development, and Wholesale team members to hone and drive forward the DTC strategy that supports our overarching business goals. The Ecommerce Manager will report to the Sr. Director of Direct to Consumer.
Key Responsibilities
Manage a small team of direct reports, overseeing the day-to-day functionality and operations of the Shopify website and ensuring an elevated shopping experience for every customer
Manage external Shopify agency partner for site development, CRO testing, and UI/UX improvements, setting their strategic priorities, delivery timeline, and oversight of project management
Own DTC product lifecycle from inventory forecast, to merchandising strategy, to catalog/feed health, to end of life closeout strategy
Actively monitor daily data flow between front-end, order management, vendor, and financial systems, and work cross-functionally to resolve any discrepancies and issues
Monitor order fulfillment KPIs continuously, working with the Warehouse and CS teams to improve fulfillment and delivery KPIs and ensure that customers’ requests/operational constraints are prioritized and resolved
Partner closely with DTC leadership team members on integrating email, content, merchandising, and promotion calendars to drive DTC business outcomes
Shape and execute promotional calendar laddering into DTC sales forecasts while preserving profitability
Manage and monitor P&L of the OR website and all the relevant KPIs for the DTC business (Traffic, CVR, Site Performance, Sales, Margin, AOV, LTV, CPO, CAC, etc.), identifying opportunities for cost and process savings, and continuously optimizing for better business outcomes
Support the Sr. Director of Direct to Consumer with annual, quarterly strategy and sales forecasts for the DTC business
Required Qualifications
Bachelor’s degree in marketing or related field
At least 4 -7 years’ experience across DTC, Digital, Growth Marketing, and/or Online Sales
Significant Shopify, Klaviyo, Google Merchant Center, and Google Analytics experience is required
Experience analyzing and reporting ecommerce data to identify trends and drive improvement of business results
A strong sense of customer centric retailing principles and the analytics of customer purchase behavior, merchandising, forecasting, and promotional strategy
Understanding of the technical setup of a Shopify storefront and a willingness to learn new technologies, systems, and plugin platforms
Strong technical background and ability to direct web design and web development projects
Experience identifying operational issues and recommending strategies to resolve problems
Excellent verbal and written communication skills with an ability to synthesize learnings into insights and action
Excellent organizational skills, with attention to detail and follow-through (Asana experience a plus)
Demonstrates a high level of resourcefulness, flexibility, and can‑do attitude
Action oriented professional that can exercise independent judgement and decision‑making
Outdoor Industry knowledge is desirable, as well as working knowledge and experience with other DTC martech such as Google Adwords, Meta Ads Manager, YouTube, SEO strategy and tools (Conductor or similar), Google Tag Manager, TikTok Ads Manager, Power BI, etc.
What We Bring to the Table
11 paid holidays each year and 3 floating holidays
PT/PSST
401k with discretionary company match
Bouldering wall and Gym
Employee interest groups including various sports activities
Medical insurance
Vision insurance
Disability insurance
Referrals increase your chances of interviewing at Outdoor Research by 2x
Get notified about new Ecommerce Manager jobs in
Seattle, WA .
#J-18808-Ljbffr
Ecommerce Manager
role at
Outdoor Research
Join to apply for the
Ecommerce Manager
role at
Outdoor Research
This range is provided by Outdoor Research. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $110,000.00/yr - $130,000.00/yr
Hybrid:
Three (3) in-office days to be determined
Compensation:
$110,000 - $130,000
Position Overview We are looking for a collaborative, KPIs-driven, data-informed Ecommerce Manager to shape our Direct to Consumer online store across US and Canadian markets. This role will own the overarching website strategy and execution, inclusive of day-to-day operations, promotional calendar, inventory forecasts, UI/UX, merchandising, development partner management, and CRO testing for the DTC storefront. In this role, you will help to develop, implement, track, and optimize the DTC sales strategy as it relates to the end-to-end website experience.
Outdoor Research is an omni-channel business that primarily sells products through our Wholesale channel and our own DTC site. This role will support the DTC piece of the business making sure our Shopify storefront provides a unique and elevated experience that matches the expectations of loyal and new customers. You will work collaboratively with Brand Marketing, Demand Planning, Product Development, and Wholesale team members to hone and drive forward the DTC strategy that supports our overarching business goals. The Ecommerce Manager will report to the Sr. Director of Direct to Consumer.
Key Responsibilities
Manage a small team of direct reports, overseeing the day-to-day functionality and operations of the Shopify website and ensuring an elevated shopping experience for every customer
Manage external Shopify agency partner for site development, CRO testing, and UI/UX improvements, setting their strategic priorities, delivery timeline, and oversight of project management
Own DTC product lifecycle from inventory forecast, to merchandising strategy, to catalog/feed health, to end of life closeout strategy
Actively monitor daily data flow between front-end, order management, vendor, and financial systems, and work cross-functionally to resolve any discrepancies and issues
Monitor order fulfillment KPIs continuously, working with the Warehouse and CS teams to improve fulfillment and delivery KPIs and ensure that customers’ requests/operational constraints are prioritized and resolved
Partner closely with DTC leadership team members on integrating email, content, merchandising, and promotion calendars to drive DTC business outcomes
Shape and execute promotional calendar laddering into DTC sales forecasts while preserving profitability
Manage and monitor P&L of the OR website and all the relevant KPIs for the DTC business (Traffic, CVR, Site Performance, Sales, Margin, AOV, LTV, CPO, CAC, etc.), identifying opportunities for cost and process savings, and continuously optimizing for better business outcomes
Support the Sr. Director of Direct to Consumer with annual, quarterly strategy and sales forecasts for the DTC business
Required Qualifications
Bachelor’s degree in marketing or related field
At least 4 -7 years’ experience across DTC, Digital, Growth Marketing, and/or Online Sales
Significant Shopify, Klaviyo, Google Merchant Center, and Google Analytics experience is required
Experience analyzing and reporting ecommerce data to identify trends and drive improvement of business results
A strong sense of customer centric retailing principles and the analytics of customer purchase behavior, merchandising, forecasting, and promotional strategy
Understanding of the technical setup of a Shopify storefront and a willingness to learn new technologies, systems, and plugin platforms
Strong technical background and ability to direct web design and web development projects
Experience identifying operational issues and recommending strategies to resolve problems
Excellent verbal and written communication skills with an ability to synthesize learnings into insights and action
Excellent organizational skills, with attention to detail and follow-through (Asana experience a plus)
Demonstrates a high level of resourcefulness, flexibility, and can‑do attitude
Action oriented professional that can exercise independent judgement and decision‑making
Outdoor Industry knowledge is desirable, as well as working knowledge and experience with other DTC martech such as Google Adwords, Meta Ads Manager, YouTube, SEO strategy and tools (Conductor or similar), Google Tag Manager, TikTok Ads Manager, Power BI, etc.
What We Bring to the Table
11 paid holidays each year and 3 floating holidays
PT/PSST
401k with discretionary company match
Bouldering wall and Gym
Employee interest groups including various sports activities
Medical insurance
Vision insurance
Disability insurance
Referrals increase your chances of interviewing at Outdoor Research by 2x
Get notified about new Ecommerce Manager jobs in
Seattle, WA .
#J-18808-Ljbffr