Air Apps
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User Acquisition Specialist
role at
Air Apps
About Air Apps At Air Apps, we believe in thinking bigger—and moving faster. We’re a family‑founded company on a mission to create the world’s first AI‑powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self‑funded while reaching over 100 million downloads worldwide.
The Role As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data‑driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.
Responsibilities
Develop and execute multi‑channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.
Requirements
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
Strong analytical, strategic thinking, and communication skills.
Benefits
Apple hardware ecosystem for work.
Annual bonus.
Medical insurance (including vision & dental).
Disability insurance – short and long term.
401(k) up to 4% contribution.
Air Conference – an opportunity to meet the team, collaborate, and grow together.
Transportation budget.
Free meals at the hub.
Gym membership.
Diversity & Inclusion At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI‑generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Interested? Apply now and help shape the future of digital experiences at Air Apps!
#J-18808-Ljbffr
User Acquisition Specialist
role at
Air Apps
About Air Apps At Air Apps, we believe in thinking bigger—and moving faster. We’re a family‑founded company on a mission to create the world’s first AI‑powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self‑funded while reaching over 100 million downloads worldwide.
The Role As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data‑driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.
Responsibilities
Develop and execute multi‑channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.
Requirements
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
Strong analytical, strategic thinking, and communication skills.
Benefits
Apple hardware ecosystem for work.
Annual bonus.
Medical insurance (including vision & dental).
Disability insurance – short and long term.
401(k) up to 4% contribution.
Air Conference – an opportunity to meet the team, collaborate, and grow together.
Transportation budget.
Free meals at the hub.
Gym membership.
Diversity & Inclusion At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI‑generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Interested? Apply now and help shape the future of digital experiences at Air Apps!
#J-18808-Ljbffr