Vice President of Marketing & Communications

Vice President of Marketing & Communications Role Overview The Vice President of Marketing and Communications is responsible for developing and executing an integrated marketing and communications strategy that drives revenue growth, increases brand awareness, and strengthens the company’s reputation. They oversee all marketing, communications, and brand activities, manage a lean but high‑impact team and budget, and serve as a key member of the leadership team.

Key Responsibilities

Define and own the overall marketing and communications strategy aligned to the company’s multi‑year growth plan and annual revenue targets

Develop and manage the marketing and communications budget, ensuring efficient allocation of limited resources to highest‑ROI initiatives

Lead brand positioning, messaging, and visual identity across website, sales materials, social, PR, and all customer touchpoints

Plan and oversee demand‑generation programs (digital, email, content, events, partnerships) that directly support client acquisition pipeline and sales

Own external communications, including PR, media relations, speaking opportunities, and reputation management

Oversee internal communications to keep employees informed, aligned, and engaged with strategy, performance, and culture

Use data and analytics to track campaign performance, pipeline impact, and brand metrics; present clear insights and recommendations to the President and leadership team

Build and manage a small in‑house team and external agencies/freelancers to extend capacity as needed

Partner closely with Sales, Production, and Finance to align go‑to‑market plans, pricing, launches, and forecasts

Monitor market trends, customer needs, and competitor activity to identify growth opportunities and refine positioning

Qualifications

10 years of progressive experience in marketing and/or communications, including leadership of teams and budgets; prior experience in a growth‑stage or small/mid‑size company strongly preferred

Proven track record designing and executing integrated marketing and communications programs that directly drive revenue and brand growth

Strong expertise in digital marketing (SEO, SEM, paid social, marketing automation, analytics) and content/storytelling

Excellent leadership, communication, and stakeholder‑management skills; comfortable presenting to executives, board, customers, and media

Bachelor’s or advanced degree in Marketing, Communications, Business or related field; preferred but not required

Skills, Knowledge, Qualifications & Experience

Strategic thinker who can move easily between long‑term vision and hands‑on execution in a resource‑constrained environment

Highly analytical and data‑driven, with the ability to build simple dashboards that link marketing activity to pipeline and revenue

Strong storyteller who can translate complex offerings into clear, compelling messages for different audiences

Builder mindset: able to design processes, playbooks, and team structure appropriate for a small organization, with scalability in mind

Collaborative, low‑ego leader who can influence cross‑functionally and coach both specialists and generalists

DEI We are committed to creating a diverse environment and we are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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