MoneyLion
Sr Director of Monetization and Brand Engagement
MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world‑class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, personalization; and shortening the distance to an informed action.
In our go‑to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace – including our full‑fledged suite of features to save, borrow, spend, and invest – seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI‑backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.
About The Role In this role, you will drive growth across MoneyLion.com while also partnering with the Web Product team to maximize users into our mobile app and logged‑in experience. You will shape large‑scale, emotionally resonant campaigns with leading publishers and strategic partnerships while leading a high‑performing team to deliver real business impact across revenue and profitability goals. You’re both a results‑focused leader and a strategist—able to leverage the intangible power of brand while utilizing our Engine marketplace financial offers and native partner ads to drive value through data and business results. This role is ideal for a marketing leader who has scaled brand campaigns at the national level, secured senior stakeholder buy‑in, and transformed brand marketing into a high‑ROI revenue engine.
Key Responsibilities
Lead the Revenue Ops team to maximize value to our audience while achieving revenue goals (revenue per user – RPU)
Lead the Integrated Marketing team on branded and partner sponsorships and initiatives driving large audiences and revenue.
Lead the monetization team balancing user value and revenue on MoneyLion.com
Directly designing, negotiating, pitching and leading tentpole activations that fuel brand fame (e.g. Beast Games‑style campaigns) while tying directly to KPIs like awareness, engagement, lift, and acquisition (revenue) partnering with the BI and Analytics team.
Partner with Content and Audience teams in development and execution across media, creator, influencer, experiential, and digital marketing.
Share your best practices and successful strategies with brand leaders at other Gen Digital family companies such as Norton and LifeLock.
Lead and mentor a team of revenue ops and marketers and cross‑functional collaborators.
Inspire high performance through structured goal setting, creative freedom, and clarity of purpose.
You Are
A seasoned brand leader with 10–15+ years of experience in consumer marketing, brand strategy, or integrated campaigns.
Able to operate at executive altitude—comfortable in the boardroom, trusted by product, revenue, and growth leaders.
A creative‑meets‑analytical thinker who sees brand as both a business tool and an emotional driver, with a bias to data‑driven strategies and revenue modelling.
A proven builder of high‑impact brand campaigns that delivered measurable business results.
Passionate about shaping culture, shifting perception, and helping consumers feel more in control of their financial lives.
Compensation
Estimated Salary Range: $250,000 – $300,000 base
Bonus and/or equity may be offered based on experience
On‑Site NYC
What We Value We value
growth‑minded
and
collaborative
people with high
learning agility
who embody our core values of
teamwork, customer‑first
and
innovation . Every member of the MoneyLion Team is passionate about fintech and ready to give 100% in helping us achieve our mission.
Working At MoneyLion
Competitive salary packages
Comprehensive medical, dental, vision and life insurance benefits
Wellness perks
Paid parental leave
Generous Paid Time Off
Learning and Development resources
Flexible working hours
MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.
#J-18808-Ljbffr
In our go‑to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace – including our full‑fledged suite of features to save, borrow, spend, and invest – seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI‑backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.
About The Role In this role, you will drive growth across MoneyLion.com while also partnering with the Web Product team to maximize users into our mobile app and logged‑in experience. You will shape large‑scale, emotionally resonant campaigns with leading publishers and strategic partnerships while leading a high‑performing team to deliver real business impact across revenue and profitability goals. You’re both a results‑focused leader and a strategist—able to leverage the intangible power of brand while utilizing our Engine marketplace financial offers and native partner ads to drive value through data and business results. This role is ideal for a marketing leader who has scaled brand campaigns at the national level, secured senior stakeholder buy‑in, and transformed brand marketing into a high‑ROI revenue engine.
Key Responsibilities
Lead the Revenue Ops team to maximize value to our audience while achieving revenue goals (revenue per user – RPU)
Lead the Integrated Marketing team on branded and partner sponsorships and initiatives driving large audiences and revenue.
Lead the monetization team balancing user value and revenue on MoneyLion.com
Directly designing, negotiating, pitching and leading tentpole activations that fuel brand fame (e.g. Beast Games‑style campaigns) while tying directly to KPIs like awareness, engagement, lift, and acquisition (revenue) partnering with the BI and Analytics team.
Partner with Content and Audience teams in development and execution across media, creator, influencer, experiential, and digital marketing.
Share your best practices and successful strategies with brand leaders at other Gen Digital family companies such as Norton and LifeLock.
Lead and mentor a team of revenue ops and marketers and cross‑functional collaborators.
Inspire high performance through structured goal setting, creative freedom, and clarity of purpose.
You Are
A seasoned brand leader with 10–15+ years of experience in consumer marketing, brand strategy, or integrated campaigns.
Able to operate at executive altitude—comfortable in the boardroom, trusted by product, revenue, and growth leaders.
A creative‑meets‑analytical thinker who sees brand as both a business tool and an emotional driver, with a bias to data‑driven strategies and revenue modelling.
A proven builder of high‑impact brand campaigns that delivered measurable business results.
Passionate about shaping culture, shifting perception, and helping consumers feel more in control of their financial lives.
Compensation
Estimated Salary Range: $250,000 – $300,000 base
Bonus and/or equity may be offered based on experience
On‑Site NYC
What We Value We value
growth‑minded
and
collaborative
people with high
learning agility
who embody our core values of
teamwork, customer‑first
and
innovation . Every member of the MoneyLion Team is passionate about fintech and ready to give 100% in helping us achieve our mission.
Working At MoneyLion
Competitive salary packages
Comprehensive medical, dental, vision and life insurance benefits
Wellness perks
Paid parental leave
Generous Paid Time Off
Learning and Development resources
Flexible working hours
MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.
#J-18808-Ljbffr