Hearts & Science
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
The Associate Director plays a key role as a day-to-day lead for development of plans, executing digital buys, ensuring pacing and performance are optimized, client interaction, working with internal teams and leading the team responsible for digital activation. Ensuring that the Digital Activation Process is used correctly across the area of responsibility is a critical focus of this job.
A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms is a must.
Responsibilities
Bring proactivity and leadership to the clients and the team
Provide excellent client service by being responsive, accountable and detail oriented
Build sound strategic frameworks that ladder up to client business goals
Set the tone and strategic direction of the team; built around growth and application of learnings
Understand and direct multiple user touch points that can influence creative and messaging strategies
Own consumer insights and inspire tactical representations of strong, clear media strategies
Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.
Oversee campaign creation and implementation and direct the day-to-day operations of the activation team
Effectively manage budget
Lead and provide inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms
Manage the daily, weekly, monthly, quarterly client conversations related to digital media
Work side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
Oversee billing and reconciliation process
Implement Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
Qualifications
5+ years of experience in media planning and expert knowledge of digital buying, hands‑on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus
Experience managing media teams and client relationships
Experience working with large data sets and understanding of methodologies for evaluating data
Ability to self‑manage, juggle multiple priorities, and pay strong attention to details
Excellent communication skills, ability to distill key ideas for non‑digitally centric teams
Proven ability to work with and influence cross‑functional teams
Strong knowledge of MS Excel and ability to coach others in shortcuts
Working knowledge of 3rd party verification tools, including IAS
Hands‑on experience with campaign workflow tools, including Prisma
Compensation Range $70,000 - $125,000 USD
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job‑related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Advertising and Marketing
Industries Marketing Services
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Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
The Associate Director plays a key role as a day-to-day lead for development of plans, executing digital buys, ensuring pacing and performance are optimized, client interaction, working with internal teams and leading the team responsible for digital activation. Ensuring that the Digital Activation Process is used correctly across the area of responsibility is a critical focus of this job.
A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms is a must.
Responsibilities
Bring proactivity and leadership to the clients and the team
Provide excellent client service by being responsive, accountable and detail oriented
Build sound strategic frameworks that ladder up to client business goals
Set the tone and strategic direction of the team; built around growth and application of learnings
Understand and direct multiple user touch points that can influence creative and messaging strategies
Own consumer insights and inspire tactical representations of strong, clear media strategies
Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.
Oversee campaign creation and implementation and direct the day-to-day operations of the activation team
Effectively manage budget
Lead and provide inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms
Manage the daily, weekly, monthly, quarterly client conversations related to digital media
Work side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
Oversee billing and reconciliation process
Implement Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
Qualifications
5+ years of experience in media planning and expert knowledge of digital buying, hands‑on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus
Experience managing media teams and client relationships
Experience working with large data sets and understanding of methodologies for evaluating data
Ability to self‑manage, juggle multiple priorities, and pay strong attention to details
Excellent communication skills, ability to distill key ideas for non‑digitally centric teams
Proven ability to work with and influence cross‑functional teams
Strong knowledge of MS Excel and ability to coach others in shortcuts
Working knowledge of 3rd party verification tools, including IAS
Hands‑on experience with campaign workflow tools, including Prisma
Compensation Range $70,000 - $125,000 USD
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job‑related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Advertising and Marketing
Industries Marketing Services
#J-18808-Ljbffr