SOREL
Site Optimization Manager – SOREL
This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in‑office requirement may be adjusted at the discretion of the company.
About The Position The SOREL North America eCommerce team defines, develops, and delivers a best‑in‑class consumer experience for SOREL.com and SORELFOOTWEAR.ca consumers to increase consumer affinity, drive engagement, and ultimately drive sales. Through merchandising, marketing, site operations, technology, and analytics, we collaborate to exceed consumer expectations at every touchpoint of the eCommerce channel.
This position will have full ownership of the optimization strategy for SOREL.com and SORELFOOTWEAR.ca across A/B/multivariate testing, personalization, site search, SEO, and UI/UX.
The SOREL Site Optimization Manager is a critical piece of the long‑term growth strategy for SOREL.com and SORELFOOTWEAR.ca. The person is part of the site operations team and has a seat at the table for making short‑ and long‑term decisions that significantly impact the brand and business. This role reports to the Director, eCommerce North America.
How You Will Make a Difference
Lead the development and execution of strategic optimization plans to improve website conversion efficiency, drive revenue, and uncover opportunities to enhance the customer journey on SOREL.com and SORELFOOTWEAR.ca.
Develop a deep understanding of the SOREL consumer through data, insights, and cross‑functional partnerships (Analytics, Marketing, Merchandising, Creative). Leverage those insights to inform site strategy.
Partner with analytics to establish a clear measurement framework, define critical metrics, track and analyze performance across site landing pages and tools, generate data‑driven hypotheses that advise strategies, and develop an ongoing site content calendar & experimentation roadmap aligned to short‑ and long‑term opportunities.
Lead agency/vendor relationships related to areas of responsibility.
You Are
An online shopper, familiar with creating best practices for online experiences.
A team player who enjoys and thrives in a cross‑collaborative organization.
A change agent – comfortable working within ambiguity and pivoting strategically based on performance.
A sharp, critical thinker with effective problem‑solving skills.
Adept at inspiring others across the organization and thrives in a dynamic, fast‑paced, high‑growth environment.
An exceptional communicator (written & verbal) with the ability to express ideas and influence cross‑functionally at all levels.
You Have
Bachelor's Degree with preference for concentration in advertising, marketing, business administration, eCommerce, and/or communications.
8+ years’ experience of progressive responsibilities leading web strategy and conversion optimization initiatives within B2C/DTC retail and/or a consumer brand.
Experience using data and insights to inform requirements, ideas, and strategies with hands‑on experience with web tools including CMS (SFCC, Adobe Experience Manager), A/B testing tools (Monetate, Dynamic Yield, Optimizely), site analytics (Adobe Analytics, Google Analytics), and other business intelligence tools (Power BI).
Well‑versed in the technical aspects of running a website: UX, SEO, domain management, HTML/CSS/JavaScript.
Adept at leading hypothesis‑driven A/B tests, experiment design, and running experiments at scale.
Adaptable in a fast‑paced, deadline‑oriented environment with the ability to manage multiple competing priorities and a strong sense of urgency. Experience influencing senior leadership and quantifying results for consumption by various levels within the business.
Proven ability to work within a high‑performing team.
This job description is not meant to be an all‑inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Equal Employment Opportunity Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
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About The Position The SOREL North America eCommerce team defines, develops, and delivers a best‑in‑class consumer experience for SOREL.com and SORELFOOTWEAR.ca consumers to increase consumer affinity, drive engagement, and ultimately drive sales. Through merchandising, marketing, site operations, technology, and analytics, we collaborate to exceed consumer expectations at every touchpoint of the eCommerce channel.
This position will have full ownership of the optimization strategy for SOREL.com and SORELFOOTWEAR.ca across A/B/multivariate testing, personalization, site search, SEO, and UI/UX.
The SOREL Site Optimization Manager is a critical piece of the long‑term growth strategy for SOREL.com and SORELFOOTWEAR.ca. The person is part of the site operations team and has a seat at the table for making short‑ and long‑term decisions that significantly impact the brand and business. This role reports to the Director, eCommerce North America.
How You Will Make a Difference
Lead the development and execution of strategic optimization plans to improve website conversion efficiency, drive revenue, and uncover opportunities to enhance the customer journey on SOREL.com and SORELFOOTWEAR.ca.
Develop a deep understanding of the SOREL consumer through data, insights, and cross‑functional partnerships (Analytics, Marketing, Merchandising, Creative). Leverage those insights to inform site strategy.
Partner with analytics to establish a clear measurement framework, define critical metrics, track and analyze performance across site landing pages and tools, generate data‑driven hypotheses that advise strategies, and develop an ongoing site content calendar & experimentation roadmap aligned to short‑ and long‑term opportunities.
Lead agency/vendor relationships related to areas of responsibility.
You Are
An online shopper, familiar with creating best practices for online experiences.
A team player who enjoys and thrives in a cross‑collaborative organization.
A change agent – comfortable working within ambiguity and pivoting strategically based on performance.
A sharp, critical thinker with effective problem‑solving skills.
Adept at inspiring others across the organization and thrives in a dynamic, fast‑paced, high‑growth environment.
An exceptional communicator (written & verbal) with the ability to express ideas and influence cross‑functionally at all levels.
You Have
Bachelor's Degree with preference for concentration in advertising, marketing, business administration, eCommerce, and/or communications.
8+ years’ experience of progressive responsibilities leading web strategy and conversion optimization initiatives within B2C/DTC retail and/or a consumer brand.
Experience using data and insights to inform requirements, ideas, and strategies with hands‑on experience with web tools including CMS (SFCC, Adobe Experience Manager), A/B testing tools (Monetate, Dynamic Yield, Optimizely), site analytics (Adobe Analytics, Google Analytics), and other business intelligence tools (Power BI).
Well‑versed in the technical aspects of running a website: UX, SEO, domain management, HTML/CSS/JavaScript.
Adept at leading hypothesis‑driven A/B tests, experiment design, and running experiments at scale.
Adaptable in a fast‑paced, deadline‑oriented environment with the ability to manage multiple competing priorities and a strong sense of urgency. Experience influencing senior leadership and quantifying results for consumption by various levels within the business.
Proven ability to work within a high‑performing team.
This job description is not meant to be an all‑inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Equal Employment Opportunity Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
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