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Binance

Head of Central Data Analytics

Binance, Peru, Illinois, United States, 61354

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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

Lead and mentor a team of

data analysts

and

business intelligence

specialists to deliver high-impact

data insights

and

market intelligence

reports.

Integrate with the business units, develop a deep understanding of the landscape and the competition, contribute to product designs, optimisation and growth.

Conduct in-depth

market trends and competitor analysis

to identify growth opportunities and competitive positioning.

Analyze

user behavior ,

conversion funnels , and retention patterns to recommend optimization strategies.

Design, implement, and conduct

A/B testing

to validate product and marketing hypotheses.

Partner with Business Units, Product, Big Data, Marketing, and Finance to address growth and operational gaps through

data-driven decision-making .

Develop and maintain

BI dashboards

and

data visualization

tools to communicate trends and insights effectively.

Oversee the

data analytics

lifecycle, ensuring data accuracy, governance, and actionable insights delivery.

Drive adoption of

advanced analytics

methods including

predictive analytics ,

quantitative analysis , and

statistical modeling .

Requirements

Bachelor’s or Master’s degree in

Data Science ,

Statistics ,

Economics ,

Business Analytics , or related field.

10+ years of experience in

data analytics ,

business intelligence , or

data science , with at least 2 years in a leadership role.

Proven experience in the

crypto , fintech, or e-commerce sectors.

Strong proficiency in SQL, Python/R, and

data visualization

tools (e.g., Tableau, Power BI, Looker).

Hands-on experience with

AB testing , product optimisation, user acquisition, and

conversion rate optimization (CRO) .

Demonstrated expertise in

market intelligence

and

user insights

for business growth.

Exceptional communication skills and ability to translate complex data into clear business recommendations.

Preferred Qualifications

Knowledge of

machine learning

techniques and applications in the crypto/fintech sector.

Familiarity with blockchain analytics tools and crypto market data platforms.

Experience in designing and scaling

analytics and optimization

frameworks for high-growth businesses.

Why Binance

Shape the future with the world’s leading blockchain ecosystem

Collaborate with world-class talent in a user-centric global organization with a flat structure

Tackle unique, fast-paced projects with autonomy in an innovative environment

Thrive in a results-driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our

Candidate Privacy Notice .

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