GoMacro
Why join GoMacro
GoMacro is driven by The GoMacro Way, built on authenticity, generosity, and compassion for people and the planet. We operate with integrity, create with passion, and conduct ourselves with humility. We seek growth‑minded people who thrive on challenges, teamwork, and leadership at every level. Join a team where everyone is heard, valued, and empowered to influence positive change locally and globally.
Company Story During her 2003 battle with cancer, co‑founder Amelia Kirchoff created the first MacroBar® recipe on a Wisconsin family farm. Over the years she and daughter co‑founder Jola spread the power of a balanced, plant‑based lifestyle through GoMacro’s healthy MacroBars, which are now available nationwide. Today, the company lives by the values of Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. Our mission is to inspire a healthy body, sharp mind, and bold spirit while doing meaningful work.
Position Description We are seeking a proven, talented, and passionate Innovation Associate Manager (IAM) to lead new product line innovation projects. The IAM will collaborate directly with the cross‑functional innovation team, report to the Senior Director of Innovation, and contribute to consumer insights and brand vision. This role is ideal for a mission‑led company that values sustainability, employee well‑being, and impactful products.
Primary Responsibilities
Innovation Strategy & Pipeline : Lead the development of GoMacro’s new product line vision and pipeline strategy, driving analysis, research, and executive alignment.
Project Leadership : Oversee end‑to‑end innovation projects—from charter to post‑launch evaluation—ensuring execution, timely delivery, and strong in‑market performance.
Consumer Insights & Testing : Guide consumer testing and experimentation to refine concepts and deliver insight‑driven solutions that resonate with consumers.
Cross‑Functional Collaboration : Partner closely with project managers and the cross‑functional team to harness collective expertise and bring new ideas to life.
Budget & Timeline Management : Track and manage project budgets and timelines to ensure efficiency and accountability.
Brand & Consumer Strategy : Contribute to advancing GoMacro’s brand vision and deepen consumer understanding to inform strategic decision‑making.
Requirements
Innovation Leadership
(4+ years): Proven success launching new product innovation initiatives; challenge status quo; creative, curious, agile, and persistent; strong communication and cross‑functional leadership.
Strategic & Analytical Thinking : Assess brands, markets, and consumer trends to identify growth opportunities; collaborate with finance and sales to build business cases, P&L, and volume forecasts; manage projects through a stage‑gate process.
Consumer‑Centric Innovation : Deep understanding of consumer insights; skilled in agile, iterative testing; conceptualize, prototype, and develop products to market‑ready solutions.
Operational Excellence : Demonstrated project and budget management skills with accountability to timelines and deliverables.
Education & Experience
Bachelor’s degree in entrepreneurship, marketing, strategy, product design, or related field; MBA or other relevant graduate degree preferred.
Background in food and beverage (preferred) and health and wellness industry experience welcomed.
Experience working with premium, lifestyle brands and understanding premium vs. mainstream brand strategies.
Travel
Up to 10% of time may be required.
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Company Story During her 2003 battle with cancer, co‑founder Amelia Kirchoff created the first MacroBar® recipe on a Wisconsin family farm. Over the years she and daughter co‑founder Jola spread the power of a balanced, plant‑based lifestyle through GoMacro’s healthy MacroBars, which are now available nationwide. Today, the company lives by the values of Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. Our mission is to inspire a healthy body, sharp mind, and bold spirit while doing meaningful work.
Position Description We are seeking a proven, talented, and passionate Innovation Associate Manager (IAM) to lead new product line innovation projects. The IAM will collaborate directly with the cross‑functional innovation team, report to the Senior Director of Innovation, and contribute to consumer insights and brand vision. This role is ideal for a mission‑led company that values sustainability, employee well‑being, and impactful products.
Primary Responsibilities
Innovation Strategy & Pipeline : Lead the development of GoMacro’s new product line vision and pipeline strategy, driving analysis, research, and executive alignment.
Project Leadership : Oversee end‑to‑end innovation projects—from charter to post‑launch evaluation—ensuring execution, timely delivery, and strong in‑market performance.
Consumer Insights & Testing : Guide consumer testing and experimentation to refine concepts and deliver insight‑driven solutions that resonate with consumers.
Cross‑Functional Collaboration : Partner closely with project managers and the cross‑functional team to harness collective expertise and bring new ideas to life.
Budget & Timeline Management : Track and manage project budgets and timelines to ensure efficiency and accountability.
Brand & Consumer Strategy : Contribute to advancing GoMacro’s brand vision and deepen consumer understanding to inform strategic decision‑making.
Requirements
Innovation Leadership
(4+ years): Proven success launching new product innovation initiatives; challenge status quo; creative, curious, agile, and persistent; strong communication and cross‑functional leadership.
Strategic & Analytical Thinking : Assess brands, markets, and consumer trends to identify growth opportunities; collaborate with finance and sales to build business cases, P&L, and volume forecasts; manage projects through a stage‑gate process.
Consumer‑Centric Innovation : Deep understanding of consumer insights; skilled in agile, iterative testing; conceptualize, prototype, and develop products to market‑ready solutions.
Operational Excellence : Demonstrated project and budget management skills with accountability to timelines and deliverables.
Education & Experience
Bachelor’s degree in entrepreneurship, marketing, strategy, product design, or related field; MBA or other relevant graduate degree preferred.
Background in food and beverage (preferred) and health and wellness industry experience welcomed.
Experience working with premium, lifestyle brands and understanding premium vs. mainstream brand strategies.
Travel
Up to 10% of time may be required.
#J-18808-Ljbffr