BD (Tissuemed Ltd)
Senior Director, Downstream Marketing, US Region
BD (Tissuemed Ltd), Franklin Lakes, New Jersey, us, 07417
Senior Director, Downstream Marketing, US Region
Join to apply for the
Senior Director, Downstream Marketing, US Region
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BD (Tissuemed Ltd) BD is one of the largest global medical technology companies. Advancing the world of health™ is our Purpose. We innovate from design to marketing of billions of MedTech products annually, turning the impossible into transformative solutions. Overview
The Senior Director, Downstream Marketing, US Region, is a pivotal leadership role within the Pharmacy Automation business. Reporting to the VP, Global Downstream Marketing, this position leads the development and execution of the downstream marketing strategy for the US region, driving commercial growth, market differentiation, and digital transformation. The role is based in Durham, NC, 3 days per week. Key Responsibilities
Develop and Execute Regional Market Strategy
Craft and communicate a customer‑facing vision for Pharmacy Automation across all segments: Retail, Closed Door, Long Term Care Pharmacy, Health Systems, National Accounts, and the Department of Defense. Identify and prioritize growth opportunities and align priorities with regional healthcare trends, regulatory requirements, and customer needs. Ensure quality lead generation to drive commercial success for sales teams. Partner closely with Sales, Upstream Marketing, Commercial Operations, and Customer Service. Go‑to‑Market Execution
Design and lead a holistic omnichannel marketing strategy that blends high‑quality lead generation with advanced technologies (AI, virtual and augmented reality). Plan, organize, and execute participation in industry trade shows and events to enhance brand visibility and generate leads. Lead product launches and oversee the full product lifecycle, ensuring sustained market relevance and profitability. Provide sales enablement tools, collateral, and resources to Sales and Commercial Operations. Portfolio Positioning and Differentiation
Define compelling value propositions addressing clinical, operational, and financial benefits. Create evidence‑based market segmentation for focused sales force activity. Maintain consistent messaging and differentiation in a competitive landscape. Execute the BD Pharmacy Automation brand strategy for Parata and Rowa and develop annual marketing plans aligned with strategic objectives and stakeholders. Support the US Regional Annual Strategic Review process. Pricing Execution & Promotions
Lead pricing strategy development and promotional activities to maximize commercial success and market differentiation. Validate launch pricing and campaigns to drive rapid adoption and profitability. Monitor pricing effectiveness and adjust for competitive landscape changes. Market Intelligence and Insights
Generate market insights on customer voice, competitive intelligence, and emerging trends. Translate insights into actionable strategies for product development and marketing execution. Disseminate market intelligence to inform strategic decisions and drive innovation. Team Leadership and Development
Build and mentor a high‑performing regional marketing team. Foster a culture of innovation, agility, and accountability. Act as a change agent driving the growth of the world’s largest Pharmacy Automation business. Key Performance Indicators (KPIs)
Revenue growth across the Pharmacy Automation portfolio in the US. Marketing Qualified Lead creation and conversion to sales opportunities. Increased market share in strategic US segments. Timely product launches. Campaign ROI and cost‑per‑lead effectiveness. Enhanced customer engagement, satisfaction, and Net Promoter Score (NPS). Leadership effectiveness measured by team engagement and cross‑functional alignment. Qualifications
Bachelor’s degree in marketing, business, science, engineering, or related field (MBA preferred). 10+ years of product marketing experience, with capital equipment or healthcare technology experience strongly preferred. Proven record of successful commercial product launches. Strong analytical, written, and verbal communication skills. Hands‑on experience with digital marketing campaign execution. Understanding of automation platforms highly desirable. Demonstrated ability to lead and inspire teams in a fast‑paced, matrixed environment. Strategic acumen balancing high‑level planning and operational execution. Exceptional relationship‑building and influencing skills across all organizational levels. Willingness to travel up to 40% domestically. Why Join Us?
A career at BD values your opinions and contributions, encouraging authenticity and accountability. You will learn and work alongside inspirational leaders in an inclusive, growth‑centered culture, with opportunities to shape BD’s trajectory and leave a lasting legacy. Join us to reinvent the future of health and make the world a better place. Explore more about BD at
https://bd.com/careers Salary Range : $168,900.00 – $304,000.00 USD Annual Seniority Level
Director Employment Type
Full‑time Job Function
Marketing and Sales Industry
Medical Equipment Manufacturing
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Join to apply for the
Senior Director, Downstream Marketing, US Region
role at
BD (Tissuemed Ltd) BD is one of the largest global medical technology companies. Advancing the world of health™ is our Purpose. We innovate from design to marketing of billions of MedTech products annually, turning the impossible into transformative solutions. Overview
The Senior Director, Downstream Marketing, US Region, is a pivotal leadership role within the Pharmacy Automation business. Reporting to the VP, Global Downstream Marketing, this position leads the development and execution of the downstream marketing strategy for the US region, driving commercial growth, market differentiation, and digital transformation. The role is based in Durham, NC, 3 days per week. Key Responsibilities
Develop and Execute Regional Market Strategy
Craft and communicate a customer‑facing vision for Pharmacy Automation across all segments: Retail, Closed Door, Long Term Care Pharmacy, Health Systems, National Accounts, and the Department of Defense. Identify and prioritize growth opportunities and align priorities with regional healthcare trends, regulatory requirements, and customer needs. Ensure quality lead generation to drive commercial success for sales teams. Partner closely with Sales, Upstream Marketing, Commercial Operations, and Customer Service. Go‑to‑Market Execution
Design and lead a holistic omnichannel marketing strategy that blends high‑quality lead generation with advanced technologies (AI, virtual and augmented reality). Plan, organize, and execute participation in industry trade shows and events to enhance brand visibility and generate leads. Lead product launches and oversee the full product lifecycle, ensuring sustained market relevance and profitability. Provide sales enablement tools, collateral, and resources to Sales and Commercial Operations. Portfolio Positioning and Differentiation
Define compelling value propositions addressing clinical, operational, and financial benefits. Create evidence‑based market segmentation for focused sales force activity. Maintain consistent messaging and differentiation in a competitive landscape. Execute the BD Pharmacy Automation brand strategy for Parata and Rowa and develop annual marketing plans aligned with strategic objectives and stakeholders. Support the US Regional Annual Strategic Review process. Pricing Execution & Promotions
Lead pricing strategy development and promotional activities to maximize commercial success and market differentiation. Validate launch pricing and campaigns to drive rapid adoption and profitability. Monitor pricing effectiveness and adjust for competitive landscape changes. Market Intelligence and Insights
Generate market insights on customer voice, competitive intelligence, and emerging trends. Translate insights into actionable strategies for product development and marketing execution. Disseminate market intelligence to inform strategic decisions and drive innovation. Team Leadership and Development
Build and mentor a high‑performing regional marketing team. Foster a culture of innovation, agility, and accountability. Act as a change agent driving the growth of the world’s largest Pharmacy Automation business. Key Performance Indicators (KPIs)
Revenue growth across the Pharmacy Automation portfolio in the US. Marketing Qualified Lead creation and conversion to sales opportunities. Increased market share in strategic US segments. Timely product launches. Campaign ROI and cost‑per‑lead effectiveness. Enhanced customer engagement, satisfaction, and Net Promoter Score (NPS). Leadership effectiveness measured by team engagement and cross‑functional alignment. Qualifications
Bachelor’s degree in marketing, business, science, engineering, or related field (MBA preferred). 10+ years of product marketing experience, with capital equipment or healthcare technology experience strongly preferred. Proven record of successful commercial product launches. Strong analytical, written, and verbal communication skills. Hands‑on experience with digital marketing campaign execution. Understanding of automation platforms highly desirable. Demonstrated ability to lead and inspire teams in a fast‑paced, matrixed environment. Strategic acumen balancing high‑level planning and operational execution. Exceptional relationship‑building and influencing skills across all organizational levels. Willingness to travel up to 40% domestically. Why Join Us?
A career at BD values your opinions and contributions, encouraging authenticity and accountability. You will learn and work alongside inspirational leaders in an inclusive, growth‑centered culture, with opportunities to shape BD’s trajectory and leave a lasting legacy. Join us to reinvent the future of health and make the world a better place. Explore more about BD at
https://bd.com/careers Salary Range : $168,900.00 – $304,000.00 USD Annual Seniority Level
Director Employment Type
Full‑time Job Function
Marketing and Sales Industry
Medical Equipment Manufacturing
#J-18808-Ljbffr