Boston Legacy FC
Digital Marketing Manager
Boston Legacy FC is a new professional women’s soccer team set to begin play in the National Women’s Soccer League in 2026. The club is building a championship‑caliber organization on and off the pitch and seeks entrepreneurial team members to help shape its future.
About the Role We are seeking a
Digital Marketing Manager
to oversee the club’s full digital ecosystem—including website, mobile app, match‑day digital systems, and fan‑facing content infrastructure. This role combines product ownership, CMS management, technical execution, QA, and cross‑functional coordination to ensure a seamless, accurate, and engaging fan experience every day and especially on match day.
Key Responsibilities
Own day‑to‑day management of the club’s website, mobile app, and other digital properties.
Maintain the product roadmap with engineering, marketing, and operations teams.
Manage integrations between key systems (ticketing, CRM, Shopify, push‑notification platforms, analytics tools).
Plan, test, and execute new feature launches, enhancements, and CMS capabilities.
Monitor platform performance (errors, load times, drop‑offs) and coordinate resolution with internal and external partners.
Manage and publish daily content across the website and app, including schedules, promotions, maps, FAQs, alerts, and match‑day information.
Build and update pages in Shopify and the app’s CMS, ensuring offline‑ready content for match‑day operations.
Draft, segment, and schedule app push notifications; maintain delivery rules and targeting logic.
Uphold brand and accessibility standards across all digital channels.
Perform full QA for all publishes—validating copy, formatting, image specifications, HTML/CSS adjustments, UTMs, accessibility tags, forms, and ticketing flows.
Review and troubleshoot HTML/CSS structures within CMS templates to ensure layout consistency.
Test digital journeys regularly (ticket purchase, parking, mobile wallet, maps, stadium policies) to ensure accuracy and uptime.
Maintain documentation of digital standards, workflows, and technical requirements.
Provide weekend and match‑day support, updating schedules and pages in real time.
Publish urgent changes (gates, weather, parking, delays, etc.) with accuracy and calm under pressure.
Coordinate with Communications, Operations, and Sporting staff for timely and consistent updates across platforms.
Support the planning and implementation of the club’s SMS program, contributing platform expertise, best practices, and workflow design.
Assist in onboarding new digital tools, integrations, and partners as the club scales.
Participate in special projects, feature rollouts, and digital innovation initiatives.
Qualifications
Basic‑to‑intermediate knowledge of HTML and CSS.
Hands‑on experience with a web CMS (Shopify, Contentful, WordPress, Webflow, or equivalent).
Experience with mobile app CMS tools and push‑notification systems.
Strong QA skills and obsessive attention to detail.
Ability to work weekends, evenings, and match days as part of regular responsibilities.
Strong collaboration across departments and ability to balance multiple simultaneous priorities.
Experience in sports, live events, entertainment, or high‑tempo operational environments (preferred).
Familiarity with accessible content standards (WCAG, alt text, semantic HTML).
Comfort with ticketing or fan‑experience platforms (SeatGeek, Ticketmaster, FEVO, etc.).
Working knowledge of analytics tools (GA4, GTM, Amplitude, Mixpanel, etc.).
Self‑starter who thrives in a build‑from‑scratch environment.
Calm under pressure and adaptable to rapid changes on match days.
Detail‑oriented, structured, and committed to accuracy and high‑quality execution.
Strong communicator who enjoys coordination and problem‑solving across teams.
Why Join Us? You’ll be part of a founding team creating a legacy—literally. Boston Legacy FC is more than a soccer club; it’s a movement. We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world.
Equal Employment Opportunity Statement Boston Legacy FC is proud to be an equal‑opportunity employer. We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered. We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic. If you require a reasonable accommodation during any part of the hiring process, please let us know. We’re happy to support you.
Compensation 90,000 – 110,000 USD per year (Boston, MA)
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About the Role We are seeking a
Digital Marketing Manager
to oversee the club’s full digital ecosystem—including website, mobile app, match‑day digital systems, and fan‑facing content infrastructure. This role combines product ownership, CMS management, technical execution, QA, and cross‑functional coordination to ensure a seamless, accurate, and engaging fan experience every day and especially on match day.
Key Responsibilities
Own day‑to‑day management of the club’s website, mobile app, and other digital properties.
Maintain the product roadmap with engineering, marketing, and operations teams.
Manage integrations between key systems (ticketing, CRM, Shopify, push‑notification platforms, analytics tools).
Plan, test, and execute new feature launches, enhancements, and CMS capabilities.
Monitor platform performance (errors, load times, drop‑offs) and coordinate resolution with internal and external partners.
Manage and publish daily content across the website and app, including schedules, promotions, maps, FAQs, alerts, and match‑day information.
Build and update pages in Shopify and the app’s CMS, ensuring offline‑ready content for match‑day operations.
Draft, segment, and schedule app push notifications; maintain delivery rules and targeting logic.
Uphold brand and accessibility standards across all digital channels.
Perform full QA for all publishes—validating copy, formatting, image specifications, HTML/CSS adjustments, UTMs, accessibility tags, forms, and ticketing flows.
Review and troubleshoot HTML/CSS structures within CMS templates to ensure layout consistency.
Test digital journeys regularly (ticket purchase, parking, mobile wallet, maps, stadium policies) to ensure accuracy and uptime.
Maintain documentation of digital standards, workflows, and technical requirements.
Provide weekend and match‑day support, updating schedules and pages in real time.
Publish urgent changes (gates, weather, parking, delays, etc.) with accuracy and calm under pressure.
Coordinate with Communications, Operations, and Sporting staff for timely and consistent updates across platforms.
Support the planning and implementation of the club’s SMS program, contributing platform expertise, best practices, and workflow design.
Assist in onboarding new digital tools, integrations, and partners as the club scales.
Participate in special projects, feature rollouts, and digital innovation initiatives.
Qualifications
Basic‑to‑intermediate knowledge of HTML and CSS.
Hands‑on experience with a web CMS (Shopify, Contentful, WordPress, Webflow, or equivalent).
Experience with mobile app CMS tools and push‑notification systems.
Strong QA skills and obsessive attention to detail.
Ability to work weekends, evenings, and match days as part of regular responsibilities.
Strong collaboration across departments and ability to balance multiple simultaneous priorities.
Experience in sports, live events, entertainment, or high‑tempo operational environments (preferred).
Familiarity with accessible content standards (WCAG, alt text, semantic HTML).
Comfort with ticketing or fan‑experience platforms (SeatGeek, Ticketmaster, FEVO, etc.).
Working knowledge of analytics tools (GA4, GTM, Amplitude, Mixpanel, etc.).
Self‑starter who thrives in a build‑from‑scratch environment.
Calm under pressure and adaptable to rapid changes on match days.
Detail‑oriented, structured, and committed to accuracy and high‑quality execution.
Strong communicator who enjoys coordination and problem‑solving across teams.
Why Join Us? You’ll be part of a founding team creating a legacy—literally. Boston Legacy FC is more than a soccer club; it’s a movement. We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world.
Equal Employment Opportunity Statement Boston Legacy FC is proud to be an equal‑opportunity employer. We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered. We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic. If you require a reasonable accommodation during any part of the hiring process, please let us know. We’re happy to support you.
Compensation 90,000 – 110,000 USD per year (Boston, MA)
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