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Salesforce

Senior Director - Software Engineering

Salesforce, Bellevue, Washington, us, 98009

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About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all.

Senior Director of Engineering, Unified Automation & Activations This pivotal leader will shape and execute the strategic vision for the next generation of automation and agents that power our Salesforce Marketing and Sales Go-To-Market (GTM) teams. The role involves leading and motivating a high-performing engineering organization responsible for building and operating massively scalable, mission-critical transaction platforms that leverage our internal Salesforce Data 360 instance to drive automation and AI at scale for response management, lead management, campaign management and the development of a next-generation pipeline decision engine.

Role Responsibilities

Deliver Technical Solution to meet Product Vision: Partner with Product Management to translate product design into the technical solution that unlock business value and lead the engineering teams to deliver for the unified automation and activation team on the Salesforce ecosystem.

Develop and Manage High-Scale Applications: Own the design, operation, and reliability of massively scalable automation and transactional platforms, ensuring seamless and performant execution of core systems like response management, campaign management, and other mission-critical applications.

Drive Next-Generation Decisioning: Lead engineering development of a next-generation decision engine for Marketing and Sales pipeline, leveraging AI, ML models and signals from Data 360 to optimize GTM strategies autonomously and instantly.

Lead and Grow High Performing Engineering Team: Mentor and grow a large engineering organization, cultivating a high-velocity culture defined by technical excellence, ownership, and professional growth.

Champion Technical Excellence: Champion engineering best practices, operational excellence, and agile methodologies with a specific focus on the Salesforce platform and cloud-scale systems.

Drive Cross-Functional Alignment: Collaborate closely with Product Management, Architects, other Engineering teams, and business stakeholders to translate GTM and business demands into shippable code that delivers measurable value for internal stakeholders.

Manage Complex Project Execution: Drive successful execution of complex technical projects across multiple scrum teams, ensuring timely delivery of high-quality tooling and services that meet business objectives.

Drive Engineering Operational Excellence: Define and implement scalable processes, metrics and best practices across engineering teams in partnership with other engineering leaders, including CI/CD automation, system monitoring, incident management and governance to maintain high-quality, resilient platforms.

Minimum Requirements

12+ years of intense experience in software engineering, with 5+ years in a Director or Senior Director role leading large-scale, enterprise-level organizations.

Experience leading managers and senior technical leads, with an overall span of control of 30+ engineers across several cross-functional teams.

Hands‑on background in designing and delivering large-scale, production‑grade services using Java/Node JS.

Deep technical mastery of the Salesforce Platform ecosystem, including Flow, Heroku, Mulesoft, and APEX.

Deep technical mastery in Data Engineering, Analytics, or massive‑scale SaaS platforms, ideally with experience working with a centralized data instance like Data 360.

Extensive experience building, scaling, and maintaining complex enterprise automation or ML/AI products that operate 24x7.

Proven experience driving Agile and/or Lean methodologies across engineering teams.

Exceptional executive communication and storytelling skills.

Demonstrated ability to define and drive Engineering Operational Excellence, including metrics, automation frameworks, reliability practices, CI/CD standards and governance.

Experience driving the strategy and execution for a technical product or platform.

Proven ability to work effectively in a dynamic environment and manage competing priorities.

Bachelor’s or Master’s degree in Computer Science, Engineering or a related field (or equivalent practical experience).

Preferred Requirements

Direct experience with marketing technology, sales enablement platforms, lead management, campaign optimization, or cross-channel attribution.

Experience building and scaling marketing applications, including lead management, campaign management, and customer engagement platforms.

Hands‑on or leadership exposure to Generative AI, Autonomous Agents, and MLOps in a high‑velocity, production environment.

Expertise in cloud‑native architectures (AWS, GCP, or Azure) and modern data lake/warehouse technologies.

Proven record of building and shipping products that use machine learning or LLMs to enhance user experiences.

Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to shape the future — and redefine what’s possible — for yourself, for AI, and the world.

Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. We assess every candidate on merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. The policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits and everything in between. Compensation is determined by location, role, knowledge, skills and experience. Certain roles may be eligible for incentive compensation, equity and benefits. Salesforce offers a variety of benefits including time off, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k) and an employee stock purchasing program. More details are available at https://www.salesforcebenefits.com. For Washington-based roles the base salary range is $230,700 to $351,800. For California-based roles the base salary range is $251,900 to $384,100.

Benefits Salesforce offers a wide range of benefits including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. Visit https://www.salesforcebenefits.com for more details.

Referral Program Referrals increase your chances of interviewing at Salesforce by 2x.

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