Color
Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician‑led multidisciplinary care across all 50 states. Our innovative, guideline‑based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at‑home cancer screening diagnostics. Using technology‑driven, patient‑centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer.
How You’ll Contribute
Partner closely within marketing organization and cross‑functional partners to build and execute playbooks that plan, execute and launch marketing campaigns and extract value from each opportunity – be they strategic conferences, regional events, membership organizations, and channel and industry partners.
Partner with cross‑functional stakeholders to understand program needs; plan and implement cross‑channel digital and physical marketing strategies for health plan partners, consultant partners and customer communication.
Continually test and learn from lead generation efforts to optimize marketing programs with data‑driven decisions.
Communicate program recommendations and results to key stakeholders, including executive leadership.
Stay ahead of trends in demand generation and account‑based marketing, applying insights to shape innovative, high‑impact marketing programs.
Our Ideal Candidate Will Have
Bachelor’s degree in marketing, business, communications or related field.
6‑8 years experience working in B2B marketing; some or all within a healthcare, health‑tech, or health‑adjacent organization.
Experience with health plan marketing (to/with).
Experience in marketing to employer benefit arena (employer and consultant ecosystem).
Experience planning and launching successful enterprise B2B marketing programs, including one‑to‑one, one‑to‑few and one‑to‑many campaigns.
Excellent verbal and written communication skills.
Strong planning and project‑management skills.
Data‑driven mindset and ability to assess the impact of all marketing activities.
Attention to detail and ability to follow‑through.
Proven success working in a fast‑paced, collaborative environment with the ability to pivot and problem‑solve.
Proven ability to build relationships with several cross‑functional stakeholders, including Marketing, Sales, Revenue Operations, and Customer Success.
Familiarity with the sales cycle and how to build programs to acquire, nurture, and accelerate growth.
Proficiency in creating landing pages, executing email campaigns, and utilizing Marketo.
What We Offer
Competitive salary.
✨ Comprehensive medical, dental, vision, life, and disability benefits.
401k match.
Monthly phone and wifi stipend for employees, annual ergonomic stipend.
Generous vacation policy, paid holidays and company‑wide recharge days.
Equal paid parental leave for birthing and non‑birthing parents.
Free cancer screening and prevention resources for employees and their adult dependents.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Project Management and Information Technology
Industries
Hospitals and Health Care
Base Salary Range:
$100,000‑130,000. The actual base pay is dependent upon many factors, such as work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.
Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.
Referrals increase your chances of interviewing at Color by 2x.
#J-18808-Ljbffr
How You’ll Contribute
Partner closely within marketing organization and cross‑functional partners to build and execute playbooks that plan, execute and launch marketing campaigns and extract value from each opportunity – be they strategic conferences, regional events, membership organizations, and channel and industry partners.
Partner with cross‑functional stakeholders to understand program needs; plan and implement cross‑channel digital and physical marketing strategies for health plan partners, consultant partners and customer communication.
Continually test and learn from lead generation efforts to optimize marketing programs with data‑driven decisions.
Communicate program recommendations and results to key stakeholders, including executive leadership.
Stay ahead of trends in demand generation and account‑based marketing, applying insights to shape innovative, high‑impact marketing programs.
Our Ideal Candidate Will Have
Bachelor’s degree in marketing, business, communications or related field.
6‑8 years experience working in B2B marketing; some or all within a healthcare, health‑tech, or health‑adjacent organization.
Experience with health plan marketing (to/with).
Experience in marketing to employer benefit arena (employer and consultant ecosystem).
Experience planning and launching successful enterprise B2B marketing programs, including one‑to‑one, one‑to‑few and one‑to‑many campaigns.
Excellent verbal and written communication skills.
Strong planning and project‑management skills.
Data‑driven mindset and ability to assess the impact of all marketing activities.
Attention to detail and ability to follow‑through.
Proven success working in a fast‑paced, collaborative environment with the ability to pivot and problem‑solve.
Proven ability to build relationships with several cross‑functional stakeholders, including Marketing, Sales, Revenue Operations, and Customer Success.
Familiarity with the sales cycle and how to build programs to acquire, nurture, and accelerate growth.
Proficiency in creating landing pages, executing email campaigns, and utilizing Marketo.
What We Offer
Competitive salary.
✨ Comprehensive medical, dental, vision, life, and disability benefits.
401k match.
Monthly phone and wifi stipend for employees, annual ergonomic stipend.
Generous vacation policy, paid holidays and company‑wide recharge days.
Equal paid parental leave for birthing and non‑birthing parents.
Free cancer screening and prevention resources for employees and their adult dependents.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Project Management and Information Technology
Industries
Hospitals and Health Care
Base Salary Range:
$100,000‑130,000. The actual base pay is dependent upon many factors, such as work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.
Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.
Referrals increase your chances of interviewing at Color by 2x.
#J-18808-Ljbffr