PRA Business Events
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Sales Director, Production Services
role at
PRA Business Events
This is a hybrid role with a combination of working from home, traveling, and working in office.
PRA is the market‑leading business event management firm, delivering unique experiences that move hearts, minds and businesses forward. Blending Passion, Reach and Authenticity, PRA works collaboratively with clients to craft creative, multi‑sensory attendee journeys to leave a lasting impression.
Primary Responsibilities
Revenue Generation & Sales Execution
Target Attainment: Meet or exceed aggressive annual sales goals and revenue targets for Production Services.
Proactive Prospecting: Proactively identify and build relationships with new clients, soliciting strategic events that require high‑value creative, production, and digital solutions.
Account Strategy: Work collaboratively with the PRA Global Sales team to identify strategic accounts with high potential for adopting Production Services solutions within new and existing events.
Sales Leadership: Lead the qualifying process for potential opportunities, collaborating closely with technical producers to develop appropriate solutions that effectively meet client objectives and budget requirements.
Proposal Management: Facilitate and drive efforts in collaboration with the internal team to develop, refine, and deliver compelling proposals and pitches to secure specific opportunities.
Market Engagement & Networking
Client Network: Maintain a disciplined and extensive professional network, leveraging existing relationships to generate immediate access to new business and referral sources.
Market Presence: Actively identify and attend targeted industry and networking events to build relationships with global account clients and acquire new logos for the PRA brand.
Service Expertise: Comprehensively present PRA’s Production Services capabilities to prospective clients, acting as the subject matter expert in the sales process.
Holistic Approach: Remain mindful of the full suite of PRA service opportunities and refer appropriate opportunities to the Global Sales Team, while maintaining the majority focus on selling Production Services solutions.
Reporting & Strategic Input
Pipeline Management: Maintain and produce accurate pipeline and sales reports as needed for accurate forecasting and review with key stakeholders.
CRM Discipline: Track all sales activity, action steps, projections, and results diligently within Salesforce.
Competitive Intelligence: Track competitor information and market trends to provide input that refines PRA’s competitive advantage and distinction within the industry.
Strategic Input: Provide valuable input on the Production Service LOB’s sales and marketing plan, ensuring optimal allocation of resources.
Team Collaboration: Work comfortably within a cross‑functional team environment, leading the sales process from initial pitch through proposal development and seamless transition to the delivery team.
Qualifications
Experience: Minimum of 7+ years of successful, direct sales experience, specifically within the creative, event production, or Audio/Visual (A/V) industry.
Education: Bachelor’s Degree or equivalent relevant professional experience.
Client Roster: Must possess an existing, transferable roster of client relationships, anchored in personal relationships with client representatives who would provide immediate access to new business or serve as a referral source.
Must be able to travel frequently by way of air, rail, vehicle, or other modality as required.
Compensation $130,000‑$160,000 base with commission plan. Additional compensation may be available for senior‑level candidates.
Benefits Medical Insurance, Dental Insurance, Vision Insurance, 401(k) with Company Match, Short‑term and Long‑term Disability Insurance, Life Insurance, Employee Assistance Program, Paid Vacation Time and Paid Holidays, Paid Sick Time, Parental Leave, Pet Insurance, Flexible Spending Accounts, and others.
Corporate and Incentive Program Planning Capabilities Creative Event Design + Production; Local Excursions; Tours; Teambuilding; Offsite Events; Dine Arounds; Digital + Hybrid Programming; Health + Safety Logistics; CSR + Giveback Initiatives; Sustainable Planning Services; Transportation Logistics; Staffing; Content Creation; Graphic Design + Branding; Gifting.
Internally, we have a robust sustainability and social impact program that includes initiatives around carbon reduction, pushing towards zero waste, supporting the American Forest Foundation and PACT‑USA, working with our supply chain to ensure we have sustainable and diverse suppliers for client events, and focusing on equity, diversity and inclusion.
Follow PRA on social @PRABusinessEvents and visit www.pra.com for more information.
#J-18808-Ljbffr
Sales Director, Production Services
role at
PRA Business Events
This is a hybrid role with a combination of working from home, traveling, and working in office.
PRA is the market‑leading business event management firm, delivering unique experiences that move hearts, minds and businesses forward. Blending Passion, Reach and Authenticity, PRA works collaboratively with clients to craft creative, multi‑sensory attendee journeys to leave a lasting impression.
Primary Responsibilities
Revenue Generation & Sales Execution
Target Attainment: Meet or exceed aggressive annual sales goals and revenue targets for Production Services.
Proactive Prospecting: Proactively identify and build relationships with new clients, soliciting strategic events that require high‑value creative, production, and digital solutions.
Account Strategy: Work collaboratively with the PRA Global Sales team to identify strategic accounts with high potential for adopting Production Services solutions within new and existing events.
Sales Leadership: Lead the qualifying process for potential opportunities, collaborating closely with technical producers to develop appropriate solutions that effectively meet client objectives and budget requirements.
Proposal Management: Facilitate and drive efforts in collaboration with the internal team to develop, refine, and deliver compelling proposals and pitches to secure specific opportunities.
Market Engagement & Networking
Client Network: Maintain a disciplined and extensive professional network, leveraging existing relationships to generate immediate access to new business and referral sources.
Market Presence: Actively identify and attend targeted industry and networking events to build relationships with global account clients and acquire new logos for the PRA brand.
Service Expertise: Comprehensively present PRA’s Production Services capabilities to prospective clients, acting as the subject matter expert in the sales process.
Holistic Approach: Remain mindful of the full suite of PRA service opportunities and refer appropriate opportunities to the Global Sales Team, while maintaining the majority focus on selling Production Services solutions.
Reporting & Strategic Input
Pipeline Management: Maintain and produce accurate pipeline and sales reports as needed for accurate forecasting and review with key stakeholders.
CRM Discipline: Track all sales activity, action steps, projections, and results diligently within Salesforce.
Competitive Intelligence: Track competitor information and market trends to provide input that refines PRA’s competitive advantage and distinction within the industry.
Strategic Input: Provide valuable input on the Production Service LOB’s sales and marketing plan, ensuring optimal allocation of resources.
Team Collaboration: Work comfortably within a cross‑functional team environment, leading the sales process from initial pitch through proposal development and seamless transition to the delivery team.
Qualifications
Experience: Minimum of 7+ years of successful, direct sales experience, specifically within the creative, event production, or Audio/Visual (A/V) industry.
Education: Bachelor’s Degree or equivalent relevant professional experience.
Client Roster: Must possess an existing, transferable roster of client relationships, anchored in personal relationships with client representatives who would provide immediate access to new business or serve as a referral source.
Must be able to travel frequently by way of air, rail, vehicle, or other modality as required.
Compensation $130,000‑$160,000 base with commission plan. Additional compensation may be available for senior‑level candidates.
Benefits Medical Insurance, Dental Insurance, Vision Insurance, 401(k) with Company Match, Short‑term and Long‑term Disability Insurance, Life Insurance, Employee Assistance Program, Paid Vacation Time and Paid Holidays, Paid Sick Time, Parental Leave, Pet Insurance, Flexible Spending Accounts, and others.
Corporate and Incentive Program Planning Capabilities Creative Event Design + Production; Local Excursions; Tours; Teambuilding; Offsite Events; Dine Arounds; Digital + Hybrid Programming; Health + Safety Logistics; CSR + Giveback Initiatives; Sustainable Planning Services; Transportation Logistics; Staffing; Content Creation; Graphic Design + Branding; Gifting.
Internally, we have a robust sustainability and social impact program that includes initiatives around carbon reduction, pushing towards zero waste, supporting the American Forest Foundation and PACT‑USA, working with our supply chain to ensure we have sustainable and diverse suppliers for client events, and focusing on equity, diversity and inclusion.
Follow PRA on social @PRABusinessEvents and visit www.pra.com for more information.
#J-18808-Ljbffr