Kraken
Building the Future of Crypto
Krakenites are a world‑class team united by a desire to unlock the potential of crypto and blockchain technology.
What makes us different? Kraken is a mission‑focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
The team The Lead Product Marketing Manager – Inky will drive and execute the product marketing strategy for Kraken’s Inky trading app, influencing product development and shaping consumer marketing strategies.
The opportunity
GTM Strategy & Execution: Lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products.
Campaign Leadership: Own the full end‑to‑end campaign management process across channels (email, social, influencer, display, ATL).
Lifecycle Marketing: Optimize the customer journey, deploying engagement strategies that maximize LTV and retention.
Product Positioning & Messaging: Translate complex financial products into compelling, easy‑to‑understand value propositions.
Cross‑Functional Collaboration: Work closely with product managers, growth teams, design, analytics, and executive leadership.
Performance Measurement: Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements.
Thought Leadership: Champion customer insights to inform product roadmaps and marketing initiatives.
Skills You Should HODL
6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, futures, options).
Strong crypto expertise and passion, with a deep understanding of market trends, user behavior, and the evolving regulatory landscape.
Familiarity with building and maintaining successful influencer programs within crypto.
Proven ability to drive growth strategies from end‑to‑end for multi‑matrixed products across different phases of the product lifecycle.
A data‑driven marketer, leveraging insights to optimize campaigns and improve performance.
Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market.
Experience leading cross‑functional teams and working within complex, fast‑paced environments.
Strong communication and stakeholder management skills, with the ability to secure buy‑in at all levels.
Entrepreneurial mindset, comfortable operating in a high‑growth, dynamic setting.
Nice to haves
Prior experience driving 0‑1 and 1‑N product marketing strategies is a plus.
Stay in the know Follow us on Twitter • Learn on the Kraken Blog • Connect on LinkedIn • Candidate Privacy Notice
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Additional Information The job is accepting ongoing applications and there is no application deadline.
Applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit.
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind.
#J-18808-Ljbffr
What makes us different? Kraken is a mission‑focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
The team The Lead Product Marketing Manager – Inky will drive and execute the product marketing strategy for Kraken’s Inky trading app, influencing product development and shaping consumer marketing strategies.
The opportunity
GTM Strategy & Execution: Lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products.
Campaign Leadership: Own the full end‑to‑end campaign management process across channels (email, social, influencer, display, ATL).
Lifecycle Marketing: Optimize the customer journey, deploying engagement strategies that maximize LTV and retention.
Product Positioning & Messaging: Translate complex financial products into compelling, easy‑to‑understand value propositions.
Cross‑Functional Collaboration: Work closely with product managers, growth teams, design, analytics, and executive leadership.
Performance Measurement: Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements.
Thought Leadership: Champion customer insights to inform product roadmaps and marketing initiatives.
Skills You Should HODL
6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, futures, options).
Strong crypto expertise and passion, with a deep understanding of market trends, user behavior, and the evolving regulatory landscape.
Familiarity with building and maintaining successful influencer programs within crypto.
Proven ability to drive growth strategies from end‑to‑end for multi‑matrixed products across different phases of the product lifecycle.
A data‑driven marketer, leveraging insights to optimize campaigns and improve performance.
Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market.
Experience leading cross‑functional teams and working within complex, fast‑paced environments.
Strong communication and stakeholder management skills, with the ability to secure buy‑in at all levels.
Entrepreneurial mindset, comfortable operating in a high‑growth, dynamic setting.
Nice to haves
Prior experience driving 0‑1 and 1‑N product marketing strategies is a plus.
Stay in the know Follow us on Twitter • Learn on the Kraken Blog • Connect on LinkedIn • Candidate Privacy Notice
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Additional Information The job is accepting ongoing applications and there is no application deadline.
Applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit.
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind.
#J-18808-Ljbffr