Corin Group
Corin are recruiting for a Director of Capital Sales to be based in the Southeast or Midwest region. This role will focus on executing Corin’s pre‑ and post‑sales engagement with the intended purpose of customer acquisition of our robotic platforms and affiliated products and services. You will collaborate closely with the commercial teams to establish pricing, sales, engagement, and service for surgeons within hospitals and ASCs (Ambulatory Surgical Centers) with 95 % in the US orthopedic market.
This role’s primary strategic objective is to forge the commercial pathway for Corin’s newest technology, Apollo, as we pursue significant growth with this best‑in‑class system delivering to the orthopedic market in the US.
Key responsibilities
Identify, qualify, and cultivate new sales opportunities for our technology products and effectively manage leads generated by all commercial teams
Drive a cross‑functional team in executing the sales cycle, as well as post‑installation and training activities at customer sites
Partner with internal design team, marketing, and surgeon design teams within the US market
Collaborate with the US National Accounts Manager to penetrate sales and structure pricing strategies with orthopedic institutions (Hospitals, IDNs, GPOs and ASCs)
Develop and maintain outstanding relationships with Corin’s prospective and base customers, and leverage relationships to drive recurring sales cycles for robotic products and services
Coordinate with operations and deployment team based in Raynham, MA to ensure delivery and implementation of new systems as needed by customers
Drive partnership with marketing and sales managers to build the strategies and selling tools that allow significant growth of our technology products
Work with finance and customer service teams to ensure ROI and proper documentation is in order
Define and engage proper use of corporate resources to drive success. This may include use of KOLs educational events
Maintain a commitment to providing an exceptional experience for Corin’s surgeons
Assist Sales AVPs and RSMs in identifying and penetrating technology opportunities within their territories
Effectively partner with marketing and sales to build and promote Corin’s visibility as the technology leader in the market
Collect key competitive information and ensure that knowledge drives both sales effectiveness and development of Corin business
Ideal qualifications > Bachelor’s Degree required, Master’s or MBA strongly preferred
10 + years sales experience in surgical or medical capital sales selling to the C‑suite of hospitals and ASCs
Orthopedic device industry sales experience, specifically arthroplasty technology products
Proven experience in selling technology and establishing new markets
Demonstrated track record of consistently exceeding quota in capital sales
Ability to interact intelligently and credibly with surgeons expecting technology as the future tool in orthopedics
Persuasive in translating benefits of product into economic value to health care providers with financial based selling tools
Ability to translate strategy into tactical and actionable plans
Excellent listening skills, including the ability to identify and isolate customers, along with excellent written and oral communication skills
Strong relationship building and influencing skills
Demonstrated leadership skills in managing multiple projects successfully
Must be able to define problems, collect necessary information, establish facts, conduct appropriate diligence as needed, draw conclusions, and take appropriate action
Understanding of financial models relating the ASC program
Microsoft Office, Teams, Excel, and various and specialized software
Ability and willingness to travel up to 65 % of the time domestically
The base range is $140 – 165 k with a variable comp package on top. The specific pay offered may be influenced by a variety of factors, including the candidate’s experience, education, and skill set. This position is also eligible for a variable comp package on top.
Seniority level Director
Employment type Full‑time
Industries Medical Equipment Manufacturing
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This role’s primary strategic objective is to forge the commercial pathway for Corin’s newest technology, Apollo, as we pursue significant growth with this best‑in‑class system delivering to the orthopedic market in the US.
Key responsibilities
Identify, qualify, and cultivate new sales opportunities for our technology products and effectively manage leads generated by all commercial teams
Drive a cross‑functional team in executing the sales cycle, as well as post‑installation and training activities at customer sites
Partner with internal design team, marketing, and surgeon design teams within the US market
Collaborate with the US National Accounts Manager to penetrate sales and structure pricing strategies with orthopedic institutions (Hospitals, IDNs, GPOs and ASCs)
Develop and maintain outstanding relationships with Corin’s prospective and base customers, and leverage relationships to drive recurring sales cycles for robotic products and services
Coordinate with operations and deployment team based in Raynham, MA to ensure delivery and implementation of new systems as needed by customers
Drive partnership with marketing and sales managers to build the strategies and selling tools that allow significant growth of our technology products
Work with finance and customer service teams to ensure ROI and proper documentation is in order
Define and engage proper use of corporate resources to drive success. This may include use of KOLs educational events
Maintain a commitment to providing an exceptional experience for Corin’s surgeons
Assist Sales AVPs and RSMs in identifying and penetrating technology opportunities within their territories
Effectively partner with marketing and sales to build and promote Corin’s visibility as the technology leader in the market
Collect key competitive information and ensure that knowledge drives both sales effectiveness and development of Corin business
Ideal qualifications > Bachelor’s Degree required, Master’s or MBA strongly preferred
10 + years sales experience in surgical or medical capital sales selling to the C‑suite of hospitals and ASCs
Orthopedic device industry sales experience, specifically arthroplasty technology products
Proven experience in selling technology and establishing new markets
Demonstrated track record of consistently exceeding quota in capital sales
Ability to interact intelligently and credibly with surgeons expecting technology as the future tool in orthopedics
Persuasive in translating benefits of product into economic value to health care providers with financial based selling tools
Ability to translate strategy into tactical and actionable plans
Excellent listening skills, including the ability to identify and isolate customers, along with excellent written and oral communication skills
Strong relationship building and influencing skills
Demonstrated leadership skills in managing multiple projects successfully
Must be able to define problems, collect necessary information, establish facts, conduct appropriate diligence as needed, draw conclusions, and take appropriate action
Understanding of financial models relating the ASC program
Microsoft Office, Teams, Excel, and various and specialized software
Ability and willingness to travel up to 65 % of the time domestically
The base range is $140 – 165 k with a variable comp package on top. The specific pay offered may be influenced by a variety of factors, including the candidate’s experience, education, and skill set. This position is also eligible for a variable comp package on top.
Seniority level Director
Employment type Full‑time
Industries Medical Equipment Manufacturing
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