Fetch ?
Our Opportunity
Fetch Package is strategically expanding its marketing team! We’re looking for a talented, passionate, and resourceful Senior Product Marketing Manager (SPMM) to develop and execute strategies for go-to-market (GTM) of our four distinct resident services. As Fetch Package expands and diversifies its multifamily services stack, we need a strategic marketer to tell our story and drive understanding of our UVPs. As the lead for these new growth initiatives, you own the narrative, the positioning, and the GTM playbook for new verticals at Fetch.
This is an individual contributor role where you'll be the roll‑up‑your‑sleeves kind of contributor with strong analytical and problem‑solving skills. You'll be responsible for driving projects forward across multiple product lines for yourself as well as collaborating closely with cross‑functional teams throughout the process. You’ll partner closely with product management, the revenue organization, and vertical‑specific business units.
This is a fast‑paced startup environment, and on day one, you’ll need to jump into work eagerly. An effective SPMM will immediately begin tactical work to achieve short‑term project progress while also working on strategy and planning to continue that success long‑term. Every day will feel different, with product‑specific challenges to solve. Fetch has a massive year of growth ahead of us in 2026 and new service verticals are at the tip of the spear.
What you’ll do:
Clearly identify and define target customer personas, ICPs, unique value propositions, and optimal messaging frameworks to drive engagement and adoption of all resident product offerings
Collaborate with Product, Design, and B2B Marketing to define, execute, and optimize visual branding for various products
Conduct market research, gather competitor intelligence, monitor and evaluate competitor strategies, execute win/loss customer interviews, and perform message testing to drive relevance and optimize messaging and positioning
Continuous refinement of a comprehensive GTM strategy and successful new product launch plans: Work in lockstep with Product Development and Marketing. Also work closely with Customer Experience, Client Success, Sales, and relevant internal and external teams, including contractors and agency support for copywriting, public relations, design, paid media, and web development
Enable partner departments with targeted content, playbooks, sales decks, and messaging to ensure consistent product messaging that we articulate through all channels, aligning and informing all customer‑facing functions
Draft highly converting copy for paid ads, emails, landing pages, social media content, and customer‑facing tools
Develop automation, segmentation, A/B testing, and experimentation to further optimize campaign effectiveness
Identify new opportunities to foster growth and product improvements
Gain a deep understanding of our resident customers’ needs and deep knowledge of the multifamily industry
Conduct market research, client and resident feedback interviews, and analyze data to shape growth strategy
Developing a comprehensive GTM plans and executing deliverables as Fetch expands new services across 40+ markets
Increasing resident‑customer acquisition of our community‑wide and personal services
Creating lifecycle campaigns that increase product‑specific adoption
Optimizing the product marketing spend to drive better ROI
Improving product sales enablement as Fetch redefines its UVP for multifamily clients and residents
What you’ll need:
Personality, passion, humility, humor, and adaptability are important to us. We look for well‑rounded people who enjoy challenges and work well with others
Strong strategic mindset with a healthy tactical skill set (and a dash of analytical ability). We are a small team that must plan well, execute much of the work ourselves to meet due dates, and understand how to optimize our performance
Passion for storytelling, customer conversion, and building successful business plans
Demonstrated ability to communicate complex value propositions in a crisp and simple way
Desire to partner closely with product and growth teams to drive the adoption of new products and services
Organized, efficient, and able to move projects along to meet target deliverable dates
Strong cross‑functional collaboration skills to drive varied teams to consensus around GTM strategies and plans.
Comfortable working hands‑on with data and performing ad‑hoc analysis
Comfortable working with mobile as a primary digital channel
Intermediate‑level working experience in B2C/B2B product marketing, delivery services, and marketplace platforms
Experience developing positioning, segmentation, and creating and testing messaging
Experience in compiling and leveraging first‑party data and extracting insights from market intelligence
Working knowledge of affiliate marketing models.
Experience with the following marketing technology tools: Braze or similar CRM tools; WordPress, or similar CMS tool; Familiarity with Figma or similar design tools; Digital ad platforms, such as LinkedIn Ads, Google Ads, Meta Ads, etc.; Sendgrid, or similar email marketing platforms; Survicate, or similar survey platforms; Google Analytics, Hotjar, and similar analytics tools; Canva, Adobe Suite, or similar visual design + content creation tools; Google Workspace Suite (Gmail, Calendar, Chat, Drive, Meet, etc.)
What we’ll deliver on:
We’ve got you covered with amazing health, dental, and vision benefits
We want to keep time on your side, so we offer a 401k plan for employees
Comprehensive compensation as well as a benefits package
Just like we value hard work, we also value a great work‑life balance with unlimited PTO
Paid Holidays
Variety of voluntary benefits, such as short‑term disability and life insurance
At Fetch, we are always looking for awesome people to join our growing team. If you think you’re the right fit for this position, apply today. We’d love to hear from you!
Fetch is an equal opportunity employer, all applicants will be considered without discrimination on the basis of race, religion, national origin, age, sex, marital status, disabilities, gender identity or expression, sexual orientation, veteran status, or any other characteristics protected by law.
Fetch is a last‑mile off‑site package delivery platform for apartment communities. We solve the package problem for property managers while adding a convenient amenity for residents. Getting a package—whether it’s a meal plan, a hot pair of shoes, or a new couch is fun. We aim to keep it that way, because delivery happiness shouldn’t end with a lost package, a moldy perishable, or a box teasing you from inside a locked leasing office. So we designed a solution that removes the package burden from property managers and gives residents a delivery experience worthy of their excitement. That is, we allow property managers to focus on their core business (not package delivery), and bring every package safely to its owner’s waiting hands.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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This is an individual contributor role where you'll be the roll‑up‑your‑sleeves kind of contributor with strong analytical and problem‑solving skills. You'll be responsible for driving projects forward across multiple product lines for yourself as well as collaborating closely with cross‑functional teams throughout the process. You’ll partner closely with product management, the revenue organization, and vertical‑specific business units.
This is a fast‑paced startup environment, and on day one, you’ll need to jump into work eagerly. An effective SPMM will immediately begin tactical work to achieve short‑term project progress while also working on strategy and planning to continue that success long‑term. Every day will feel different, with product‑specific challenges to solve. Fetch has a massive year of growth ahead of us in 2026 and new service verticals are at the tip of the spear.
What you’ll do:
Clearly identify and define target customer personas, ICPs, unique value propositions, and optimal messaging frameworks to drive engagement and adoption of all resident product offerings
Collaborate with Product, Design, and B2B Marketing to define, execute, and optimize visual branding for various products
Conduct market research, gather competitor intelligence, monitor and evaluate competitor strategies, execute win/loss customer interviews, and perform message testing to drive relevance and optimize messaging and positioning
Continuous refinement of a comprehensive GTM strategy and successful new product launch plans: Work in lockstep with Product Development and Marketing. Also work closely with Customer Experience, Client Success, Sales, and relevant internal and external teams, including contractors and agency support for copywriting, public relations, design, paid media, and web development
Enable partner departments with targeted content, playbooks, sales decks, and messaging to ensure consistent product messaging that we articulate through all channels, aligning and informing all customer‑facing functions
Draft highly converting copy for paid ads, emails, landing pages, social media content, and customer‑facing tools
Develop automation, segmentation, A/B testing, and experimentation to further optimize campaign effectiveness
Identify new opportunities to foster growth and product improvements
Gain a deep understanding of our resident customers’ needs and deep knowledge of the multifamily industry
Conduct market research, client and resident feedback interviews, and analyze data to shape growth strategy
Developing a comprehensive GTM plans and executing deliverables as Fetch expands new services across 40+ markets
Increasing resident‑customer acquisition of our community‑wide and personal services
Creating lifecycle campaigns that increase product‑specific adoption
Optimizing the product marketing spend to drive better ROI
Improving product sales enablement as Fetch redefines its UVP for multifamily clients and residents
What you’ll need:
Personality, passion, humility, humor, and adaptability are important to us. We look for well‑rounded people who enjoy challenges and work well with others
Strong strategic mindset with a healthy tactical skill set (and a dash of analytical ability). We are a small team that must plan well, execute much of the work ourselves to meet due dates, and understand how to optimize our performance
Passion for storytelling, customer conversion, and building successful business plans
Demonstrated ability to communicate complex value propositions in a crisp and simple way
Desire to partner closely with product and growth teams to drive the adoption of new products and services
Organized, efficient, and able to move projects along to meet target deliverable dates
Strong cross‑functional collaboration skills to drive varied teams to consensus around GTM strategies and plans.
Comfortable working hands‑on with data and performing ad‑hoc analysis
Comfortable working with mobile as a primary digital channel
Intermediate‑level working experience in B2C/B2B product marketing, delivery services, and marketplace platforms
Experience developing positioning, segmentation, and creating and testing messaging
Experience in compiling and leveraging first‑party data and extracting insights from market intelligence
Working knowledge of affiliate marketing models.
Experience with the following marketing technology tools: Braze or similar CRM tools; WordPress, or similar CMS tool; Familiarity with Figma or similar design tools; Digital ad platforms, such as LinkedIn Ads, Google Ads, Meta Ads, etc.; Sendgrid, or similar email marketing platforms; Survicate, or similar survey platforms; Google Analytics, Hotjar, and similar analytics tools; Canva, Adobe Suite, or similar visual design + content creation tools; Google Workspace Suite (Gmail, Calendar, Chat, Drive, Meet, etc.)
What we’ll deliver on:
We’ve got you covered with amazing health, dental, and vision benefits
We want to keep time on your side, so we offer a 401k plan for employees
Comprehensive compensation as well as a benefits package
Just like we value hard work, we also value a great work‑life balance with unlimited PTO
Paid Holidays
Variety of voluntary benefits, such as short‑term disability and life insurance
At Fetch, we are always looking for awesome people to join our growing team. If you think you’re the right fit for this position, apply today. We’d love to hear from you!
Fetch is an equal opportunity employer, all applicants will be considered without discrimination on the basis of race, religion, national origin, age, sex, marital status, disabilities, gender identity or expression, sexual orientation, veteran status, or any other characteristics protected by law.
Fetch is a last‑mile off‑site package delivery platform for apartment communities. We solve the package problem for property managers while adding a convenient amenity for residents. Getting a package—whether it’s a meal plan, a hot pair of shoes, or a new couch is fun. We aim to keep it that way, because delivery happiness shouldn’t end with a lost package, a moldy perishable, or a box teasing you from inside a locked leasing office. So we designed a solution that removes the package burden from property managers and gives residents a delivery experience worthy of their excitement. That is, we allow property managers to focus on their core business (not package delivery), and bring every package safely to its owner’s waiting hands.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
#J-18808-Ljbffr