Cloudflare
Software Engineer, Product Growth and Experimentation
Cloudflare, Washington, District of Columbia, us, 20022
Software Engineer, Product Growth and Experimentation
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About Us At Cloudflare, we are on a mission to help build a better Internet. The company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
Available Locations Hybrid - Austin, Atlanta, Denver, Washington D.C., Toronto
About the Department The Growth Engineering team builds world-class experiences that help millions of Cloudflare self-service customers get what they need faster, from acquisition and onboarding to adoption and scale up. The team focuses on high-velocity experimentation and thoughtful optimizations to experience on Cloudflare’s properties. It also evolves marketing attribution, customer event ingress, and experimentation capabilities that process billions of events to drive data-driven decision making.
About the Role We are looking for experienced full-stack engineers to join the Experimentation and Data Capture team. The ideal candidate will have experience with large-scale applications, familiarity with event-driven data capture, and strong understanding of system design. You must care deeply about the quality of your and the team's code, the customer experience, and the developer experience.
Responsibilities
Technical delivery for Experimentation and Data Capture capabilities intended for all customer-facing UI properties, driving user acquisition, engagement, and retention through data-driven strategies and implementations
Collaborate with product, design, and stakeholders to establish outcome measurements, roadmaps, and key deliverables
Own and lead execution of engineering projects in web data acquisition and experimentation
Work across the entire product lifecycle from conceptualization through production
Build features end-to-end: front-end, back-end, IaC, system design, debugging, testing, and engaging with feature and data processing teams
Inspire and mentor less experienced engineers
Work closely with the trust and safety team to handle compliance or data privacy matters
Examples of Desirable Skills, Knowledge & Experience
Comfort building reusable SDKs and UI components with TypeScript/JavaScript; familiarity with Go, Rust, Python is a plus
Experience building high-scale serverless systems like Cloudflare Workers, AWS Lambda, Azure Functions
Design and execute A/B tests and experiments to optimize business KPIs such as user onboarding, feature adoption, and overall product experience. Create reusable components for other developers.
Experience with data lake/warehouse products like ClickHouse, Apache Iceberg for evaluating experiments; familiarity with commercial analytics systems (Adobe Analytics, Google BigQuery) is a plus
Implement tracking and attribution systems to understand user behavior and measure effectiveness of growth initiatives
Familiarity with event-driven architectures, high-scale data processing, and mitigation of related issues
Knowledge of global data privacy requirements (GDPR, CCPA, etc.) and implications for data capture, modeling, and analysis
Desire to work in a fast-paced environment
Compensation Compensation varies by location.
Colorado-based hires: Estimated annual salary $137,000 – $167,000
Equity This role is eligible to participate in Cloudflare’s equity plan.
Benefits Health & Welfare Benefits
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Financial Benefits
Short- and Long-Term Disability Insurance
Life and Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Time Off
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave
Equal Opportunity Employer Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in diversity and inclusiveness. All qualified applicants will be considered for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or any other protected characteristic. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please let us know if you require a reasonable accommodation to apply for a job.
Additional Information This position may require access to information protected under U.S. export control laws. Any offer of employment may be conditioned on authorization to receive software controlled under U.S. export laws without sponsorship for an export license. Contact hr@cloudflare.com for accommodations.
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About Us At Cloudflare, we are on a mission to help build a better Internet. The company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
Available Locations Hybrid - Austin, Atlanta, Denver, Washington D.C., Toronto
About the Department The Growth Engineering team builds world-class experiences that help millions of Cloudflare self-service customers get what they need faster, from acquisition and onboarding to adoption and scale up. The team focuses on high-velocity experimentation and thoughtful optimizations to experience on Cloudflare’s properties. It also evolves marketing attribution, customer event ingress, and experimentation capabilities that process billions of events to drive data-driven decision making.
About the Role We are looking for experienced full-stack engineers to join the Experimentation and Data Capture team. The ideal candidate will have experience with large-scale applications, familiarity with event-driven data capture, and strong understanding of system design. You must care deeply about the quality of your and the team's code, the customer experience, and the developer experience.
Responsibilities
Technical delivery for Experimentation and Data Capture capabilities intended for all customer-facing UI properties, driving user acquisition, engagement, and retention through data-driven strategies and implementations
Collaborate with product, design, and stakeholders to establish outcome measurements, roadmaps, and key deliverables
Own and lead execution of engineering projects in web data acquisition and experimentation
Work across the entire product lifecycle from conceptualization through production
Build features end-to-end: front-end, back-end, IaC, system design, debugging, testing, and engaging with feature and data processing teams
Inspire and mentor less experienced engineers
Work closely with the trust and safety team to handle compliance or data privacy matters
Examples of Desirable Skills, Knowledge & Experience
Comfort building reusable SDKs and UI components with TypeScript/JavaScript; familiarity with Go, Rust, Python is a plus
Experience building high-scale serverless systems like Cloudflare Workers, AWS Lambda, Azure Functions
Design and execute A/B tests and experiments to optimize business KPIs such as user onboarding, feature adoption, and overall product experience. Create reusable components for other developers.
Experience with data lake/warehouse products like ClickHouse, Apache Iceberg for evaluating experiments; familiarity with commercial analytics systems (Adobe Analytics, Google BigQuery) is a plus
Implement tracking and attribution systems to understand user behavior and measure effectiveness of growth initiatives
Familiarity with event-driven architectures, high-scale data processing, and mitigation of related issues
Knowledge of global data privacy requirements (GDPR, CCPA, etc.) and implications for data capture, modeling, and analysis
Desire to work in a fast-paced environment
Compensation Compensation varies by location.
Colorado-based hires: Estimated annual salary $137,000 – $167,000
Equity This role is eligible to participate in Cloudflare’s equity plan.
Benefits Health & Welfare Benefits
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Financial Benefits
Short- and Long-Term Disability Insurance
Life and Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Time Off
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave
Equal Opportunity Employer Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in diversity and inclusiveness. All qualified applicants will be considered for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or any other protected characteristic. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please let us know if you require a reasonable accommodation to apply for a job.
Additional Information This position may require access to information protected under U.S. export control laws. Any offer of employment may be conditioned on authorization to receive software controlled under U.S. export laws without sponsorship for an export license. Contact hr@cloudflare.com for accommodations.
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