Intuit
Overview
Quickbooks Paid Media Marketing Analytics team is seeking a Senior Data Scientist. The role drives marketing decisions through data‑backed insights, bringing new customers to Quickbooks via paid marketing channels. As a paid media marketing analyst, you will deepen understanding of channel performance, identify opportunities within marketing channels, and drive new customer growth and service adoption for Quickbooks.
Responsibilities
Build and execute marketing measurement and learning plans for paid media campaigns and growth initiatives.
Deploy measurement models to drive insights and business intelligence for the paid media and broader marketing teams.
Own end‑to‑end data exploration including ETL, hypothesis formation, analysis, and readout.
Leverage GenAI and dashboarding tools to create recurring views of paid media performance for marketing partners.
Execute and manage a portfolio of paid media experiments to drive channel innovation and customer acquisition.
Guide business leaders by driving the POV around campaign performance relative to business objectives, marketing goals, and financial forecasts; clearly calling out drivers of strength and areas of opportunity.
Qualifications
4+ years of experience delivering data and analytics solutions and roadmaps for marketing organizations.
Fundamental understanding of SAAS‑based product marketing strategy, corporate strategy, corporate finance.
Domain knowledge of paid media channels, media data, and marketing technology stacks strongly preferred.
Experience with incremental marketing measurement models, experimentation, and causal inference with paid media applications.
Strong data storytelling and executive communication skills.
Advanced degree in a quantitative field or business/economics.
Compensation and Benefits Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: $159,500 - 215,500.
#J-18808-Ljbffr
Responsibilities
Build and execute marketing measurement and learning plans for paid media campaigns and growth initiatives.
Deploy measurement models to drive insights and business intelligence for the paid media and broader marketing teams.
Own end‑to‑end data exploration including ETL, hypothesis formation, analysis, and readout.
Leverage GenAI and dashboarding tools to create recurring views of paid media performance for marketing partners.
Execute and manage a portfolio of paid media experiments to drive channel innovation and customer acquisition.
Guide business leaders by driving the POV around campaign performance relative to business objectives, marketing goals, and financial forecasts; clearly calling out drivers of strength and areas of opportunity.
Qualifications
4+ years of experience delivering data and analytics solutions and roadmaps for marketing organizations.
Fundamental understanding of SAAS‑based product marketing strategy, corporate strategy, corporate finance.
Domain knowledge of paid media channels, media data, and marketing technology stacks strongly preferred.
Experience with incremental marketing measurement models, experimentation, and causal inference with paid media applications.
Strong data storytelling and executive communication skills.
Advanced degree in a quantitative field or business/economics.
Compensation and Benefits Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: $159,500 - 215,500.
#J-18808-Ljbffr