Planar
Planar seeks a Senior Product Manager responsible for marketing and developing Planar's portfolio of professional displays. The role will manage products and/or product lines across the product lifecycle (inbound and outbound), collaborate with cross‑functional teams, and develop the market needs of customers and channel partners. Responsibilities include product and competitive research, business case development, delivery of launch materials, and other product management duties.
A successful candidate leverages analytical skills and strong business judgment to understand the market and customers. This person thrives on continual progress, collaborates, and communicates effectively with diverse technical and business stakeholders.
Key Responsibilities
Contribute to the product roadmap based on customer needs, technology advancements, supply chain, and market dynamics
Qualify and respond to the custom and unique requirements of key installations
Work closely with R&D and Sales to achieve customer design wins
Gather accurate product information, create comprehensive tools, and deliver with a high level of professionalism and persuasion
Analyze the market and ensure that the product line leads the market
Articulate product strategy and business case to executive leadership
Develop product requirements based on the target customer and market needs; work with R&D to enable timely response with compelling and profitable solutions
Manage product trade‑offs and work with R&D to create compelling and profitable solutions
Advocate and communicate marketing strategy: pricing, positioning, naming, channel strategy, and overall launch plan
Work closely with Marketing Communications to ensure the successful execution of all aspects of the product launch plan, including Custom bid requests, Press Relations, Events, Demonstrations, Sales Tools, Sales and Technical Training, Lead Generation, and Channel Programs
Develop and deliver compelling product sales training, which includes the necessary market, competitive, and product information for salespeople to represent and demonstrate the product to customers and partners
Maintain an ongoing roadmap of enhancements for assigned product lines based on Market, Customer, Sales, and Supplier interaction
Monitor the business performance of the product line and initiate recommendations to improve business results in an evolving market
Key Relationships
Cross‑functional teams – Sales, R&D, Marketing, Operations, Supply chain, and other members of the company
Internal and external suppliers
External Customers
Channel Partners
Requirements
Education & Experience
Bachelor's degree in marketing, finance, engineering, or equivalent experience
Minimum of 10 years’ experience in product marketing or product management
Preference for prior experience with audio‑visual, display, or relevant technology products
Preferred prior experience in Professional AV market
Knowledge, Skills & Abilities
Ability to understand and respond to specific technical product requirements, successfully balancing customer and product capabilities
Exceptional analytical skills, including financial and competitive analysis
Results‑oriented, with strong organizational, problem‑solving, decision‑making, and project management skills
Proven understanding of Product Management and ability to execute on all aspects, including:
Proven ability to develop market and product requirements
Effectively communicate technical and non‑technical concepts
Proficiency in preparing and delivering articulate and compelling presentations
Ability to effectively influence cross‑functional teams
Ability to understand concepts quickly and function as credible subject matter expert
Drive for excellence at all levels of work, highly accountable
Demonstrated proficiency with MS Office Suite, including PowerPoint and Excel
Ability to participate actively and effectively in team development and team‑oriented processes
Knowledge of other organizational functions:
Engineering
Manufacturing
Sales & Service
Operations
Other Requirements
Requires domestic and international travel up to 20% of the time
Benefits
All benefits start on first day of employment!
75% employer‑paid medical for employee. Family coverage also included.
100% employer‑paid dental, and vision for employee and dependents
100% employer‑paid long‑term, short‑term disability, and life insurance policy
401k Match – if you're contributing 5% we match 4%, 100% vested immediately
10 paid holidays
Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
Employee Assistance Program (EAP)
Flexible Spending Account (FSA)
EEOC Statement Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero‑tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations – from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training. We are committed to remaining a drug‑free workplace.
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A successful candidate leverages analytical skills and strong business judgment to understand the market and customers. This person thrives on continual progress, collaborates, and communicates effectively with diverse technical and business stakeholders.
Key Responsibilities
Contribute to the product roadmap based on customer needs, technology advancements, supply chain, and market dynamics
Qualify and respond to the custom and unique requirements of key installations
Work closely with R&D and Sales to achieve customer design wins
Gather accurate product information, create comprehensive tools, and deliver with a high level of professionalism and persuasion
Analyze the market and ensure that the product line leads the market
Articulate product strategy and business case to executive leadership
Develop product requirements based on the target customer and market needs; work with R&D to enable timely response with compelling and profitable solutions
Manage product trade‑offs and work with R&D to create compelling and profitable solutions
Advocate and communicate marketing strategy: pricing, positioning, naming, channel strategy, and overall launch plan
Work closely with Marketing Communications to ensure the successful execution of all aspects of the product launch plan, including Custom bid requests, Press Relations, Events, Demonstrations, Sales Tools, Sales and Technical Training, Lead Generation, and Channel Programs
Develop and deliver compelling product sales training, which includes the necessary market, competitive, and product information for salespeople to represent and demonstrate the product to customers and partners
Maintain an ongoing roadmap of enhancements for assigned product lines based on Market, Customer, Sales, and Supplier interaction
Monitor the business performance of the product line and initiate recommendations to improve business results in an evolving market
Key Relationships
Cross‑functional teams – Sales, R&D, Marketing, Operations, Supply chain, and other members of the company
Internal and external suppliers
External Customers
Channel Partners
Requirements
Education & Experience
Bachelor's degree in marketing, finance, engineering, or equivalent experience
Minimum of 10 years’ experience in product marketing or product management
Preference for prior experience with audio‑visual, display, or relevant technology products
Preferred prior experience in Professional AV market
Knowledge, Skills & Abilities
Ability to understand and respond to specific technical product requirements, successfully balancing customer and product capabilities
Exceptional analytical skills, including financial and competitive analysis
Results‑oriented, with strong organizational, problem‑solving, decision‑making, and project management skills
Proven understanding of Product Management and ability to execute on all aspects, including:
Proven ability to develop market and product requirements
Effectively communicate technical and non‑technical concepts
Proficiency in preparing and delivering articulate and compelling presentations
Ability to effectively influence cross‑functional teams
Ability to understand concepts quickly and function as credible subject matter expert
Drive for excellence at all levels of work, highly accountable
Demonstrated proficiency with MS Office Suite, including PowerPoint and Excel
Ability to participate actively and effectively in team development and team‑oriented processes
Knowledge of other organizational functions:
Engineering
Manufacturing
Sales & Service
Operations
Other Requirements
Requires domestic and international travel up to 20% of the time
Benefits
All benefits start on first day of employment!
75% employer‑paid medical for employee. Family coverage also included.
100% employer‑paid dental, and vision for employee and dependents
100% employer‑paid long‑term, short‑term disability, and life insurance policy
401k Match – if you're contributing 5% we match 4%, 100% vested immediately
10 paid holidays
Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
Employee Assistance Program (EAP)
Flexible Spending Account (FSA)
EEOC Statement Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero‑tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations – from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training. We are committed to remaining a drug‑free workplace.
#J-18808-Ljbffr