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10X Health System

Marketing Operations & Technology Manager

10X Health System, Scottsdale, Arizona, us, 85261

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Marketing Operations & Technology Manager 10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well‑being. With a philosophy rooted in the principle that optimal health is the foundation for a life lived to the fullest, 10X Health provides cutting‑edge solutions and personalized health plans designed to empower individuals to achieve and maintain peak physical and mental performance.

Position Summary The Marketing Operations & Technology Manager will be the strategic architect of our marketing technology stack, responsible for designing, implementing, and optimizing automated workflows that drive customer acquisition, engagement, and retention. This role sits at the intersection of marketing strategy and technology execution, ensuring our MarTech ecosystem operates as a seamless, high‑performing engine that scales with our rapid growth.

Platform Oversight & Integration

Own the complete marketing technology ecosystem, including CRM, marketing automation, email platforms, analytics tools, and customer data platforms

Design and maintain integrations between marketing tools, ensuring seamless data flow and unified customer experiences

Evaluate and implement new technologies to enhance marketing capabilities and operational efficiency

Manage vendor relationships and contract negotiations for marketing technology platforms

Data Management & Governance

Establish data governance protocols for customer data collection, storage, and usage across all marketing platforms

Ensure data quality and consistency across systems through regular audits and cleansing processes

Implement tracking and attribution models to measure marketing performance accurately

Maintain compliance with data privacy regulations (GDPR, CCPA, HIPAA)

Campaign Automation Development

Design and build sophisticated marketing automation workflows for lead nurturing, customer onboarding, and retention campaigns

Create behavioral trigger campaigns based on customer actions, preferences, and lifecycle stage

Develop personalization engines that deliver relevant content and offers based on customer data and behavior

Implement advanced segmentation strategies for targeted messaging and improved conversion rates

Customer Journey Optimization

Map and optimize customer journeys from awareness through advocacy, identifying automation opportunities

Build multi‑channel workflows that coordinate messaging across email, SMS, social media, and web experiences

Create dynamic content systems that adapt messaging based on customer attributes and behavior

Develop lead scoring and qualification models to optimize sales handoff processes

Marketing Performance Measurement

Build comprehensive reporting dashboards that track key marketing metrics, campaign performance, and ROI

Conduct regular performance analysis of automation workflows, identifying optimization opportunities

Implement A/B testing frameworks for continuous improvement of campaigns and workflows

Provide actionable insights to marketing leadership on performance trends and recommendations

Attribution & Revenue Tracking

Develop multi‑touch attribution models to accurately measure marketing’s impact on revenue

Track customer lifetime value and cohort performance across different acquisition channels

Analyze conversion funnels and identify bottlenecks in the customer journey

Create predictive models for customer behavior and campaign performance

Operational Efficiency

Streamline marketing operations through automation, reducing manual tasks and improving team productivity

Establish standard operating procedures for campaign creation, testing, and deployment

Implement quality assurance processes to ensure campaign accuracy and brand consistency

Create training materials and documentation for marketing team on technology usage and best practices

Scalability Planning

Design systems and processes that can scale with rapid business growth

Plan technology roadmap aligned with business objectives and growth projections

Evaluate and recommend infrastructure improvements to support increased marketing volume

Develop disaster recovery and backup protocols for critical marketing systems

Competencies

Expert‑level proficiency in marketing automation platforms (HubSpot, Marketo, Klaviyo, Pardot)

Advanced knowledge of CRM systems (Salesforce, HubSpot CRM, Pipedrive)

Experience with customer data platforms (Segment, mParticle, Tealium)

Proficiency in email marketing platforms and SMS marketing tools

Strong SQL skills for data extraction, analysis, and reporting

Experience with analytics platforms (Google Analytics, Adobe Analytics, Mixpanel)

Knowledge of data visualization tools (Tableau, Looker, Power BI)

Understanding of data warehousing concepts and ETL processes

API integration experience for connecting marketing tools and data sources

Basic coding skills (HTML, CSS, JavaScript) for email and landing page development

Zapier/automation tool expertise for building workflow connections

Understanding of tracking implementation (Google Tag Manager, pixels, UTM parameters)

Strong analytical mindset with ability to translate data into actionable insights

Experience with A/B testing methodologies and statistical analysis

Understanding of marketing attribution models and customer journey mapping

Ability to develop KPIs and performance measurement frameworks

Excellent project management skills with experience managing multiple initiatives simultaneously

Strong communication abilities to work with technical and non‑technical stakeholders

Experience leading cross‑functional projects and managing vendor relationships

Ability to train and support team members on technology usage

Education & Experience

5‑7 years in marketing operations, marketing technology, or related roles

Proven experience managing complex MarTech stacks in high‑growth environments

Direct experience with marketing automation platforms (HubSpot, Marketo, Pardot, Klaviyo)

Background in DTC, health/wellness, or subscription‑based businesses preferred

Physical Requirements

Prolonged periods of sitting at a desk

Must be able to lift up to 15 pounds at times

Commitment to Diversity As an equal‑opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 10X Health System recognizes that a diverse staff is an integral and welcome part of a successful and ethical business.

No Solicitation Policy 10X Health does not accept unsolicited resumes, calls, or communications from staffing agencies or third‑party recruiters. Any such submissions will be considered the sole property of 10X Health and will not obligate the company to pay any fees. Please refrain from contacting us regarding this posting.

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